MBA (Product Management) - Sunrise University (SRU)

Particulars	Value
Course Type	Degree
Course Level	Post Graduate
Degree Duration	2 Years
Examination Type	Semester based
Eligibility Criteria	Bachelor’s Degree in Any Discipline with 45-50% Aggregate Marks
Admission Process	Entrance Exam and Merit Based
Age	No age limit
Entrance Exam	CAT, XAT, SNA, GMAT
Average Fees	INR 2 - 15 LPA
Average Salary	INR 5 - 15 LPA
Job Profiles	Product Manager, Senior Technical Manager, Floor Shop Manager, Purchase Manager, Business Process Manager, Logistics Manager, Inventory Manager, etc.
Top Recruiters	TCS, Microsoft, Godrej, Reliance

Why study MBA in product management?

MBA in Product Management course is a very reflective and exciting stream of education. Students can gauge the intrinsic worth of an MBA in Product Management course because it offers more avenues of employment opportunities than any other stream. Thus, the MBA in Product Management job scope is forever widening and appealing.

Diversity in Job roles

There is a diverse range of job roles available for the graduates of this course. Since the specializations available to the students are very flexible, it enables the students to pursue a wide range of roles in their careers.

(2). Admission Process

Admission to the MBA in Product Management is possible through both entrance examination and merit-based selection. Many universities offer direct and examination-based admission to the MBA in Product Management course..

Candidates applying for the MBA in Product Management must have their results from the respective entrance examination boards required by the selected/chosen universities. Although the admissions process varies from college to college, here are the steps you generally need to take to gain admission.

Types of MBA in Product Management Courses

Aspirants can pursue the MBA in Product Management course in full-time, distance, or part-time mode. Below are the types of MBA in Product Management courses in detail:

(1). Distance Learning MBA in Product Management

Many universities and colleges in India offer distance learning MBA courses in product management. The course is designed keeping the Distance Education methodology in mind. This course is designed for students who cannot afford to attend on-campus or similar classes engaged in some form of work and cannot make time for a full-time course.

(2). Part-Time MBA in Product Management

The part-time MBA in Product Management course is designed for students who cannot attend regular classes. Part-time courses either entail weekend or night classes or online classes, depending on the type of course. The advantage of the part-time MBA in Product Management course is that students can pursue this course while simultaneously being engaged in employment, research, etc.

(3). Full-Time MBA in Product Management

The full-time MBA in Product Management program is typically for 2 years, during which students will be required to take in-person classes, hand in assignments, and take exams on campus. The advantage of a full-time MBA in Product Management course is that students will gain much more exposure, experience, and knowledge through direct interaction with their peers and professors.

Eligibility Criteria

To get admission into different institutes that offer the Postgraduate course in Product Management, candidates require certain eligibility criteria. Those are as follows:

(i). Applicants must be university graduates for admission to multiple institutions in this course. They must have a degree from any recognized board or university.
(ii). Candidates from Science, Arts, Commerce, Business Administration, or any other background are eligible to take admission to any institute offering this PG course. However, they may need to qualify for the entrance exam.
(iii). However, any student who has already completed their postgraduate studies in any discipline and is trying to opt for this course may also apply without any doubt.
(iv). According to most of the institutes that offer product management courses, they accept applicants with a minimum total of 50% during the UG course. However, students from the reserved category have no minimum marks criteria for their admission.
(v). There is no upper age limit for a candidate who is seeking admission to this course. However, he/she must be at least 20 years old or above to be eligible to get admission to those respective institutes.

Admission Process

The Admission Process to online Product Management courses is very simple and can be accessed easily. There are various Product Management courses available online as degree, certification, or Diploma courses. For admission to such courses candidates just need to register themselves on the course provider's website and enroll for their desired course by paying the fees (if required).

