1. Home
  2. Rajeev Gandhi College of Management Studies - (RGCMS, Navi Mumbai)
  3. MMS (Marketing)
  4. Syllabus

MMS in Marketing Syllabus - Rajeev Gandhi College of Management Studies - (RGCMS, Navi Mumbai)

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024
Share This:

The MMS (Marketing) syllabus at Rajeev Gandhi College of Management Studies - (RGCMS), Navi Mumbai is designed to provide overall knowledge to the students with a strong foundation. MMS (Marketing) faculty at Rajeev Gandhi College of Management Studies - (RGCMS) specially focus on in-depth learning to relevant subjects. At first semester syllabus of MMS (Marketing) at Rajeev Gandhi College of Management Studies - (RGCMS), students learn the basics of programme. A strong foundation is very important for comprehensive learning. MMS (Marketing) syllabus at Rajeev Gandhi College of Management Studies - (RGCMS), Navi Mumbai maintains a balance between theoretical knowledge and practical knowledge.

MMS (Marketing) first year students at Rajeev Gandhi College of Management Studies - (RGCMS) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Rajeev Gandhi College of Management Studies - (RGCMS), Navi Mumbai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MMS (Marketing) syllabus at Rajeev Gandhi College of Management Studies - (RGCMS), Navi Mumbai is also frequently updated to give industry relevant training and knowledge to students. Rajeev Gandhi College of Management Studies - (RGCMS) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Rajeev Gandhi College of Management Studies - (RGCMS) enable MMS (Marketing) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MMS (Marketing) progress, students learn advanced topics and complex concepts. The MMS (Marketing) curriculum at Rajeev Gandhi College of Management Studies - (RGCMS), Navi Mumbai mainly focuses on analytical and critical thinking. As the MMS (Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of MMS (Marketing) at Rajeev Gandhi College of Management Studies - (RGCMS) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MMS (Marketing) curriculum at Rajeev Gandhi College of Management Studies - (RGCMS) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MMS (Marketing) syllabus at Rajeev Gandhi College of Management Studies - (RGCMS) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Rajeev Gandhi College of Management Studies - (RGCMS)

  1. Workshops and Seminars - Regular sessions with industry experts help MMS (Marketing) students at Rajeev Gandhi College of Management Studies - (RGCMS) to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Rajeev Gandhi College of Management Studies - (RGCMS) syllabus develop teamwork and problem-solving skills.
  3. Case Studies - MMS (Marketing) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Rajeev Gandhi College of Management Studies - (RGCMS) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Rajeev Gandhi College of Management Studies - (RGCMS), Navi Mumbai for latest MMS (Marketing) curriculum.

Syllabus of MMS in Marketing

The syllabus for the Master of Management Studies (MMS) in Marketing program focuses on marketing strategies and practices. Students explore various aspects of marketing, including consumer behavior, market research, and marketing communication strategies. The curriculum often includes branding and product management, recognizing the importance of building strong brand identities. Students delve into digital marketing, social media marketing, and e-commerce, reflecting the evolving marketing landscape. Additionally, marketing ethics and sustainability considerations are often integrated into the syllabus. Practical exercises and marketing campaigns may be included to help students apply marketing concepts in real-world contexts. Graduates are well-prepared for roles in marketing management, brand management, and market analysis.

Semesters Subjects
Semester 1 Cost Accounting
Financial Accounting
Indian Economy I
Organizational Behaviour I
Managerial economics marketing management I
Principles of management
Semester 2 Production Management
Financial Management
Operations Research
Organizational Behaviour II
Marketing management II
Business environment I
Semester 3 Social marketing
Marketing research
Advertising and sales
Retail management
Sales & distribution management
Marketing strategies
Semester 4 Industrial marketing
Marketing Finance
Ethics in business
Marketing audit
International Business
Specialization project
Managing sales force

Please note that the courses mentioned in the table are indicative and may vary depending on the specific program and institution.

University Courses
Still have a question about MMS (Marketing) - Rajeev Gandhi College of Management Studies - (RGCMS, Navi Mumbai)?

Ask us and get personalized response free of cost.

Universitykar Loader

Subscribe To Our Newsletter

Get Latest Notification of Colleges, Exams and News.

back back
Trending Courses View All
Top