Students also engage in practical projects, internships, and workshops to gain hands-on experience. The curriculum aims to develop skills in content creation, strategic communication, media planning, and critical thinking
Syllabus: B.A. Hons. Advertising & Communication
The syllabus for a Bachelor of Arts Honours (BA Hons.) in Advertising and Mass typically covers a wide range of subjects essential for a career in media and communication. It includes courses in advertising principles, media studies, public relations, journalism, digital marketing, communication theory, graphics and design, and market research. Students also engage in practical projects, internships, and workshops to gain hands-on experience. The curriculum aims to develop skills in content creation, strategic communication, media planning, and critical thinking. Additionally, courses often focus on emerging trends in digital media and technology to prepare graduates for the evolving landscape of advertising and mass communication.
S.no | Subjects |
1 | Communication,
Media and
Society
|
2 | Introduction to
Journalism
|
3 | Advertisement
and Media |
4 | Communication
Research |
5 | Print Media
Production |
6 | Social Media
|
7 | Environmental
Science
|
2nd Year OR 3rd & 4th Semester Syllabus of Bachelor of Arts Honours (BA Hons.) Advertising & Mass
S.No | Subjects |
1 | Exploring
Hindi Cinema
|
2 | Graphic
Designing
&Visual
Images
|
3 | Television
Journalism |
4 | Theatre and
Communication
|
5 | Public
Service
Broadcasting
|
6 | Development
Communication
|
7 | Camera and
Editing for TV
|
8 | Communication
& Disaster
Management
|
9 | Media
Moments in
History
|
10 | Reporting and
Anchoring
|
3 Year OR 5th & 6th Semester Syllabus of Bachelor of Arts Honours (BA Hons.) Advertising & Mass
S.no | Subjects |
1 | Global Politics
and Media |
2 | Documentary |
3 | Radio
Production |
4 | Photography |
5 | Communication and the
Plastic Arts |
6 | Integrated
Marketing
Communication
|
7 | Fashion
Communication
|