Master in Marketing Management Syllabus
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2 Years
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Post Graduate
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Management
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2 Years
Post Graduate
Management
The syllabus for the Master in Marketing Management program is designed to provide students with an advanced understanding of marketing principles and practices. Students typically cover core topics related to marketing strategy, consumer behavior, and market research. The curriculum often includes courses on digital marketing, branding, and advertising. Students also delve into topics related to sales management, marketing analytics, and product development. Practical experiences such as marketing campaigns, market research projects, and brand management simulations may be included to help students apply marketing concepts in real-world business scenarios. Graduates are well-prepared for roles in marketing management, brand management, and digital marketing within various industries.
Syllabus & Subjects for Master in Marketing Management
MMM course aims to ensure that the students have all the publicity in masking the entirety from advertising and marketing control to purchaser delight and product principles. The MMM route is a complete look at approximately making advertising improvements in a company's orientation, development, techniques, and strategies on all levels. Semester-sensible MMM topics listing is given in the table below:
| Semesters | Subjects |
| Semester I | Fundamentals of Information Technology |
| Business Communication | |
| Consumer Behavior | |
| Research Methodology | |
| Principles & Practices of Management | |
| Principles of Marketing | |
| Fundamentals of Management Accounting | |
| Managerial Economics | |
| Semester II | Indian Economic Environment |
| Relationship Marketing | |
| Market Research | |
| Services Marketing | |
| Retail Marketing | |
| Sales Management & Personal Selling | |
| Distribution Management & Logistics | |
| Field Work + SPSS | |
| Semester III | Foreign Language |
| Virtual Marketing | |
| Retail Operations Management | |
| International Marketing | |
| Laws Related to Marketing | |
| Financial Services Marketing | |
| Marketing Communication | |
| Project Work | |
| Semester IV | Entrepreneurship Development & Project Management |
| Rural & Agricultural Marketing | |
| Industrial Marketing | |
| Foreign Language | |
| Brand Management | |
| Strategic Marketing | |
| Export Documentation & Forex Management | |
| Direct Marketing | |
| Core Subjects | Marketing Communication |
| Brand Management | |
| Entrepreneurship Development & Project Management | |
| Principles of Marketing | |
| Indian Economic Environment |
Projects
are given to college students to apprehend the ideas and assist college
students in getting hands-on experience. Marketing Management studies
initiatives are to be finished via way of means of the quit of the very last
year. Some popular MMM projects topics
are:
(i). Analysis
of New Product Launch Using Google Double Click
(ii). Return on Investment for Various Digital Marketing Strategies.
(iii). Customer Satisfaction for a Digital Marketing Agency
(iv). Google Search Engine Marketing Case Study Analysis
MMM books are to be had both online and offline through many authors and publications. Reference books are supposed for gaining in-intensity information on Marketing Management concepts. Books on MMM for educational functions range consistent with subjects. Some of the reference books for the path in MMM are:
| Name of Author | Name of Book |
| Alfred D. Chandler Jr. | Strategy and Structure: Chapters in the History of the Industrial Enterprise |
| Philip Kotler | Marketing Management |
| Payal Mehra | Business Communication For Managers |
| Tom Burns | The Management of Innovation |
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