MBA (Digital Marketing) Course at Somaiya Vidyavihar University, Mumbai Syllabus & Subjects Semester Wise

Explore the curriculum for the MBA program in Digital Marketing. From SEO strategies to social media marketing, delve into the subjects that will equip you with essential skills for a career in the digital marketing landscape.

MBA in Digital Marketing Syllabus

MBA in Digital Marketing is designed to equip students with the knowledge and skills needed to thrive in the ever-evolving digital landscape. The syllabus typically includes a range of topics to provide a well-rounded understanding of digital marketing strategies and techniques.

Students can expect to study subjects such as Digital Marketing Fundamentals, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing, Online Advertising, Web Analytics, and E-commerce Strategies.

Syllabus of MBA (Digital Marketing)

Year 1

S.No	Subjects
1	Business Research Management
2	MS Excel
3	Marketing Basics
4	Marketing Management
5	Decisions Science
6	Accounting for Business Decisions
7	Organizational Behaviour
8	Enterprise Analysis
9	Operations Management
10	Human Resource Management

Year 2

S.No	Subjects
1	Digital Marketing
2	Mobile Marketing
3	Digital Branding
4	Email Marketing
5	Strategic Management
6	E-Commerce
7	Social Media Marketing
8	Web Analytics
9	Content Marketing
10	Search Engine Marketing