Master in Marketing Management Syllabus - Sinhgad Institute of Business Management

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
  • university verified
Written By universitykart team | Last updated date Jul, 07, 2024

The Master in Marketing Management syllabus at Sinhgad Institute of Business Management (SIBM), Mumbai is designed to provide overall knowledge to the students with a strong foundation. Master in Marketing Management faculty at Sinhgad Institute of Business Management (SIBM) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Master in Marketing Management at Sinhgad Institute of Business Management (SIBM), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Master in Marketing Management syllabus at Sinhgad Institute of Business Management (SIBM), Mumbai maintains a balance between theoretical knowledge and practical knowledge.

Master in Marketing Management first year students at Sinhgad Institute of Business Management (SIBM) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Sinhgad Institute of Business Management (SIBM), Mumbai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Master in Marketing Management syllabus at Sinhgad Institute of Business Management (SIBM), Mumbai is also frequently updated to give industry relevant training and knowledge to students. Sinhgad Institute of Business Management (SIBM) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Sinhgad Institute of Business Management (SIBM) enable Master in Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Master in Marketing Management progress, students learn advanced topics and complex concepts. The Master in Marketing Management curriculum at Sinhgad Institute of Business Management (SIBM), Mumbai mainly focuses on analytical and critical thinking. As the Master in Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of Master in Marketing Management at Sinhgad Institute of Business Management (SIBM) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Master in Marketing Management curriculum at Sinhgad Institute of Business Management (SIBM) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Master in Marketing Management syllabus at Sinhgad Institute of Business Management (SIBM) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Sinhgad Institute of Business Management (SIBM)

  1. Workshops and Seminars - Regular sessions with industry experts help Master in Marketing Management students at Sinhgad Institute of Business Management (SIBM) to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Sinhgad Institute of Business Management (SIBM) syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Master in Marketing Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Sinhgad Institute of Business Management (SIBM) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Sinhgad Institute of Business Management (SIBM), Mumbai for latest Master in Marketing Management curriculum.

Syllabus of Master in Marketing Management

The syllabus for the Master in Marketing Management program is designed to provide students with an advanced understanding of marketing principles and practices. Students typically cover core topics related to marketing strategy, consumer behavior, and market research. The curriculum often includes courses on digital marketing, branding, and advertising. Students also delve into topics related to sales management, marketing analytics, and product development. Practical experiences such as marketing campaigns, market research projects, and brand management simulations may be included to help students apply marketing concepts in real-world business scenarios. Graduates are well-prepared for roles in marketing management, brand management, and digital marketing within various industries.

Syllabus & Subjects for Master in Marketing Management

MMM course aims to ensure that the students have all the publicity in masking the entirety from advertising and marketing control to purchaser delight and product principles. The MMM route is a complete look at approximately making advertising improvements in a company's orientation, development, techniques, and strategies on all levels. Semester-sensible MMM topics listing is given in the table below:

Semesters Subjects
Semester I Fundamentals of Information Technology
Business Communication
Consumer Behavior
Research Methodology
Principles & Practices of Management
Principles of Marketing
Fundamentals of Management Accounting
Managerial Economics
Semester II Indian Economic Environment
Relationship Marketing
Market Research
Services Marketing
Retail Marketing
Sales Management & Personal Selling
Distribution Management & Logistics
Field Work + SPSS
Semester III Foreign Language
Virtual Marketing
Retail Operations Management
International Marketing
Laws Related to Marketing
Financial Services Marketing
Marketing Communication
Project Work
Semester IV Entrepreneurship Development & Project Management
Rural & Agricultural Marketing
Industrial Marketing
Foreign Language
Brand Management
Strategic Marketing
Export Documentation & Forex Management
Direct Marketing
Core Subjects Marketing Communication
Brand Management
Entrepreneurship Development & Project Management
Principles of Marketing
Indian Economic Environment

Projects for Master in Marketing Management

Projects are given to college students to apprehend the ideas and assist college students in getting hands-on experience. Marketing Management studies initiatives are to be finished via way of means of the quit of the very last year. Some popular MMM projects topics are:

(i). Analysis of New Product Launch Using Google Double Click
(ii). Return on Investment for Various Digital Marketing Strategies.
(iii). Customer Satisfaction for a Digital Marketing Agency
(iv). Google Search Engine Marketing Case Study Analysis

Reference Books for Master in Marketing Management

MMM books are to be had both online and offline through many authors and publications. Reference books are supposed for gaining in-intensity information on Marketing Management concepts. Books on MMM for educational functions range consistent with subjects. Some of the reference books for the path in MMM are:

Name of Author Name of Book
Alfred D. Chandler Jr. Strategy and Structure: Chapters in the History of the Industrial Enterprise
Philip Kotler Marketing Management
Payal Mehra Business Communication For Managers
Tom Burns The Management of Innovation

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