Accepted Entrance Exams

Entrance exams are a common and popular means for some colleges to have a screening to decide which student must be admitted to the course. Many well-known colleges across the country have made a name for themselves by conducting world-class research projects. These colleges often hold entrance exams because the demand to enter these colleges exceeds the number of places available. Listed below are some of the popular exams:

XAT	MAT	GMAT
EMAT	CMAT	CAT
NMAT by GMAC	PGCET	GMAT
SNAP

Skills Required

The skills required to pursue an MBA in a Product management program are the same as the skills required for any management course. Check the list below:

Dedication	Teamwork	Eye for detail
Leadership qualities	Goal-oriented	Research-oriented
Management skills	Strong mathematical skills	Good communication skills
Good grip to solve numerical skills	Analytical thinking	Patience
Flair for leadership	Problem-solving Skills	Computing skills are a big plus
Business acumen	Creative mindset	Persuasive skills
Ability to handle complex situations and keep calm

Fee Structure

The MBA in Product Management course fee is not fixed and depends on many factors. Some of the factors that influence MBA product management fees include location, faculty, demand, infrastructure, and facilities available to students. The average Product Management MBA course fee in India is around INR 2 to 10 LPA.

Name of College	Total Fee Structure (INR)
International Council for Management Studies	Rs. 1 LPA
Symbiosis Institute of Business Management	Rs. 10 LPA
Indian Institute of Management Training	Rs. 7 LPA
Indian Management Training and Research Institute	Rs. 8 LPA

Selection Process

The selection process for the courses under MBA in Product Management in India is usually the same irrespective of the specialization. Generally, once the application for the course is received, the colleges decide on the selection of the candidates based on the marks obtained by them in the entrance exams. In addition, the merit obtained by the candidates in the university courses also plays an important role.

(3). Course Comparison 

MBA in Product Management generally means and is aimed at students who are interested and inclined in the humanities and social sciences.

MBA in Product Management v/s PGD in Product Management

The following table shows the differences between MBA in Product Management and PGD in Product Management:

Parameters	MBA in Product Management	PGD in Product Management
Course Name	Master of business administration in Product Management	Post Graduate Diploma in Product Management
Stream	Commerce	Commerce
Course Duration	2 years	1-2 years
Eligibility Criteria	Graduation with 50% aggregate	Graduation with 50% aggregate
Entrance Exams	SNAP, CAT, MAT, GMAT, XAT	SNAP, CAT, MAT, GMAT, XAT
Top College	Indian Management Training and Research Institute, Indian Institute of Management Training, Symbiosis Institute of Business Management, International Council for Management Studies	Indian Management Training and Research Institute, Indian Institute of Management Training, Symbiosis Institute of Business Management, International Council for Management Studies
Course Fee	INR 2-10 LPA	INR 2-10 LPA

(4). Top Colleges

The table below lists some of the best universities that offer graduate-level product management courses:

Name of College	Average Annual Fees(INR)
Reva University, Karnataka	Rs. 1,00,000
Lovely Professional University, Jalandhar	Rs. 1,12,000
Christ University, Bangalore	Rs. 1,66,000
Narsee Monjee Institute of Management Studies, Hyderabad	Rs. 2,52,000
Shri Ram Murti Smarak International Business School, Uttar Pradesh	Rs. 25,550
ICFAI Business School, Hyderabad	Rs. 2,60,000
OP Jindal Global University, Haryana	Rs. 4,50,000
Narsee Monjee Institute of Management Studies, Mumbai	Rs. 3,02,000
Jindal Global Business School, Sonipat	Rs. 4,50,000
JK Business School, Gurgaon	Rs. 93,000
SIBM Pune	Rs. 10,00,000
Allana Institute of Management Sciences, Pune	Rs. 92,200
Ramjas College, Delhi	Rs. 25,000
St Stephens College, Delhi	Rs. 25,000
Indian Management Training and Research Institute	Rs. 8,00,000
Indian Institute of Management	Rs. 7,00,000
International Council for Management Studies	Rs. 1,00,000
Indian Institutes of Product Management	Rs. 2,00,000
Modern Institute of Management	Rs. 70,000
Small Industries Services Institute	Rs. 1,00,000

Top City-wise College

Check the table below for the top city-wise MBA in Product Management colleges in India:

Bangalore	Pune	Delhi
Christ University	Fergusson College	Lady Shri Ram College for Women
Vivekananda Degree College	MCASC	Miranda House
Jain University	St. Mira’s College for Girls	Hindu College
Kristu Jayanti College	MES Abasaheb Garware College	Hansraj College
Presidency College	Symbiosis College of Arts and Commerce	Ramjas College
Kolkata	Hyderabad	Chennai
Presidency College	Nizam College	Loyola College
St. Xavier’s College	AV College of Arts, Science, and Commerce	Presidency College
Adamas University	Osmania University College for Women	Madras Christian College
Lady Brabourne College	St. Ann’s College for Women	Women’s Christian College
Jadavpur University	St. Francis College for Women	Guru Nanak College

