The MBA in Marketing Management program typically focuses on developing a deep understanding of marketing strategies and consumer behavior. The syllabus covers topics such as market research, brand management, digital marketing, advertising, and sales management. Students learn how to create effective marketing campaigns and analyze market trends.
Syllabus
& Subjects
Many colleges/universities offer an MBA in Marketing Management. All these colleges have different programs. However, there are a few subjects that are common to all the syllabi. Below we have mentioned the important MBA in Marketing Management subjects covered in the course. However, to get a detailed understanding of the MBA in Marketing subjects, you must visit the college website.
Semester | Subjects |
Semester I | Management Concepts |
Business Environment | |
Managerial Economics | |
Statistical Analysis and & Operations Research | |
Financial and Cost Accounting | |
Marketing Management | |
Financial Management | |
Semester II | Accounting And Managerial Decisions |
Computer Application 1 | |
Sales Management | |
Consumer Behavior | |
Agricultural And Rural Marketing | |
Marketing Research | |
Advertising Management | |
Semester III | Retailing |
Entrepreneurship Development | |
Service Marketing And CRM | |
E-Commerce | |
Product And Brand Management | |
International Business | |
Semester IV | Strategic Management |
Marketing of Non-profit Organization | |
Logistics And Supply Chain Management | |
Computer Application 2 | |
Management Information System | |
Industrial Marketing | |
Total Quality Management |
Important
Books for MBA Marketing
A list of books that one can study during the course is given here:
Books | Author |
Essentials of Management | Kootz, O'Donnell, Weighrich |
Business Environment | K. Aswathappa |
Managerial Economics | Varshney & Maheshwari |
Business Statistics | Gupta, S.P. & Gupta, M.P. |
Marketing Management | Kotlar, Philip |
Managerial Finance | Weston and Brigham |
Successful Selling | F.L. Lobo |
The above-mentioned books are suggested readings for aspirants who choose to study MBA Marketing Management.