MBA in Marketing Management - Silver Oak University, Ahmedabad

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date May, 13, 2024

MBA in Marketing Management: Full Form, Admission, Eligibility, Exams, Fees Structure, Syllabus, Career, Future Scope, Jobs, Top Colleges

The full form of MBA in Marketing Management is Master of Business Administration in Marketing Management. It is a two-year postgraduate program that focuses on marketing and business management knowledge. The eligibility criteria for this course typically require a bachelor's degree in any discipline with a minimum of 50% marks. The admission process for MBA in Marketing Management is usually granted based on entrance exams such as CAT, CMAT, IIFT, and XAT. The course curriculum covers marketing management, marketing research, marketing strategies, consumer behavior, brand management, packaging, and digital marketing.

After completing the MBA in Marketing Management course, students have access to a wide range of job opportunities in various marketing departments, sales, advertising, and distribution of products and services. Some of the key job profiles include Sales Manager, Product Manager, Brand Manager, Marketing Executive, and Digital Marketing Executive. The average salary for an MBA graduate in marketing management ranges from Rs. 2 lakh to Rs. 8 Lakh per annum. Top recruiters for this course include NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, and Wipro.

The future scope of an MBA in Marketing Management is vast, with numerous opportunities in various sectors, both in India and abroad. Pursuing an MBA in Marketing Management equips individuals with essential skills needed to succeed in the workplace, including strategic thinking, analytical skills, communication skills, creativity, market research abilities, and leadership skills. The course also provides internship opportunities, which offer hands-on experience and networking opportunities.

Some of the top colleges for MBA in Marketing Management program include the School of Management, Dr DY Patil University, Navi Mumbai, KJ Somaiya SIMSR - K J Somaiya Institute of Management, BIMM Pune, MITSOM Pune, and Sharda University, Greater Noida. The admission to MBA in Marketing Management course takes place on the basis of entrance examinations. The average salary of a Marketing Management postgraduate differs depending on the experience, with a fresher in the field earning between Rs. 2-3 lakhs per annum and a candidate with more years of experience earning a better salary.

MBA in Marketing Management Course Details

Highlights for the MBA in Marketing Managemen program are provided in the table given below:

Particulars Values
Degree Type Post Graduate
Degree Name MBA in Marketing Management
Full-Name Master of Business Administration in Marketing Management
Degree Duration 2 years
Examination type Semester Based
Eligibility Criteria Bachelor’s degree in any discipline with a minimum of 50% aggregate marks
Entrance Exams CAT, CMAT, IIFT, XAT
Age No specific age limit
Average Fees INR 7 - 20 LPA
Admission Process Entrance Exams are followed by Group Discussions, Written Analysis Tests, and Personal Interviews.
Average Salary INR 5,00,000 - 20,00,000
Top recruiters NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, Wipro, IBM, Tata Consultancy Services, Cognizant Technology Solutions, Microsoft, Capgemini, Accenture, Ernst & Young (EY), etc.
Job Positions Market Manager, Media Planner, Business Developer, Brand Manager, Corporate Sales, Public Relations Manager, Sales Manager, Product Manager, Marketing Executive, Market Analyst, Public Relations Director, Product Manager, Marketing Strategist, and Digital Marketing Executive.

Why MBA in Marketing Management?

MBA in Marketing Management offers a multitude of reasons for aspiring candidates:

  1. Job Opportunities: Graduates with an MBA in Marketing Management find opportunities in MNCs, Media Houses, Event Management Firms, IT Firms, Advertising Agencies, Public Sector Organizations, and more.

  2. Job Roles: The course opens doors to various roles, such as Sales Manager, Public Relations Director, Market Analyst, Brand Manager, and other exciting positions.

  3. Placement with Top Companies: MBA Marketing graduates have various placement opportunities with renowned companies like Google, Microsoft, Deloitte, and other world-class organizations.

  4. Thriving in FMCG Sector: The MBA Marketing Management course equips individuals to excel in the Fast Moving Consumer Goods sector, offering attractive salaries, incentives, and perks.