Top MBA in Product Management Government & Private Colleges

There are several top Government & private Colleges offering quality MBA in Product Management programs across the country. Check the table below for the top MBA in Product Management in government & private colleges in India:

Type of College	Name of College
Government	Lady Shri Ram College for Women
	Loyola College
	Miranda House
	Presidency College
	Hindu College
Private	St. Xavier’s College
	Christ University
	BML Munjal University)
	Madras Christian College
	Fergusson College

(5). Job & Placements

Graduates of this profession can find a wide range of job prospects in the commercial and public sectors after completing product management courses. High-profile positions include Brand Manager, Product Manager, Product Marketing Manager, and many others.

Some certified product Management courses provide placement prospects upon completion of the classes. Candidates may find job possibilities in manufacturing, finance, market research, software business, and advertising.

Job Profile

The table below depicts some of the most common job profiles that one may pursue after finishing Product Management courses, along with their tasks and responsibilities and typical salaries:

Job Profile	Average Annual Salary	Job Description
Marketing Professionals	INR 4-5 LPA	Marketing professionals discover the methods and approach businesses employ to gain customers and clients. They calculate the cost and budget based on the product's demand and supply.
Product Manager	INR 7-15 LPA	A Product Manager is in charge of a product's lifespan, from conception to conclusion. Also responsible for various product and customer service transactions and monitoring the specifics of all items daily.
Business Development Manager	INR 4-6 LPA	A Business Development Manager is in charge of discovering new business possibilities for the firm to increase profitability and create income. Also, finding and building appropriate ties with other clients and businesses.
Sales Manager	INR 5-11 LPA	Pricing, promotion, sales, marketing, strategy, market research, and other public relations operations are all the responsibility of a Sales Manager.
Marketing Managers	INR 4-10 LPA	Marketing Managers are in charge of overseeing and developing strategies for marketing items and increasing sales. They are also in charge of their industry's advertising initiatives.

Top Recruiters

As the Product Management course is strictly related to the product, its manufacturing, and other required steps, therefore product-based companies are used to recruit more candidates from this field. There are some big names in the world who use to recruit candidates from this field. Those companies are as follows:

Tata	IBM	Nestle	Capgemini
TCS	IDBI	Nokia	Castrol
Vedanta	McKinsey & Company, Inc.	Oracle India Pvt. Ltd	Cipla
Wenger and Watson	Mettl	Pfizer	Cisco
Reliance	Google	Abbott	Deloitte
Samsung	HCL	Amazon	E&Y
Siemens	HSBC	Boston Consulting Group	Flipkart

Employment Areas

After completion of this course in product management, a student can get several job opportunities. However, most of the jobs available in this field are in the private sector. A candidate can get the role of a product manager or other related post at the beginning. However, they get promoted according to their performances.

Here are the few sectors, where a candidate can get jobs are as follows:

E-commerce firms	Hospitality & Telecom	Automobiles
Engineering Goods	Iron-steel & Metal Industry	Manufacturing
Finance	IT and Energy Sectors etc.	Manufacturing Area
Food manufacturing firms	Advertising	Market research
Heavy Machinery Industry	Automobile firms	Personal care product firms
Home products manufacturers	Chemical and Fertilizer	Software industry

Salary of an MBA in Product Management Graduate

The MBA in Product Management salary for the graduates can differ according to the specialization that the aspirants decide to pursue. Other factors that can affect MBA in Product Management salary in India include experience, geography, and the industry they are working in.

Graduates can increase their salary by doing internships and work placements as it would add to their experiences. The average MBA in Product Management jobs salary for graduates is around INR 3 - 15 LPA. Some of the designated salary given below:

(i). Marketing Executive - Rs. 2,89,189-10,90,000
(ii). Marketing Director - Rs. 10,00,000-16,70,000
(iii). Brand Manager - Rs. 15,00,000-50,00,000

(6). Career/Scope

MBA In Product Management focuses on topics and chooses electives that are directly relevant to product management jobs. An MBA in product management can make a big difference for many of the juicy roles in the field. Candidate can become a better product manager in any industry from time to time as his experience is increased. To build your personality and get to know the business world in real life sense MBA in Product Management can be considered a comprehensive development course.

