3 Years
Under Graduate
Games and Multimedia
Moreover, students will be exposed to practical experiences, including real-world marketing projects, digital advertising campaigns, and the use of marketing tools and platforms. Graduates will be well-prepared for careers in various facets of digital marketing, such as digital advertising, social media management, content marketing, and search engine optimization (SEO).
This syllabus places a strong emphasis on staying current with industry trends, emerging technologies, and innovative marketing practices. Students will have the opportunity to explore the latest developments in digital marketing, ensuring that they are not only ready to meet the demands of today's digital marketplace but are also prepared to shape their future.
1 Year OR 1st & 2nd Semester Syllabus of Bachelor in Digital Marketing
| S.no | Subjects |
| 1 | Social Media: Contexts and Development |
| 2 | Foundations of Marketing and Communications |
| 3 | Digital Marketing Essentials |
| 4 | Digital and Mobile Marketing |
| 5 | Marketing Case Studies |
| 6 | Brand Identity |
2nd Year OR 3rd & 4th Semester Syllabus of Bachelor in Digital Marketing
| S.No | Subjects |
| 1 | Digital Marketing Analytics |
| 2 | Creative Innovation |
| 3 | Industry Lecture Series |
| 4 | Computers & Information Systems |
3 Year OR 5th & 6th Semester Syllabus of Bachelor in Digital Marketing
| S.no | Subjects |
| 1 | Digital Global Marketing |
| 2 | Data Mining for Marketeers |
| 3 | Digital Marketing Communications |
| 4 | Creative Leadership Lab |
| 5 | Data Mining for Marketeers |
| 7 | Practice |
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