MBA in Advertising and Branding Course at Somaiya Vidyavihar University, Mumbai

About Course

The MBA in Advertising and Branding sector in India is constantly expanding. Management studies in the areas of branding and communication are in great demand due to the growing importance of consumption. primarily because "Product, Marketing, sales, and Growth" are now seen as essential components of brand management.

A further increase in market value of 16.8% is anticipated. If they want to pursue a career in brand management, MBA candidates must choose this new specialisation. Few B-schools in India offer this programme because it is a specialised MBA specialisation. You may learn everything there is to know about an MBA in Advertising and Branding in this article.

Candidates' professional options in the MBA in Advertising and Branding are expanded as a result of the teaching of communication, marketing, and advertising tactics. They develop the skills necessary to succeed in a variety of industry verticals, rather than just one particular one.

Consumer goods businesses are starting up at an exponential rate, and the industry is expected to continue expanding in both size and diversity in the coming years. Companies work hard to hold onto their place in the competitive marketplace. To reiterate, experts with extensive knowledge of branding, marketing, and communications will be more likely to get both domestic and foreign exposure in the sector.

Graduates of MBA in Advertising and Branding are prepared to fill necessary positions and perform necessary tasks linked to brand marketing communication. It is their duty to promote brand awareness and conduct marketing operations for brands. They actively participate in both the creation and management of marketing and advertising plans.

Course Highlights

Check all the important details about the MBA in Advertising and Branding from the table given below:

Particular	Value
Course Name	MBA in Advertising and Branding
Course Level	Postgraduate
Course Duration	2 Years
Eligibility Criteria	Graduation in any discipline with a minimum of 55%
Entrance Exams	CAT, XAT,GMAT, SNAP, NMAT, CMAT
Admission process	Entrance Exam + Group Discussion + Personal Interview (GD-PI)
Examination Type	Semester based
Age	No age limit
Average Annual Fees	INR 5,00,000-15,00,000
Average Annual Salary	INR 3,0`0,000-14,80,000
Top recruiters	Infosys, Deloitte, Cognizant, , Wipro, TCS, Bain & Company , Facebook etc.
Job Profiles	Marketing Manager, Branding Manager, Sales Manager, Market Sales Analyst

Why study MBA in Advertising and Branding?

Following are a few justifications for taking MBA in Advertising and Branding courses:

(i). Advertising management is a particularly difficult profession in the modern marketing environment.

(ii). This postgraduate degree programme, which lasts two years, provides in-depth knowledge and awareness of the numerous facets of the advertising industry as well as practical knowledge of how to use marketable advertising strategies.

(iii). The chance to pursue higher education overseas is available to students with MBAs in advertising management. Successful postgraduates are qualified to pursue chances for high-paying employment after completing this course.

(iv). They have a variety of career options, including marketing executive, account manager, corporate manager, business development manager, trials executive, public relations officer, systems manager, etc.

(v). The tourism sector, brand and marketing, industrial houses, public works, MNCs, business consultancies, educational institutions, etc. are all places where they can readily find work. These specialists can easily earn substantial pay packages averaging between INR 3,00,000 and INR 14,80,000 annually.

(vi). Among the top employers are FedEx Express, Times of India, Snapdeal, Nestle, MAERSK, Shoppers Shop, and others.

Admission Process

Admission to the MBA Advertising Management curriculum is based on performance on the entrance exam and is followed by counselling lead by the appropriate college administration. There aren't many universities that additionally accept students depending on their academic standing at the graduation level.

Types of MBA in Advertising and Branding

The MBA in Advertising and Branding offers full-time and part-time, alternatives for candidate follow-up. The following publications are listed below.

(1). Online: The postgraduate course in MBA in Advertising and Branding is available online for students who cannot attend regular courses. Online courses are a great opportunity for students.

(2). Full-Time: The postgraduate course in MBA in Advertising and Branding lasts two years and has the advantage of allowing students to accelerate the learning process and significantly improve their skills.

(3). Part-time: The postgraduate program is designed for professionals who are currently employed and cannot take time off for full-time study. A part-time postgraduate course in MBA in Advertising and Branding is a great advantage.

Eligibility Criteria

The eligibility criteria for an MBA in Advertising and Branding are simply as follows:

1. The candidate must have a degree in any field.

2. The bachelor’s degree in any field of study or its equivalent from a recognised institution with a minimum cumulative score of 50%.

3. The last year students still awaiting results may also apply.

Admission process

Admission to the MBA in Advertising and Branding is based on both the entrance exam and the achievements made. Below is the recruitment process for this:

(I). Filling out the application form: Visit the websites of the interested universities/institutes and fill out the application form, but first read the instructions on how to fill out the form correctly.

(ii). Required Documents: A form is required to fill in various documents such as Aadhaar Card, Pan Card, Photo, Timecard, etc. Double check before final submission: Before final submission of the application form, make sure there are no errors in it.

(iii) Make Payment: After completing the registration form, you will need to make an online payment.

