The BBA in Marketing program emphasizes marketing strategies and consumer behavior. Core courses encompass marketing principles, market research, and marketing communications. Specialized subjects include brand management, digital marketing, and marketing analytics. Students often work on marketing projects and case studies to apply their knowledge to real-world marketing challenges. Graduates are well-prepared for careers in marketing management, advertising, and sales.
Syllabus
& Subjects
The syllabus for BBA Marketing is split into six semesters. Some of the principle advertising topics protected on this BBA Marketing syllabus are small commercial enterprise development, entrepreneurship, accounting, marketplace research, etc. Here is the listing of BBA Marketing topics cited beneath in a semester-sensible sequence:
Semesters | Subjects |
Semester I | Computer Application |
Business Economics | |
Principles & Practice of Management | |
Business Communication | |
Financial Accounting | |
Business Law | |
Semester II | Profit Planning & Control |
Management Accounting | |
Organizational Behavior | |
Business Environment | |
Business Mathematics | |
Environmental Management | |
Semester III | Computer Application |
Business Statistics | |
Production Methods | |
Manpower Management | |
Marketing Concepts | |
Business Finance - I | |
Semester IV | Business Finance - II |
Research Methodology | |
Operations Research | |
Industrial Law | |
Office Management | |
Sales & Distribution Management | |
Semester V | Human Resources Development |
Advertising & Public Relations | |
Management Information System | |
Indian Economy | |
Banking Law & Practice | |
Summer Training Report | |
Semester IV | Entrepreneurial Development |
Financial Institutions and Markets | |
Corporate Planning & Strategic Management | |
International Marketing | |
Marketing of Services | |
Comprehensive viva-voce | |
Elective Subjects | Production & Material Management |
Personnel Management | |
Industry Relations. | |
Marketing Management | |
Principles of Management | |
Business Mathematics & Statistics | |
Introduction to Operations Research | |
Business Economics | |
Financial & Management Accounting |
Projects
Students
can do BBA Marketing projects on different topics. Projects require cooperation
among the students and improve team working skills, research skills, and knowledge
base. Following are the popular BBA Marketing projects:
(i). A Study
on Retailer's Perception of Samsung Mobiles
(ii). Analysis of Customer Perception towards English News Paper with special
reference to Hindustan Times
(iii). An Analysis Of Working Capital Management
(iv). A Study on Using Social Networks as a Marketing tool to communicate Value
Proposition
(v). Study of Customer Satisfaction Towards Bajaj Pulsar
(vi). Study of Customer Satisfaction Towards Tata Nano
(vii). A Study on Customer Awareness about ICICI
(viii). A Study Life Insurance Agency as a career
Reference
Books
These books will assist college students to examine extra approximate advertising and get in-intensity know-how approximately the field. There is a huge variety of topics that might be protected in those books. Here is the listing of pinnacle reference books for BBA Marketing college students:
Name of Author | Name of Book |
J.K. Mitra | Principles of Management |
F. Cherunilam | Business Environment Text and Cases |
S. A. Sherlekar | Modern Business Organization |
M. Balasubramanian | Business Communication |
Jallo, Tata McGraw Hill | Business Organization and Management |