  5. Utilizing Essential Tools: Graduates gain proficiency in essential tools like market research, pricing, advertising, and sales promotion, contributing to the day-to-day success of their respective organizations.

  6. Experience: The MBA Marketing Management program stands out for its emphasis on presentations, projects, and internships, providing valuable practical experience alongside theoretical knowledge, and preparing candidates for the workplace.

  7. Skill Development: Overall, an MBA in Marketing Management equips individuals with the essential skills needed to shine and succeed in their workplace.

MBA in Marketing Management Admission Process

The MBA in Marketing Management admission process has the following 4 Key Steps:

Step 1: Apply and Appear in MBA Marketing Entrance Exam

This is the first step as different institutes accept different entrance exam scores. Some of the most popular entrance tests for MBA in Marketing Management courses are CAT, XAT, NMAT by GMAC, IIFT, SNAP, MAH MBA CET, CMAT

Step 2: Apply to B-School offering MBA in Marketing

Apart from appearing in the MBA entrance exam, you need to apply to the respective B-school offering MBA in Marketing Management by paying the requisite application fee and entrance exam registration number.

Step 3: Participate in the Selection Process

When you are shortlisted, you should participate in the final selection round which will consist of a Personal Interview, GD/WAT/Extempore, or other components.

Step 4: Accept the Admission Offer and Pay the Fees

After getting an admission offer for the MBA Marketing Management course, you should accept it by paying the admission fees.

MBA in Marketing Management Fee Structure

The fee structure for MBA in Marketing Management differs from college/university. While government or public universities offer the course at a much more affordable price, private universities charge a quite higher tuition fee. The average MBA in marketing management fees ranges from Rs. 3 lac to Rs. 10 lac.

Types of MBA in Marketing Management Courses

This course is for students who want to learn all there is to know about marketing from the ground up. Full-time MBA Marketing Management, part-time MBA Marketing Management, Online MBA Marketing Management, and distance MBA Marketing Management are the 4 types of this program. The following is information on the various forms of MBA Marketing Management:

1. Online MBA Marketing Management

Online MBA in Marketing Management is a flexible and convenient option for professionals who wish to pursue higher education while continuing their careers. This program offers the same curriculum and opportunities as traditional on-campus MBA Marketing Management courses but allows students to study remotely, making it accessible to a broader audience.

2. Part-Time MBA Marketing Management

Students can complete the part-time MBA Marketing Management program in three years and at their own pace. This program is meant for the aspirants who want to continue working for their organizations and pursue the MBA Marketing course side by side. Several prestigious universities in India offer this program.

3. Distance MBA Marketing Management

In India, the UGC and DEB acknowledge distance MBA Marketing programs. For government or private sector positions, they are treated the same as a standard MBA. The duration varies from 1-2 years depending on the college and it is for students who can't take up full-time MBA Marketing Management courses.

MBA in Marketing Management Eligibility Criteria

The eligibility criteria for MBA Marketing Management may vary among colleges, but the common requirements are as follows:

  1. Graduation:Candidates should have completed a bachelor's degree in any stream with a minimum of 50% aggregate marks.

  2. Duration of Undergraduate Course:Some prestigious institutions may prefer candidates with an undergraduate course of at least 4 years duration.

  3. Masters Degree:In certain cases, candidates with a master's degree in science or commerce stream may also be eligible.

  4. Management Entrance Exams:Aspiring candidates must appear in relevant management entrance exams such as CAT (Common Aptitude Test), GMAT (Graduate Management Admission Test), GRE (Graduate Record Examinations), CMAT (Combined Management Admission Test), or similar examinations.

  5. Work Experience (for Executive MBA):For Executive MBA (EMBA) programs designed for professionals, work experience ranging from 3 to 5 years may be required, depending on the university or institution.

MBA in Marketing Management Skills Required

Required skills for the MBA Marketing Management program are provided in the table given below:

Mathematical Ability Good Communication Skills
Analytical and Leadership Skills Reasoning Skills
Problem-Solving Skills Entrepreneurial Skills
Critical Approach Communication Skills
Understand Customer Psychology Leadership Quality
Strategic Thinking Team Work
Ability to understand different ideas -

During the MBA Marketing Management course, B-schools develop all the skills in business development including brand management, Retail Management, Consumer and Sales Management, Marketing strategies, digital marketing, and product development among others. The key areas of learning to develop marketing skills are Market Research and Analysis; Sales techniques; Pricing Determination; Product Advertising; Product Designing; Presentation and above all Communication skills.

