MMS (Marketing) Course at SAS Institute of Management Studies (SIMS), Mumbai Syllabus & Subjects Semester Wise

The syllabus for MMS in Marketing delves into consumer behavior, branding, digital marketing, market research, and marketing strategy. Students learn how to create and implement effective marketing campaigns.

Syllabus of MMS in Marketing

The syllabus for the Master of Management Studies (MMS) in Marketing program focuses on marketing strategies and practices. Students explore various aspects of marketing, including consumer behavior, market research, and marketing communication strategies. The curriculum often includes branding and product management, recognizing the importance of building strong brand identities. Students delve into digital marketing, social media marketing, and e-commerce, reflecting the evolving marketing landscape. Additionally, marketing ethics and sustainability considerations are often integrated into the syllabus. Practical exercises and marketing campaigns may be included to help students apply marketing concepts in real-world contexts. Graduates are well-prepared for roles in marketing management, brand management, and market analysis.

Semesters	Subjects
Semester 1	Cost Accounting
	Financial Accounting
	Indian Economy I
	Organizational Behaviour I
	Managerial economics marketing management I
	Principles of management
Semester 2	Production Management
	Financial Management
	Operations Research
	Organizational Behaviour II
	Marketing management II
	Business environment I
Semester 3	Social marketing
	Marketing research
	Advertising and sales
	Retail management
	Sales & distribution management
	Marketing strategies
Semester 4	Industrial marketing
	Marketing Finance
	Ethics in business
	Marketing audit
	International Business
	Specialization project
	Managing sales force