3 Years
Under Graduate
Journalism and Mass Communication
The Bachelor of Mass Media (BMM) syllabus at Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC), Mumbai is designed to provide overall knowledge to the students with a strong foundation. Bachelor of Mass Media (BMM) faculty at Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Bachelor of Mass Media (BMM) at Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Bachelor of Mass Media (BMM) syllabus at Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC), Mumbai maintains a balance between theoretical knowledge and practical knowledge.
Bachelor of Mass Media (BMM) first year students at Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC), Mumbai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Bachelor of Mass Media (BMM) syllabus at Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC), Mumbai is also frequently updated to give industry relevant training and knowledge to students. Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC) enable Bachelor of Mass Media (BMM) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of Bachelor of Mass Media (BMM) progress, students learn advanced topics and complex concepts. The Bachelor of Mass Media (BMM) curriculum at Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC), Mumbai mainly focuses on analytical and critical thinking. As the Bachelor of Mass Media (BMM) course unfolds, students develop several important skills that increases their employability. As per syllabus of Bachelor of Mass Media (BMM) at Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
Bachelor of Mass Media (BMM) curriculum at Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Bachelor of Mass Media (BMM) syllabus at Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC)
Note: Given below syllabus is based on the available web sources. Please verify with the Shri Md Shah Mahila College of Arts & Commerce(SMDSMCAC), Mumbai for latest Bachelor of Mass Media (BMM) curriculum.
The Bachelor of Mass Media (BMM) program is a dynamic and comprehensive curriculum that immerses students in the world of media and communication. This syllabus is carefully crafted to provide a holistic understanding of various media platforms, including print, digital, broadcast, and advertising. Throughout the program, students will explore key aspects of media production, journalism, advertising, and public relations. With a strong emphasis on practical skills, critical thinking, and emerging media trends, BMM graduates are well-prepared for exciting careers in media, journalism, advertising, and communication. This syllabus serves as a roadmap for their educational journey, encompassing a wide range of subjects and hands-on experiences that shape future media professionals.
1st Year OR 1st and 2nd Semester Syllabus of Bachelor of Mass Media (BMM)
| S.No | Subjects |
| 1 | Fundamentals of Mass Communication |
| 2 | Introduction to Computers |
| 3 | Introduction to Psychology |
| 4 | Principles of Management |
| 5 | Political Concepts and Indian Political Systems |
| 6 | Principles of Marketing |
| 7 | Introduction to Advertising |
| 8 | Introduction to Journalism |
| 9 | Introduction to Literature in English |
2nd Year OR 3rd and 4th Semester Syllabus of Bachelor of Mass Media (BMM)
| S.No | Subjects |
| 1 | Introduction to Public Relations |
| 2 | Introduction to Media Studies |
| 3 | Introduction to Culture Studies |
| 4 | Introduction to Creative Writing |
| 5 | Mass Media Research |
| 6 | Understanding Cinema |
| 7 | Radio and Television / Modern aids |
| 8 | Advance Computers |
| 9 | Print Production and Photography |
| 10 | Financial Management for Media |
3rd Year OR 5th and 6th Semester Syllabus of Bachelor of Mass Media (BMM)
| S.No | Subjects |
| 1 | Advertising in Contemporary Society |
| 2 | Copywriting |
| 3 | Advertising Design |
| 4 | Consumer Behavior |
| 5 | Media Planning and Buying |
| 6 | Press Laws & Ethics |
| 7 | Feature and Opinion |
| 8 | News Media Management |
| 9 | Indian Regional Journalism |
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