MBA in Marketing Management Entrance Exams

Here are some accepted entrance tests given below in the table:

CAT XAT
MAT CMAT
NMAT by GMAC SNAP
ATMA -

MBA in Marketing Management Selection Criteria

Colleges select applicants based on entrance exam results. The college produces a break list and students who have qualified for subsequent rounds such as interviews and group discussions. The selected students obtain the admit card and follow up on the other admission-related proceedings.

Top MBA Specializations

The MBA program aims to give students experience in a range of industries. It is typically divided into two sections, the first of which concentrates on specialization and the second of which concentrates on general management or business administration. Students often have the option of choosing between core and elective programs in their first and second years.

MBA in Information Technology MBA in Biotechnology Management
MBA in Communication Management MBA in Data Analytics
MBA in Agriculture & Food Business MBA in Business Analytics
MBA in Event Management MBA in Digital Marketing Management
MBA in Aviation Management MBA in Business Economics
MBA in Fashion Designing MBA in Disaster Management
MBA in Banking & Finance Management MBA in Communication and Media Management
MBA in Computer Application MBA in Entrepreneurship
MBA in Environmental Management MBA in Hospital Administration
MBA in Banking and Insurance MBA in Retail Management
MBA in Finance MBA in Hotel Management
MBA in International Business MBA in Hospitality Management
MBA in Finance & Accounting MBA in Human Resource Management
MBA in Laboratory Management MBA in Corporate Social Responsibility
MBA in Healthcare & Hospital Management MBA in Information Technology
MBA in Logistics and Supply Chain Management MBA in Disaster Management
MBA in Marketing Management MBA in Petroleum and Oil Gas Management
MBA in Pharmaceutical Management MBA in Project Management

MBA in Marketing Management Course Comparison

Both MBA Retail Management and MBA Marketing Management are postgraduate courses that are for a duration of two years. Both the courses are different specializations under management studies which have immense career opportunities post-graduation. Obviously one has to pass CAT/MAT/XAT/GMAT in order to seek admission in the course. Here are some key differences between the MBA Marketing Management and MBA Retail Management :

Parameters MBA Marketing Management MBA Retail Management
Course Aim Comprehensive coverage of marketing concepts Focus on retail processes and management
Course Duration 2 years 2 years
Course Overview Covers marketing from various perspectives Emphasizes retail processes and management
Subjects Covered Digital Marketing, Social Media Marketing, Marketing Management, Product and Brand Management Stock Management, Customer Management, Financial Management, Retail Marketing, Retail Sales Customer Service, etc.
Average Annual Fees INR 3,00,000 - 10,00,000 INR 5,00,000 - 15,00,000
Eligibility Graduation with minimum 50% aggregate marks Graduation with minimum 50% aggregate marks
Admission Process Entrance Exams Entrance Exams
Job Profiles Marketing Manager, Marketing Executive, Public Relations Director, Product Manager, etc. Floor Manager, Retail Manager, Store Manager, Supply Chain Distributor, etc.
Average Annual Salary INR 5,00,000 - 20,00,000 INR 4,00,000 - 20,00,000
Major Recruiters IBM, Capgemini, Ashok Leyland, CTS, Tata Group of Industries, etc. ITC Retails, Spencers, Colleges & Universities, Retail Industries, etc.

Top MBA in Marketing Management Colleges

There are almost 2,273 colleges in India offering MBA in Marketing Management. Most colleges, universities, and business schools follow a high-class syllabus, real-time projects, and presentations for an effective outcome of the course.

