MBA in Advertising Management Syllabus - RIMT University, School of Management Studies and Commerce, Gobindgarh

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The MBA in Advertising Management syllabus at RIMT UniversitySchool of Management Studies and Commerce, Gobindgarh is designed to provide overall knowledge to the students with a strong foundation. MBA in Advertising Management faculty at RIMT UniversitySchool of Management Studies and Commerce specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA in Advertising Management at RIMT UniversitySchool of Management Studies and Commerce, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA in Advertising Management syllabus at RIMT UniversitySchool of Management Studies and Commerce, Gobindgarh maintains a balance between theoretical knowledge and practical knowledge.

MBA in Advertising Management first year students at RIMT UniversitySchool of Management Studies and Commerce are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. RIMT UniversitySchool of Management Studies and Commerce, Gobindgarh also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA in Advertising Management syllabus at RIMT UniversitySchool of Management Studies and Commerce, Gobindgarh is also frequently updated to give industry relevant training and knowledge to students. RIMT UniversitySchool of Management Studies and Commerce strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at RIMT UniversitySchool of Management Studies and Commerce enable MBA in Advertising Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA in Advertising Management progress, students learn advanced topics and complex concepts. The MBA in Advertising Management curriculum at RIMT UniversitySchool of Management Studies and Commerce, Gobindgarh mainly focuses on analytical and critical thinking. As the MBA in Advertising Management course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA in Advertising Management at RIMT UniversitySchool of Management Studies and Commerce also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA in Advertising Management curriculum at RIMT UniversitySchool of Management Studies and Commerce includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA in Advertising Management syllabus at RIMT UniversitySchool of Management Studies and Commerce aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at RIMT UniversitySchool of Management Studies and Commerce

  1. Workshops and Seminars - Regular sessions with industry experts help MBA in Advertising Management students at RIMT UniversitySchool of Management Studies and Commerce to stay updated with current trends.
  2. Group Projects - Collaborative projects according to RIMT UniversitySchool of Management Studies and Commerce syllabus develop teamwork and problem-solving skills.
  3. Case Studies - MBA in Advertising Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - RIMT UniversitySchool of Management Studies and Commerce offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the RIMT UniversitySchool of Management Studies and Commerce, Gobindgarh for latest MBA in Advertising Management curriculum.

MBA in Advertising Management Syllabus

The syllabus for an MBA in Advertising Management is designed to provide students with a comprehensive understanding of advertising strategies, consumer behaviour, market research, and media planning. Courses often cover topics like brand management, digital marketing, advertising ethics, and creative campaign development. Students engage in real-world projects and case studies to apply theoretical knowledge. The curriculum equips graduates with the skills to excel in advertising agencies, and marketing departments, or even pursue entrepreneurial ventures in the field.

The syllabus of this postgraduate degree program may differ from one college to another. The semester-smart path breakup is tabulated with inside the following:

SemestersSubjects
Semester IComputer Applications
Principles of Advertising Management
Business Communication and Personality Development
Quantitative Techniques and Business Statistics
Principles of Marketing
Principles and Practices of Management
Semester IIPrinciples of Mass Communication
Media Planning
Consumer Behavior
Marketing and Advertising Research
Management of Advertising Agency
Creative Writing
Semester IIIProduction Technology – Audio/Video and Film
Strategic Marketing and Brand Management
Financial and Cost Accounting
Commercial Designing and Printing Technology
Human Resource Management
Organizational Behavior
Semester IVCorporate Communications
Computer Graphics
Computer Animation
Client Servicing and Account Planning
Campaign Planning
Creative Writing and Internet Marketing
Core SubjectsAccounting and Managerial Decisions
Marketing Management
Management Information Systems
Management Concepts
Business Environment
Human Resource Management
Strategic Management
Elective SubjectsNew Product Development and Marketing
Business Marketing Operations
International Marketing
Advertising Management
Marketing Research
Salesforce Management
Integrated Marketing Communications

Projects

MBA courses broaden the horizons of the students concerning their domain knowledge and practical know-how. MBA Advertising entails branding, market research, advertising, and much more, providing many areas to research for their projects. The project in their desired field of interest and marketing will motivate the students to learn more and obtain skills that are essential for advertising in today's world. The students will understand the holistic perspective of the program and the specialization they are pursuing.

Popular MBA Advertising project topics are:

(i). Organized retailing in India
(ii). Study of the brand promotion strategy of the company
(iii). Marketing project on sales force management
(iv). Marketing research process and consumer behavior
(v). Marketing information system and market feedback survey

Reference Book

Tabulated under are a number of the maximum endorsed MBA Advertising Management books that offer higher information about the program:

Name of AuthorName of Book
Donald R Cooper, Pamela S SchindlerBusiness Research Methods
Harish ChaurasiaBrand Management
S. H. H. KazmiConsumer Behavior & Marketing Communication
S. A. ChunawallaFoundations of Advertising: Theory and Practice
P K SinhaAccounting and Costing for Management
Rajeev Batra, John G. Myers, David A. AakerAdvertising Management

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