Bachelor in Digital Marketing Course at Parul University (PU), Vadodara Syllabus & Subjects Semester Wise

The Bachelor in Digital Marketing syllabus at Parul University (PU), Vadodara is designed to provide overall knowledge to the students with a strong foundation. Bachelor in Digital Marketing faculty at Parul University (PU) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Bachelor in Digital Marketing at Parul University (PU), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Bachelor in Digital Marketing syllabus at Parul University (PU), Vadodara maintains a balance between theoretical knowledge and practical knowledge.

Bachelor in Digital Marketing first year students at Parul University (PU) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Parul University (PU), Vadodara also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Bachelor in Digital Marketing syllabus at Parul University (PU), Vadodara is also frequently updated to give industry relevant training and knowledge to students. Parul University (PU) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Parul University (PU) enable Bachelor in Digital Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Bachelor in Digital Marketing progress, students learn advanced topics and complex concepts. The Bachelor in Digital Marketing curriculum at Parul University (PU), Vadodara mainly focuses on analytical and critical thinking. As the Bachelor in Digital Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Bachelor in Digital Marketing at Parul University (PU) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Bachelor in Digital Marketing curriculum at Parul University (PU) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Bachelor in Digital Marketing syllabus at Parul University (PU) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Parul University (PU)

Workshops and Seminars - Regular sessions with industry experts help Bachelor in Digital Marketing students at Parul University (PU) to stay updated with current trends.
Group Projects - Collaborative projects according to Parul University (PU) syllabus develop teamwork and problem-solving skills.
Case Studies - Bachelor in Digital Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - Parul University (PU) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Parul University (PU), Vadodara for latest Bachelor in Digital Marketing curriculum.

Syllabus for Bachelor in Digital Marketing Course

The Bachelor in Digital Marketing program offers a comprehensive and forward-looking approach to the dynamic world of digital marketing. This syllabus is meticulously designed to equip students with the knowledge and skills needed to thrive in the ever-evolving digital landscape, where technology and consumer behavior continually shape marketing strategies.

Moreover, students will be exposed to practical experiences, including real-world marketing projects, digital advertising campaigns, and the use of marketing tools and platforms. Graduates will be well-prepared for careers in various facets of digital marketing, such as digital advertising, social media management, content marketing, and search engine optimization (SEO).

This syllabus places a strong emphasis on staying current with industry trends, emerging technologies, and innovative marketing practices. Students will have the opportunity to explore the latest developments in digital marketing, ensuring that they are not only ready to meet the demands of today's digital marketplace but are also prepared to shape their future.

1 Year OR 1st & 2nd Semester Syllabus of Bachelor in Digital Marketing

S.no	Subjects
1	Social Media: Contexts and Development
2	Foundations of Marketing and Communications
3	Digital Marketing Essentials
4	Digital and Mobile Marketing
5	Marketing Case Studies
6	Brand Identity

2nd Year OR 3rd & 4th Semester Syllabus of Bachelor in Digital Marketing

S.No	Subjects
1	Digital Marketing Analytics
2	Creative Innovation
3	Industry Lecture Series
4	Computers & Information Systems

3 Year OR 5th & 6th Semester Syllabus of Bachelor in Digital Marketing

S.no	Subjects
1	Digital Global Marketing
2	Data Mining for Marketeers
3	Digital Marketing Communications
4	Creative Leadership Lab
5	Data Mining for Marketeers
7	Practice