MBA Marketing Management College Average Annual Fees 
Vinod Gupta School of Management, IIT Kharagpur INR 5,00,000
Indian Institute of Management INR 7,50,000
Department of Management Studies - IIT Roorkee INR 4,10,000
Department of Management Studies, IIT Madras INR 4,00,000
Indian Institute of Management INR 5,50,000
Indian Institute of Management INR 4,20,000
SP Jain Institute of Management and Research INR 18,65,000
Great Lakes Institute of Management INR 16,00,000
National Institute of Technology INR 1,30,000
Institute of Management Technology INR 1,00,000
Xavier Institute of Social Service INR 1,00,000
N. L. Dalmia Institute Of Management Studies & Research INR 10,00,000
NIILM INR 10,00,000
KSOM INR 13,00,000
MIT School Of Business INR 10,00,000
Jamnalal Bajaj Institute of Management Studies INR 10,00,000
IIM INR 15,00,000
SIBM INR 10,00,000

These colleges are known for their excellent academic curriculum, experienced faculty, industry exposure, and impressive placement records. Pursuing MBA in Marketing Management from any of these reputed institutions can provide a strong foundation for a successful career in the field of marketing and business management.

MBA in Marketing Management Colleges Comparison

The top IIT, IIM, and NIT offering MBA Marketing Management have been compared on the basis of fees, placements, rankings, etc.

Parameters Indian Institute of Management, Indore National Institute of Technology, Trichy Vinod Gupta School of Management, IIT Kharagpur
Overview IIM Indore is one of the old IIMs and was established in 1996. It offers a full-time PGP course in Management. It is one of the top 10 management institutions in India. It is one of the best NITs in India providing UG, PG, and Ph.D. across various streams including Engineering, Humanities, and Management. Vinod Gupta School of Management is the management school of IIT Kharagpur. It is one of the oldest B-schools within the IIT system. It is one of the top ten management colleges in India.
Location Indore Tiruchirappalli Kharagpur
Admission Process CAT followed by WAT and PI rounds CMAT followed by Personal Interview CMAT followed by Personal Interview
Average Annual Fees INR 7,50,000 INR 1,30,000 INR 5,00,000
Major Recruiters Abbott, Flipkart, Accenture, Network18, Novartis, etc. Mindtree, Air India, Genpact, Cognizant, etc. Accenture, Deloitte, Amazon, Vedanta, Ford, Mahindra, etc.
Average Annual Salary INR 30,00,000 INR 6,50,000 INR 17,50,000

MBA Marketing Management Jobs and Placement

MBA graduates in Marketing Management have a wide array of job opportunities and promising placements in various sectors. Here are some of the key aspects of jobs and placements for MBA Marketing Management graduates:

1. Diverse Job Roles: Graduates can secure positions in a range of industries, including MNCs, Media Houses, Event Management Firms, IT Firms, Advertising Agencies, Public Sector Organizations, and more.

2. Job Titles: MBA Marketing Management graduates are offered job roles such as Sales Manager, Public Relations Director, Market Analyst, Brand Manager, Digital Marketing Manager, Product Manager, and more.

3. Placement Opportunities: Reputed companies like Google, Microsoft, Deloitte, and others offer immense placement opportunities to MBA Marketing Management graduates due to their expertise in driving marketing strategies and promoting brands.

4. FMCG Sector: The Fast Moving Consumer Goods (FMCG) sector also presents excellent opportunities for these graduates, providing competitive salaries, incentives, and attractive perks.

5. Utilizing Marketing Tools: Graduates can leverage market research, pricing strategies, advertising, and sales promotion techniques to ensure the continuous success of the organizations they work for.

6. Practical Experience: MBA Marketing Management programs often include presentations, projects, and internships, allowing students to gain hands-on practical experience alongside theoretical knowledge. This prepares them to tackle real-world challenges in their workplace effectively.

Overall, an MBA in Marketing Management equips graduates with the necessary skills and knowledge to excel in their careers and make significant contributions to the marketing domain.

