BMS in Marketing Syllabus - Pillai College of Arts, Commerce and Science- (PCACS, Navi Mumbai)

The BMS (Marketing) syllabus at Pillai College of ArtsCommerce and Science- (PCACS), Navi Mumbai is designed to provide overall knowledge to the students with a strong foundation. BMS (Marketing) faculty at Pillai College of ArtsCommerce and Science- (PCACS) specially focus on in-depth learning to relevant subjects. At first semester syllabus of BMS (Marketing) at Pillai College of ArtsCommerce and Science- (PCACS), students learn the basics of programme. A strong foundation is very important for comprehensive learning. BMS (Marketing) syllabus at Pillai College of ArtsCommerce and Science- (PCACS), Navi Mumbai maintains a balance between theoretical knowledge and practical knowledge.

BMS (Marketing) first year students at Pillai College of ArtsCommerce and Science- (PCACS) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Pillai College of ArtsCommerce and Science- (PCACS), Navi Mumbai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BMS (Marketing) syllabus at Pillai College of ArtsCommerce and Science- (PCACS), Navi Mumbai is also frequently updated to give industry relevant training and knowledge to students. Pillai College of ArtsCommerce and Science- (PCACS) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Pillai College of ArtsCommerce and Science- (PCACS) enable BMS (Marketing) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of BMS (Marketing) progress, students learn advanced topics and complex concepts. The BMS (Marketing) curriculum at Pillai College of ArtsCommerce and Science- (PCACS), Navi Mumbai mainly focuses on analytical and critical thinking. As the BMS (Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of BMS (Marketing) at Pillai College of ArtsCommerce and Science- (PCACS) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

BMS (Marketing) curriculum at Pillai College of ArtsCommerce and Science- (PCACS) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BMS (Marketing) syllabus at Pillai College of ArtsCommerce and Science- (PCACS) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Pillai College of ArtsCommerce and Science- (PCACS)

1. Workshops and Seminars - Regular sessions with industry experts help BMS (Marketing) students at Pillai College of ArtsCommerce and Science- (PCACS) to stay updated with current trends.
2. Group Projects - Collaborative projects according to Pillai College of ArtsCommerce and Science- (PCACS) syllabus develop teamwork and problem-solving skills.
3. Case Studies - BMS (Marketing) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
4. Extracurricular Activities - Pillai College of ArtsCommerce and Science- (PCACS) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Pillai College of ArtsCommerce and Science- (PCACS), Navi Mumbai for latest BMS (Marketing) curriculum.

Syllabus of BMS in Marketing

The syllabus for the Bachelor of Management Studies (BMS) in Marketing program is designed to provide students with a strong foundation in marketing principles and practices. Students typically cover core topics related to marketing strategy, consumer behavior, and market research. The curriculum often includes courses on digital marketing, branding, and advertising. Students also delve into topics related to sales management, marketing analytics, and product development. Practical experiences such as marketing campaigns, market research projects, and brand management simulations may be included to help students apply marketing concepts in real-world business scenarios. Graduates are well-prepared for roles in marketing management, brand management, and digital marketing within various industries.

1st Year 

2nd Year 

3rd Year 

Projects

(1). Marketing Campaign Analysis

(2). Market Research Project

(3). Branding Strategy Development

(4). Social Media Marketing Campaign

(5). Sales and Promotion Plan

(6). Consumer Behavior Study

(7). Product Launch Plan

(8). Marketing Communications Project

(9). Advertising Campaign Development

(10). Market Segmentation Analysis

Reference books

(1). "Principles of Marketing" by Philip Kotler and Gary Armstrong

(2). "Marketing Management" by Kevin Lane Keller and Philip Kotler

(3). "Consumer Behavior: Buying, Having, and Being" by Michael R. Solomon

(4). "Digital Marketing: Strategy, Implementation, and Practice" by Dave Chaffey and Fiona Ellis-Chadwick

(5). "Brand Management: Research, Theory, and Practice" by Tilde Heding, Charlotte F. Knudtzen, and Mogens Bjerre