3 Years
Under Graduate
Journalism and Mass Communication
The Bachelor of Mass Media (BMM) program is a dynamic and comprehensive curriculum that immerses students in the world of media and communication. This syllabus is carefully crafted to provide a holistic understanding of various media platforms, including print, digital, broadcast, and advertising. Throughout the program, students will explore key aspects of media production, journalism, advertising, and public relations. With a strong emphasis on practical skills, critical thinking, and emerging media trends, BMM graduates are well-prepared for exciting careers in media, journalism, advertising, and communication. This syllabus serves as a roadmap for their educational journey, encompassing a wide range of subjects and hands-on experiences that shape future media professionals.
1st Year OR 1st and 2nd Semester Syllabus of Bachelor of Mass Media (BMM)
| S.No | Subjects |
| 1 | Fundamentals of Mass Communication |
| 2 | Introduction to Computers |
| 3 | Introduction to Psychology |
| 4 | Principles of Management |
| 5 | Political Concepts and Indian Political Systems |
| 6 | Principles of Marketing |
| 7 | Introduction to Advertising |
| 8 | Introduction to Journalism |
| 9 | Introduction to Literature in English |
2nd Year OR 3rd and 4th Semester Syllabus of Bachelor of Mass Media (BMM)
| S.No | Subjects |
| 1 | Introduction to Public Relations |
| 2 | Introduction to Media Studies |
| 3 | Introduction to Culture Studies |
| 4 | Introduction to Creative Writing |
| 5 | Mass Media Research |
| 6 | Understanding Cinema |
| 7 | Radio and Television / Modern aids |
| 8 | Advance Computers |
| 9 | Print Production and Photography |
| 10 | Financial Management for Media |
3rd Year OR 5th and 6th Semester Syllabus of Bachelor of Mass Media (BMM)
| S.No | Subjects |
| 1 | Advertising in Contemporary Society |
| 2 | Copywriting |
| 3 | Advertising Design |
| 4 | Consumer Behavior |
| 5 | Media Planning and Buying |
| 6 | Press Laws & Ethics |
| 7 | Feature and Opinion |
| 8 | News Media Management |
| 9 | Indian Regional Journalism |
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