MBA Marketing Management Top Recruiters

The following multinational companies are the top recruiters of MBA Marketing Management professionals:

HUL Fermenta Biotech
Rivigo Tata Global Beverages
Enhance Group Field Fresh Foods
Bata GE CLP
Tata Motors Swiggy
Tata Steel Flipkart
Infoedge Value Labs
Amazon Deloitte
Morgan Stanley Yes Bank
J P Morgan ICICI
Barclays McKinsey
ITC Britannia
GILAC Bajaj Auto
Marico Maruti Suzuki
ABFRL Royal Enfield
OYO Google
Games 24*7 Hexaware
L&T Apple
Godrej Bain & Company
Axis Bank Raymond’s
Goldman Sachs Boston Consulting
MBA Marketing Average Salary in India

MBA Marketing Management Salary in India is consistently rising. MBA in Marketing Management is one of the highest-paying MBA domains with an average salary of Rs. 5 LPA to Rs. 25 LPA depending upon the MBA college ranking. The MBA Marketing Management Average salary offered for some of the different Jobs and roles is shared below:

Job Role & Profile Average Salary(INR)
Product Marketing Manager 12,01,775
Marketing Manager 6,80,430
Brand Manager 8,86,009
Manager, Corporate Marketing 9,25,000
Business Development Manager 6,04,549
Digital Marketing Manager 5,56,044
Channel Marketing Manager 9,00,000
Content Marketing Manager 6,87,931
Account Manager 5,86,000
Media Planner 4,09,756
Sales Manager 5,00,000
Market Research Analyst 3,40,000
Account Supervisor 3,00,000
Advertising Manager 4,92,545

MBA in Marketing Management Career & Scope

MBA in Marketing Management has a wide scope for jobs and careers, and its scope is growing consistently. All national and international, small, or big business organizations need professional marketing management teams who could bring new ideas and improve the popularity of their products and services. With deep and wide learning that helps students to become successful Marketing managers, MBA in Marketing Managementscope is rising by the day.

After completing your MBA in Marketing Management, career opportunities open up in product areas management, industrial marketing management, advertising, sales management, marketing research, retailing, and consulting among others. If you have done MBA in Marketing Management from a top MBA college, not only you will get high-paying marketing jobs, but also the roles offered to the MBA Marketing students can fetch a salary as high as Rs. 10 to 30 lakhs per year depending on the marketing management role offered. Even after earning a Marketing MBA from Tier2 B school, the average salary for the jobs offered in marketing management remains quite high at Rs.5 to 7 lakh per year.

Scope of MBA Marketing Management
  1. There are immense job opportunities with the most satisfying salaries post-graduation of MBA Marketing Management, some of which are mentioned above.

  2. One can even own his/her business in the future as the course teaches both marketing and management which are the most essential parts of a business.

  3. If the students are interested in higher studies, they can pursue a Ph.D. in Marketing.

  4. After completing a Ph.D. Management, the candidates will be able to join as faculty members in various management colleges.

  5. The students can also pursue various certification courses like Certificate in Digital Marketing, etc which will help them upgrade to higher positions.

Scope of MBA Marketing Management for Higher Education

After completing an MBA, the aspirant can pursue various specialization courses to strengthen their CV and increase his corporate world credibility. Some of the renowned courses are listed below:

CFA CISA
FRM CRMA
CPIM Second MBA from an international business school
Skills that make you the best Manager in Marketing

The marketing sector has had its share of ups and downs in recent times. But it is growing with each passing day. The individuals working in this sector, or those who wish to work in this sector, are expected to have some skill sets. Individuals develop these skills over time. Different job roles come with other skills, which are essential for the aspirants to create while studying or working in this sector.

Some of the essential skills are listed below:

Interpersonal Skills Strategic Thinking
Communication Skills Leadership Skills
Entrepreneurial Skills Negotiating Skills
Time Management Analytical Thinking
Great Writer Conversationalist
Great Storyteller People Skills
Work Ethic -
Scope after MBA Marketing Management

There is a wide range of job opportunities available for postgraduate students who have completed their MBA in Marketing Management. They can work as Sales Managers, Digital Marketing managers, Digital Marketing executives, and Marketing Managers and a number of other job profiles are available for these individuals. There are work opportunities for these candidates in almost all sectors as technology is evolving and marketing is becoming a crucial part of it. Not solely nationally but they can get amazing opportunities even internationally.