Various Jobs in Product Management:
(i). Product Manager
(ii). Senior Product Manager
(iii). Associate Product Manager
(iv). Global Product Manager

Career options after MBA in Product Management

There is absolutely no doubt that the Product Management course has a big prospect in this country. It is a field that is newer in the market, and comparatively fewer people are attached to this. As time flies, this will surely be developed, and people will get more attracted to it. Indeed, every organization in the world is always trying to bring its best product to the market. Thus, their approach, offerings, a marketing strategy will be different.

Since the product management field is huge and has the options for the students to shine. One requires certain skills and patience besides his/her theoretical knowledge. After completion, students might get positions of manager, assistant manager, specialist, quality analyst, and more product-related posts.

Brand Manager– New Product Initiatives	Assistant Manager/Manager - Product
Delivery Manager – Product	Group Product Manager
Manager – New Product Development	Product Marketing Manager
Product Development Manager

Scope of MBA in Product Management for Higher Education

Students can pursue many specializations under MBA in Product Management. There are also many higher study options available for graduate students after an MBA in Product Management degree, which can help them better understand the subject.

Additionally, getting more education can help students pursue research careers if they are interested. Listed below are some of the popular higher education options available for students:

(i). Ph.D.
(ii). M.Phil

Skills that make you the Best MBA in Product Management Graduate

There are many complex and soft skills that MBA in Product Management graduates need to possess to succeed in their careers. These are not necessarily skills that students can get in a classroom setting. Instead, these are skills that are learned through experience.

Therefore, students should always put in the effort to go out of their comfort zone and gain as much experience as possible. Some of these skills include:

(i). Quantitative Analysis Skills
(ii). Research Skills
(iii). Analytical Skills
(iv). The Ability to Work Under Pressure
(v). Interpersonal Skills

(7). FAQs

(1). Why do we need product management?
Ans. Product management courses are very useful as they focus on designing, organizing, developing, and marketing a product so that it matches the customer's demand which maximizes the sales and profit of an organization. Product Management directly impacts the production and profits of the company.

(2). What is the duration of the MBA in Product Management Course?
Ans. The duration of an MBA in Product Management is 2 years.

(3). How much salary does one get after an MBA in Product Management?
Ans. The average salary after MBA in Product Management ranges from INR 5-15 lakh.

(4). How much fee is required for an MBA in Product Management?
Ans. The fee charged can be anywhere between INR 2-15 lakh.

(5). What qualifications are needed for product management?
Ans. For Product Management courses one needs to complete their 10+2 or graduate with a minimum aggregate of 50% marks from a recognized University/ Board. Apart from academic qualifications, one should also possess certain skills.

(6). What are the key skills to effective product management?
Ans. Some of the skills for effective product management are listed below:
(i). Critical and Innovative Thinking
(ii). Leadership Skills
(iii). Good Communication skills
(iv). Marketing Skills
(v). Problem Solving
(vi). Time Management, etc

(7). Can we pursue any degree courses in the field of Product Management?
Ans. Yes, one can opt for the BBA, BBM, or MBA in Product Management offered at UG and PG levels. One can pursue degree courses if one fulfills the eligibility requirements for the course.

(8). What are the 3 major areas of product management?
Ans. Product Management courses are typically divided into three categories: strategic product management, technical product management, and Go-To-Market or Product Marketing.

(9). Is this field suitable for both boys and girls equally?
Ans. Apart from those office work, candidates who are working in this field need to work hard to get success. However, anyone either boys or girls who are physically fit enough and determined to do something in this field can go ahead. However, boys are more suitable for this post.

(10). What is the duration of work in the field of Product Management?
Ans. The time requirement while working for any particular organization will vary. On average, all employees need to work for 8-10 hours for any organization for which he/she is working. However, it may vary depending on job profile, location, other requirements, and many more. However, overtime work may be required for a certain period.

(11). What is the difference between Product Management and Project Management?
Ans. The major difference between Product Management and Project Management is that Product Management mainly focuses on external aspects of the product on the customer's side whereas Project Management focuses internally to complete the given project within the time and under budget.

(12). What are the job Profiles one can pursue after completing Product Management courses?
Ans. One can pursue several high-profile job roles depending on their skills, knowledge, and experience. Listed below are some of the job profiles in which one can work:
(i). Sales Manager
(ii). Product Marketing Manager
(iii). Business Development Manager
(iv). Product Brand Manager
(v). Business Head, etc.