MBA Service Management Syllabus
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2 Years
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Post Graduate
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Management
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2 Years
Post Graduate
Management
The MBA in Service Management program focuses on managing service-oriented businesses effectively. Core courses cover service marketing, service operations, and service quality management. Specialized subjects include customer relationship management, service innovation, and service design thinking. Students often engage in service management projects and work closely with service-oriented organizations. The curriculum ensures graduates are well-prepared for careers in service management, customer experience management, and service design.
| Semesters | Subjects |
| Semester I | Principles of Management and Organizational Behavior |
| Accounting and Finance for Managers | |
| Corporate Environment | |
| Managerial Economics | |
| Corporate Communication | |
| Quantitative Techniques for Management | |
| Semester II | Marketing Management |
| Financial Management | |
| Human Resource Management | |
| Strategies for Self-Management | |
| Corporate Legal Environment | |
| Research Methods for Business | |
| Semester III | Performance Management |
| Consumer Behavior | |
| Service Marketing | |
| Hospitality Services Management | |
| Lab our Laws | |
| Summer Training Project | |
| Semester IV | Business Policy and Strategic Management |
| Entrepreneurship and Small Business Management | |
| International Business Management | |
| Quality Management | |
| Project Management Work | |
| Core Subjects | Service Marketing |
| Service Operations Management | |
| Service Quality Management | |
| Service Leadership | |
| Financial Management | |
| Human Resource Management | |
| Elective Subjects | Customer Relationship Management |
| Strategic Service Design | |
| Service Innovation | |
| Service Analytics | |
| Service Pricing | |
| Service Recovery | |
| Technology in Service Management | |
| Global Service Management | |
| Sustainable Service Management | |
| Service Supply Chain Management |
(i). The impact of relationship-building software on the quality of service.
(ii). A Study of Public and Private Sector Banks' Customer Service Quality.
(iii). The Role of Emerging Technologies in Providing Superior Customer Service.
(iv). Factors That Affect Consumer Satisfaction and How They Work.
(v). Impact of Service Restoration on Customer Loyalty.
(vi). Implementing a Brand-New Service Management System: A Real-World Case Study.
(vii). The Crucial Role of Service Employees in Any Company's Growth and Survival.
(viii). Studying How Helpful Social Media Platforms Are for Customers.
(ix). Customer Satisfaction and the Role of Service Design.
(x). A Study on the Potential of Big Data Analysis to Improve Service Quality.
MBA in Service Management books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Dr. Sanjay Tiwari | Services Management: Concepts, Practices, and Cases |
| Dr. Rajendra Nargundkar | Services Marketing: Text and Cases |
| Dr Anand Kumar Sethi | Services Operations Management: Principles and Practices |
| Dr Subhash Verma | Service Excellence: Transform Your Organization's Culture |
| Dr Debashis Sarkar | Service Management: The Indian Context |
| Christopher H. Lovelock | Services Marketing: People, Technology, Strategy |
| C. K. Prahalad | The Future of Competition: Co-Creating Unique Value With Customers |
| Pauline Fatien Diochon | The Seven Elements of Service Management: Unlocking the Potential of Service Excellence |
| Dr. P.K. Sinha | Services Marketing and Management: Concepts and Strategies |
| Dr G. Sridhar | Service Quality Management: Theory and Practice |
| Dr Sanjiv Verma | Services Marketing: Concepts, Practices, and Cases |
| Mary Jo Bitner | Services Marketing: Integrating Customer Focus Across the Firm |
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