MMS (Marketing) Course at SAS Institute of Management Studies (SIMS), Mumbai Syllabus & Subjects Semester Wise

The MMS (Marketing) syllabus at SAS Institute of Management Studies (SIMS), Mumbai is designed to provide overall knowledge to the students with a strong foundation. MMS (Marketing) faculty at SAS Institute of Management Studies (SIMS) specially focus on in-depth learning to relevant subjects. At first semester syllabus of MMS (Marketing) at SAS Institute of Management Studies (SIMS), students learn the basics of programme. A strong foundation is very important for comprehensive learning. MMS (Marketing) syllabus at SAS Institute of Management Studies (SIMS), Mumbai maintains a balance between theoretical knowledge and practical knowledge.

MMS (Marketing) first year students at SAS Institute of Management Studies (SIMS) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. SAS Institute of Management Studies (SIMS), Mumbai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MMS (Marketing) syllabus at SAS Institute of Management Studies (SIMS), Mumbai is also frequently updated to give industry relevant training and knowledge to students. SAS Institute of Management Studies (SIMS) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at SAS Institute of Management Studies (SIMS) enable MMS (Marketing) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MMS (Marketing) progress, students learn advanced topics and complex concepts. The MMS (Marketing) curriculum at SAS Institute of Management Studies (SIMS), Mumbai mainly focuses on analytical and critical thinking. As the MMS (Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of MMS (Marketing) at SAS Institute of Management Studies (SIMS) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MMS (Marketing) curriculum at SAS Institute of Management Studies (SIMS) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MMS (Marketing) syllabus at SAS Institute of Management Studies (SIMS) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at SAS Institute of Management Studies (SIMS)

Workshops and Seminars - Regular sessions with industry experts help MMS (Marketing) students at SAS Institute of Management Studies (SIMS) to stay updated with current trends.
Group Projects - Collaborative projects according to SAS Institute of Management Studies (SIMS) syllabus develop teamwork and problem-solving skills.
Case Studies - MMS (Marketing) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - SAS Institute of Management Studies (SIMS) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the SAS Institute of Management Studies (SIMS), Mumbai for latest MMS (Marketing) curriculum.

Syllabus of MMS in Marketing

The syllabus for the Master of Management Studies (MMS) in Marketing program focuses on marketing strategies and practices. Students explore various aspects of marketing, including consumer behavior, market research, and marketing communication strategies. The curriculum often includes branding and product management, recognizing the importance of building strong brand identities. Students delve into digital marketing, social media marketing, and e-commerce, reflecting the evolving marketing landscape. Additionally, marketing ethics and sustainability considerations are often integrated into the syllabus. Practical exercises and marketing campaigns may be included to help students apply marketing concepts in real-world contexts. Graduates are well-prepared for roles in marketing management, brand management, and market analysis.

Semesters	Subjects
Semester 1	Cost Accounting
	Financial Accounting
	Indian Economy I
	Organizational Behaviour I
	Managerial economics marketing management I
	Principles of management
Semester 2	Production Management
	Financial Management
	Operations Research
	Organizational Behaviour II
	Marketing management II
	Business environment I
Semester 3	Social marketing
	Marketing research
	Advertising and sales
	Retail management
	Sales & distribution management
	Marketing strategies
Semester 4	Industrial marketing
	Marketing Finance
	Ethics in business
	Marketing audit
	International Business
	Specialization project
	Managing sales force