Career Options After MBA Marketing Management

1. Sales Manager

A Sales Manager is the one who leads the Sales team. He/she is responsible for creating sales plans, analyzing the sales, training, and mentoring the sales team to work and achieve the monthly targets.

2. Digital Marketing Executive

A digital marketing executive is responsible for forming new online marketing campaigns and supplying content for the same. Their role is to look for online marketing strategies and execute the same for their online platforms and business websites.

3. Marketing Analyst

As a marketing analyst, one is required to track advertising costs, analyze customer behavior, conduct research about the prevailing market trends and conditions, and must act with an objective to extract the most for the business.

4. Brand Manager

Brand managers are responsible for creating the best brand image. They conduct research to bring changes and implement new brand strategies in order to change the brand image.

FAQs Related to MBA in Marketing Management

 1 . What are the MBA Marketing Management Fees in good B-school?

Ans: MBA in Marketing Management Fees in top MBA colleges for a 2-year full-time program is in the range of Rs.8 lakhs to 24 lakhs.

2 . Should I opt MBA in Marketing Management or MBA in Finance?

Ans: It more depends upon your liking. If have good communication skills, can make an impact, and are passionate and clear about making a career in Marketing, you can opt for MBA in Marketing Management. But if you like finances more, it will be better to think again.

3 . Which are the top entrance exams for MBA in Sales & Marketing?

Ans: The top entrance exams for MBA in Sales & Marketing are CAT, XAT, SNAP, NMAT, MAT, CMAT, MICAT, and GMAT.

4 . Does MBA in Marketing management has a good scope?

Ans: A Marketing Management MBA has a broad range of employment opportunities and can lead to managerial and executive roles in prestigious businesses throughout the world. Candidates can pursue careers as Brand Managers, Product Managers, Heads of Digital Marketing, Sales Managers, etc. after successfully completing an MBA in Marketing Management.

5 . Is MBA Marketing Management costly?

Ans. The answer lies in the institution you prefer to study. The annual fees for the course vary from 30,000 to 12,00,000 INR depending on the quality of the institutions.

6 . Which are the top colleges for MBA in Sales & Marketing in India?

Ans: Top colleges in India for MBA in Sales & Marketing include- S P Jain Institute of Management and Research SPJIMR , Mumbai, School Of Management, KIIT University, Institute of Management Technology IMT , Ghaziabad, MIT School Of Business MIT-SOB , Pune, Xavier Institute of Social Service, Ranchi, Jamnalal Bajaj Institute of Management Studies JBIMS , Mumbai, N Dalmia Institute Of Management Studies & Research, Mumbai, KJ Somaiya Institute Of Management Studies & Research, Mumbai, NIILM Centre for Management Studies, Delhi and Balaji Institute Of Modern Management, Pune.

7 . What is the admission process for MBA in Marketing Management?

Ans: One must have scored the required marks in the particular entrance exam as suggested by the university/institution. Once the marks are to the expectation, one will be called for a Personal Interview. Some universities also conduct Group Discussions or WAT before Personal Interviews.

8 . What is the highest MBA Marketing Management salary?

Ans: The highest salary in MBA Marketing Management is around INR 40 LPA.

9 . What is the average salary for an MBA in Marketing Management fresher?

Ans: It all depends upon the sector you enter and the job role you undertake. The most common average annual salary post-graduation for an MBA in Marketing Management is 8,00,000.

10 . What are the Eligibility Criteria for an MBA in Marketing Management?

Ans: To pursue a postgraduate degree in MBA, one must have a bachelor’s degree in any subject from a recognized university with an aggregate of 50% marks.

11 . What is the minimum CAT score to get admission to IIM?

Ans: It depends on which IIM you choose to study and the student’s profile. However, most IIMs expect 85-90 percentile while there is some relaxation for SC/ST candidates.

12 . Is it advisable to pursue MBA immediately after graduation or we can pursue it after gaining some work experience?

Ans: The choice depends upon your needs and your aim. However, it is advisable to gain some experience in work and then one could opt for MBA to have a better understanding of the job scenario. Most foreign universities demand a minimum of 3 to 5 job experiences as eligibility to seek admission into the course.

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