The PGDM in Marketing Management syllabus at N R Institute of Business Management (NRIBM), Ahmedabad is designed to provide overall knowledge to the students with a strong foundation. PGDM in Marketing Management faculty at N R Institute of Business Management (NRIBM) specially focus on in-depth learning to relevant subjects. At first semester syllabus of PGDM in Marketing Management at N R Institute of Business Management (NRIBM), students learn the basics of programme. A strong foundation is very important for comprehensive learning. PGDM in Marketing Management syllabus at N R Institute of Business Management (NRIBM), Ahmedabad maintains a balance between theoretical knowledge and practical knowledge.
PGDM in Marketing Management first year students at N R Institute of Business Management (NRIBM) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. N R Institute of Business Management (NRIBM), Ahmedabad also provides practical training sessions, workshops, projects, and case studies to enhance student skills. PGDM in Marketing Management syllabus at N R Institute of Business Management (NRIBM), Ahmedabad is also frequently updated to give industry relevant training and knowledge to students. N R Institute of Business Management (NRIBM) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at N R Institute of Business Management (NRIBM) enable PGDM in Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of PGDM in Marketing Management progress, students learn advanced topics and complex concepts. The PGDM in Marketing Management curriculum at N R Institute of Business Management (NRIBM), Ahmedabad mainly focuses on analytical and critical thinking. As the PGDM in Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of PGDM in Marketing Management at N R Institute of Business Management (NRIBM) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
PGDM in Marketing Management curriculum at N R Institute of Business Management (NRIBM) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The PGDM in Marketing Management syllabus at N R Institute of Business Management (NRIBM) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at N R Institute of Business Management (NRIBM)
Note: Given below syllabus is based on the available web sources. Please verify with the N R Institute of Business Management (NRIBM), Ahmedabad for latest PGDM in Marketing Management curriculum.
The Post Graduate Diploma in Marketing Management (PGDMM) program emphasizes marketing strategies and management skills. Core courses cover marketing principles, market research, and consumer behavior. Specialized subjects include brand management, digital marketing, and marketing analytics. Students often work on marketing projects, conduct market research, and gain practical experience in developing marketing campaigns. Graduates are well-prepared for careers in marketing management, product management, and market research.
Syllabus
& Subjects
The syllabus of the Post Graduate Diploma in Marketing includes topics that are fundamental in nature and move deep into Marketing. Some of the subjects are Principles of Management, Marketing Management, Marketing Research, Internet Marketing, etc. With the assistance of those subjects, you can still increase your deep knowledge of the subject. The semester-wise syllabus is provided below for your better reference. However, the syllabus can vary a bit depending on the college.
Semesters | Subjects |
Semester I | Marketing Management |
Human Resource Management | |
Principles of Management | |
Financial Accounting | |
Fundamentals of Communication and Interview Preparation | |
Managerial Economics | |
Semester II | Mastering The Interview and Networking Skills |
Innovation Management | |
Strategic Management | |
Cost Accounting | |
The Integrative Manager | |
Elective Project | |
Semester III | CRM |
Marketing Finance | |
Distribution Management | |
Marketing Research | |
Consumer Buyer Behavior | |
Advertising and Sales Promotion | |
Semester IV | Social Media Marketing |
Product/ Brand Management | |
E-Commerce | |
Internet Marketing | |
Project | |
Elective Subjects | Customer Relationship Management |
Rural Marketing | |
Sales and Distribution Management | |
International Marketing |
Projects
PGDM
in Marketing course projects is an important segment of the course curriculum.
The projects are accessed by the professors to evaluate and judge the students'
understanding of those subjects. Students can pick out their direction and
mission consistent with their specialization. Given below are some of the
course projects:
Reference
Books
Books are termed to be the greatest investment that an aspiring individual can invest in PGDM Marketing books can help students to understand the core topics and they also can learn about various topics according to their interests. Books will definitely have a great impact on the student’s life Given below are some of the important books:
Name of Author | Name of Book |
Siddharta Raut and Pradeep Kashyap | Rural Marketing |
Schiffman and Kanuk, Prentice-Hall | Consumer Behavior |
Philip Kotler | Marketing 4.0 |
Philip Kotler | Marketing Management |
Richard R Still | Sales Management |
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