(iv) Print Receipt: After payment, the applicant must print the last page of the receipt for future reference. Students have the option of being admitted directly to the course by completing the recruitment brochure and completing the offline recruitment form.

students also have the opportunity to go directly to the university and fill out an admission booklet. Students can also pay tuition fees offline.

Accepted Entrance Exam

Below is the list of some of the entrance exams for the MBA in Advertising and Branding:

NMAT	IIFT	CAT
ATMA	IBSAT	MAT
XAT	CMAT	SNAP
TISSNET	MAH CET	TANCET

Skills Required

An MBA in Advertising and Branding is a program designed to enhance your skills and knowledge in the areas of Advertising and Branding. Here are some common skills and competencies that are typically beneficial for pursuing an MBA in Advertising and Branding:

Business Management	Leadership	Work under Pressure
Observation skills	Communication skills	Problem-solving
Analytical and Critical thinking skills	Time management	Decision-making skills
Interest in Business and Management	Skills in Analysis	Operations Management

Fee Structure

The fee Structure For the MBA in Advertising and Branding is listed below:

Name of College	Average Annual Fee(INR)
IIM Ahmedabad	INR 12,00,000
MP Birla Institute of Management, Bangalore	INR 5,00,000
IIM Bangalore	INR 24,00,000
IIM Lucknow	INR 12,00,000
IIM Indore	INR 16,00,000
Indian Institute of Science and Management, Ranchi	INR 3,30,000
Indian Institute of Social Welfare and Business Management, Kolkata	INR 2,50,000
MISB, Bocconi-Mumbai	INR 18,60,000
FAD International, Mumbai	NA
IIM Calcutta	INR 23,00,00
SP Jain Institute of Management and Research, Mumbai	INR 20,00,000

Selection Criteria

The selection process for this course is that students must complete a degree with 50% and also clear the entrance test. Some colleges conduct interviews for this course. After this process, students who have been selected will get an email from that university.

Course Comparison

MBA in Advertising and Branding vs MBA in Marketing Management

Parameter	MBA in Advertising and Branding	MBA in Marketing Management
Course Name	MBA in Marketing Management	MBA in Marketing Management
Course Overview	The MBA in Advertising and Branding sector in India is constantly expanding. Management studies in the areas of branding and communication are in great demand due to the growing importance of consumption.	A two-year postgraduate program called an MBA in marketing management focuses on helping students better comprehend concepts including customer relationship management, organizational communication, competitive dynamics, branding, and consumer behavior. Students have a wide variety of professional opportunities, and an MBA in marketing management has enormous potential.
Duration	2 years	2 years
Eligibility	Bachelor’s degree in any stream with 50% aggregate	Bachelor’s degree in any stream with 50% aggregate
Entrance Exams	CAT, XAT, MAT, CMAT, GMAT, IIFT, etc.	· CAT, XAT, MAT, CMAT, GMAT, IIFT, etc.
Average Annual Fees	INR 5,00,000-15,00,000	INR 3,00,000-10,00,000
Top Colleges	IIM Ahmedabad, Indian Institute of Management Lucknow, etc.	Birla Institute, IIM Ahmedabad, Indian Institute of Management , etc.

Top Colleges

Here are some of top colleges in MBA in Advertising and Branding along with the fee structure and location are listed below:

Name of College	Average Annual Fee(INR)	Location
IIM Ahmedabad	INR 12,00,000	Ahmedabad
MP Birla Institute of Management	INR 5,00,000	Bangalore
IIM Bangalore	INR 24,00,000	Bangalore
IIM Lucknow	INR 12,00,000	Lucknow
IIM Indore	INR 16,00,000	Indore
Indian Institute of Science and Management	INR 3,30,000	Ranchi
Indian Institute of Social Welfare and Business Management	INR 2,50,000	Kolkata
MISB, Bocconi-Mumbai	INR 18,60,000	Mumbai
FAD International, Mumbai	NA	Mumbai
IIM Calcutta	INR 23,00,00	Calcutta
SP Jain Institute of Management and Research	INR 20,00,000	Mumbai

Top MBA in Advertising and Branding Government & Private Colleges

The following is a list of government & private colleges that offer an MBA in Advertising and Branding:

Type of College	Name of College
Government	NIRD
	IIM Lucknow
	Faculty of Management Studies
	IIM Bangalore
	IIFT
Private	Jaipuria Institute of Management
	Xavier Institute of Management
	MP Birla Institute of Management, Bangalore
	Christ University
	SP Jain Institute of Management and Research, Mumbai

Job & Placements

A range of duties fall under the professionals with MBA in Advertising and Branding. Here are, some ideas of what a professionals do:

Job Profile

Job Profile	Job Description
Brand Manager	A brand manager differentiating a specific brand from the competing products on the market by creating its identity. Additionally, the brand manager would be responsible for increasing sales of a particular product. He must have the ability to research market trends and select an advertising and marketing plan in order to increase the sale of the items.
Research Manager or Analyst	The research manager or analyst compiling data, performing data analysis, and looking into market trends. They provide data on consumer preferences and market trends, and the company uses that data to inform its market strategy decisions.
Account Manager or Executive (Advertising)	Account Manager or Executive (Advertising): Successful marketing is necessary to promote a product in the marketplace. The Account Manager acts as the brand manager's point of contact with the advertising agency. He selects the advertising budget and instructs the creative agency on the necessity for the business to build a brand in the marketplace
Business Development Manager	This individual is in charge of the financial and market expansion of a company. He develops long-term organizational goals, nurtures significant client connections, negotiates business deals, and maintains a close eye on market developments.
Marketing analytics	Marketing analytics assembles data from all active marketing channels to produce the marketing evaluation. This helps the company develop its next marketing strategy.

