Bachelor of Business Studies (BBS) Course at Shushruti Institute of Management Studies - [SIMS], Bengaluru Syllabus & Subjects Semester Wise

BBS offers a comprehensive curriculum in business studies, encompassing various aspects of management, finance, marketing, and economics.

Syllabus of Bachelor of Business Studies

The syllabus for the Bachelor of Business Studies (BBS) program is designed to provide students with a strong foundation in business and management principles. Students typically cover core topics related to business ethics, marketing, financial management, and organizational behavior. The curriculum often includes courses on business strategy, entrepreneurship, and business communication. Students also delve into topics related to human resource management, operations management, and business law. Practical experiences such as business projects, case studies, and internships may be included to help students apply business concepts in real-world contexts. Graduates are well-prepared for a wide range of roles in various industries and sectors.

Bachelor of Business Studies Syllabus & Subjects

The Bachelor of Business Studies (BBS) topics are indexed below:

Semesters	Subjects
Semester I	Business Communication
	Microeconomics
	Financial Accounting
	Business Mathematics
	Business Computing
Semester II	Organizational Behavior
	Business Statistics
	Macroeconomics
	Cost Accounting
	Business Law
	Business Ethics
Semester III	Marketing Management
	Financial Management
	Human Resource Management
	Business Research Methods
	Operations Management
	Business Environment
Semester IV	Business Management
	Entrepreneurship Development
	Strategic Management
	E-Business
	Management Information System
Semester V	Consumer Behavior
	Sales and Distribution Management
	Industrial Relations and Labor Laws
	Elective Subjects
Semester VI	Summer Internship/Project
	Advertising and Public Relations
	Business Policy and Corporate Governance
	Elective Subjects
	Dissertation/Project Work
Elective Subjects	Retail Management
	Risk Management
	Project Management

Bachelor of Business Studies Projects

Here are a few project ideas that help Bachelor of Business Studies (BBS) students:

(i). Market Analysis and a Plan of Action for a Start-up in the Information Sector.

(ii). The case study Improving Supply Chain Efficiency: A Manufacturing Company.

(iii). Improving Customer Engagement with Social Media Marketing Techniques.

(iv). Creating an advertising plan for a fashion retailing company is covered in the chapter.

(v). Strategic Brand Management.

(vi). Financial Performance Assessment.

(vii). Impact of Employee Training and Development on Organizational Performance.

(viii). Evaluating the Performance of Digital Marketing Campaigns in Increasing Sales.

(ix). The article Risk Assessment and Control Strategies for Small Businesses in the Retail Sector.

(x). An analysis of consumer behaviour and making decisions in the e-commerce sector. The phrase Measuring and Improving the Customer Experience in Hospitality.

(xi). A study on Analysing the Effect of International Trade Policies on the Export Performance of a Country.

Reference Books for a Bachelor of Business Studies

Bachelor of Business Studies (BBS) books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
C.R. Kothari	Research Methodology: Methods and Techniques
R.S. Aggarwal	Quantitative Aptitude for Competitive Examinations
Ramesh Singh	Indian Economy
V. K. Kapoor	Principles of Management
P. N. Reddy	Business Environment
S. L. Gupta	Statistical Methods
M. S. R. Murty	Business Ethics and Corporate governance
R. K. Sharma	Financial Management
Vipul Patel	Human Resource Management
Prasanna Chandra	Financial Management: Theory and Practice
R. S. Neeraj	Organizational Behavior
Ashwathappa K.	Essentials of Business Environment
C.B. Gupta	Financial accounting
N. K. Sinha	Business Laws
A. N. Agarwal	Marketing Management