Top Recruiters

Listed here some of the top recruiters which hire are MBA in Advertising and Branding as under:

Infosys	JP Morgan, Wipro	Accenture
ICIC Bank	TCS	Thomas Cook
Deloitte	Information Technology	EY
Cognizant	Microsoft	AT Kearney

Average Salary

Graduates may make a variety of salaries depending on the positions they hold. In addition to experience, location, and the industry they work in, there are a number of other variables that could affect an MBA in Advertising and Branding salary in India. Additionally, individuals may rise to better occupations and earn larger income slabs as they gain more experience and practical exposure.

Job Role	Average Annual Fee(INR)
Brand Manager	7,50,000
Research Manager or Analyst	8,00,000
Account Manager	9,00,000
Business Development Manager	6,00,000
Marketing analytics	5,50,000

Career/Scope

One of the most well-liked specialisations for post-graduate study is the MBA in Advertising and Branding Executive. The course lasts two years on average and instructs you in both technical and soft skills. The relationships you build while in business school are considered to endure a lifetime and will be crucial to your professional success. A marketing MBA offers a number of advantages, including the chance for job progression, the potential for higher wages, knowledge expansion, and a path towards skill improvement.

Career options after MBA in Advertising and Branding Executive

If you decide to pursue an MBA in Advertising and Branding Executive, you have many job opportunities in business-related fields that are related to marketing. Brand marketing, sales, various marketing channels, product management, leadership management, market research, and consumer behaviour are just a few of the many professional paths you can take.

Let's examine the many career options available to you after earning your MBA in marketing, as well as your duties and obligations in each of the listed employment titles:

1. Business Development Manager

2. Sales Manager

3. Brand Manager

4. Manager of social media

5. Digital marketing

6. Email marketing

7. SEO

8. Research Manager or Analyst

9. Marketing analytics

Scope for Higher Education

MBA in Advertising and Branding is vast, which gives candidates a chance to pursue higher studies after obtaining the degree. The following are some of the best higher education programs in the given area:

(i).MPhil.
(ii). PhDs.

Skills that make you the MBA in Advertising and Branding Executive

If a candidate wants to work in the brand management industry, they must have the following skills:

1.Outstanding Marketing Abilities.

2.Strong Presentation Abilities.

3.Features of Leadership.

4. Multi-tasker.

5. Systematic pressure management.

6. Abilities to Communicate.

7. Flexible and patient mindset.

8.Possess these qualities.

FAQs

(1). What is an MBA in Advertising and Branding degree?

Ans: The MBA in Advertising and Branding sector in India is constantly expanding. Management studies in the areas of branding and communication are in great demand due to the growing importance of consumption. primarily because "Product, Marketing, sales, and Growth" are now seen as essential components of brand management.

(2). What are the eligibility criteria for pursuing an MBA in Advertising and Branding Executive degree?

Ans. The eligibility standard for MBA in Advertising and Branding is that applicants with degree in any field of study or its equivalent from a recognised institution with a minimum cumulative score of 50%.

(3). What career opportunities are available after completing an MBA in Advertising and Branding Executive degree?

Ans: MBA with an MBA in Advertising and Branding can pursue various career paths. They may work as Marketing Manager, Branding Manager, Sales Manager, Market Sales Analyst.

(4). How long does it take to complete an MBA in Advertising and Branding Executive degree?

Ans. The duration of an MBA in Advertising and Branding Executive it takes two years of full-time study to complete the post-graduation program.

(5). What is the admission process for MBA in Advertising and Branding Executive?
Ans. The admission process for MBA in Advertising and Branding Executive is both merit-based and entrance based.

(6). What are the top MBA entrance examinations?
Ans. CAT, XAT, and SNAP are some of the top MBA entrance examinations for an MBA in Advertising and Branding Executive.

(7). What are some of the best colleges for this course program?
Ans. The best Colleges for this program are IIM Ahmedabad, Indian Institute of Management Lucknow, etc.

(8). What are some of the most popular job profiles for an MBA in Advertising and Branding Executive?
Ans. Marketing Manager, Branding Manager, Sales Manager, Market Sales Analyst are some of the most popular job profiles for MBA in Advertising and Branding Executive.

(9). What are some of the top recruiting companies for an MBA in Advertising and Branding Executive?

Ans. Infosys, Deloitte, Cognizant, Wipro, TCS, Bain & Company , Facebook etc. Are some of the top recruiters of MBA in Advertising and Branding.