3 Years
Under Graduate
Management
The BBA (Hons) syllabus at University School of Business University (USB), Chandigarh is designed to provide overall knowledge to the students with a strong foundation. BBA (Hons) faculty at University School of Business University (USB) specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Hons) at University School of Business University (USB), students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Hons) syllabus at University School of Business University (USB), Chandigarh maintains a balance between theoretical knowledge and practical knowledge.
BBA (Hons) first year students at University School of Business University (USB) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. University School of Business University (USB), Chandigarh also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Hons) syllabus at University School of Business University (USB), Chandigarh is also frequently updated to give industry relevant training and knowledge to students. University School of Business University (USB) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at University School of Business University (USB) enable BBA (Hons) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of BBA (Hons) progress, students learn advanced topics and complex concepts. The BBA (Hons) curriculum at University School of Business University (USB), Chandigarh mainly focuses on analytical and critical thinking. As the BBA (Hons) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Hons) at University School of Business University (USB) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
BBA (Hons) curriculum at University School of Business University (USB) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Hons) syllabus at University School of Business University (USB) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at University School of Business University (USB)
Note: Given below syllabus is based on the available web sources. Please verify with the University School of Business University (USB), Chandigarh for latest BBA (Hons) curriculum.
The Bachelor of Business Administration (BBA) Honors program is an esteemed undergraduate degree designed to cultivate a strong foundation in business, management, and leadership. This program is tailored to provide students with a comprehensive understanding of the principles and practices that drive the world of commerce and industry.
BBA (Hons) programs go beyond the standard BBA curriculum, offering students a more challenging and in-depth learning experience. Students engage in a rigorous academic journey that includes advanced coursework, practical training, and the development of critical thinking and problem-solving skills essential for leadership roles in the business world.
Here is the table of subjects and syllabus for the Bachelor of Business Administration (BBA) Honors program:
| Semester | Subject |
| Semester I | Environmental Studies |
| Financial Accounting | |
| Macro Economics for Managers | |
| English –I | |
| Principles of Management and Organization Behavior | |
| Economics - I | |
| Semester II | Business Regulatory Framework |
| Financial Accounting for Manager | |
| Economic Environment of Indian Business | |
| English –II | |
| Business Mathematics | |
| Statistics | |
| Semester III | International Business |
| Business Economics | |
| Income Tax – Laws & Practice | |
| Principles of Management | |
| Marketing Management | |
| Human Resources Management | |
| Semester IV | E-Commerce |
| Introduction to Research Methodology | |
| Management Information Systems | |
| Production Management | |
| GST and Customs Duty | |
| Business Ethics, Values, and Governance | |
| Semester V | Specialization Based Subjects |
| Internships | |
| Semester VI | Specialization Based Subjects |
| Project/ Dissertation | |
| Elective Subjects | E-Commerce |
| Digital Marketing | |
| Advanced Sales & Distribution | |
| Retail Management | |
| Marketing and Operations Research | |
| Commercial Bank Management | |
| Security Analysis |
BBA
Hons tasks are labored on in corporations at some point in the very last
academic year and supply college students with the threat to use all their
talents discovered in class. Listed below are the popular BBA (Hons)
Project topics are:
(i).
Segmentation, Targeting, and Positioning of IKEA
(ii). Strategic Plans of SMEs
(iii). Impact of Demonetization on Central Bank (RBI) Autonomy in India
(iv). The Development of a Unified Payment Interface System
(v). HRIS Role in Strategic Management
(vi). Brand Analysis and Study of Relationship with Brand Image and Brand
Awareness
(vii). The Anatomy of Financial Crisis in India
Listed below are essential books which can be used for reference in the course BBA Hons are:
| Name of Author | Name of Book |
| Govindarajan M. | Professional Ethics & Human Values |
| R Parameswaran | Computer Applications |
| Arun Sharma | How to prepare for the Quantitative aptitude test for CAT |
| Avatar Singh | Company Law |
| Gupta, P. C. F | Financial Accounting |
| HL Ahuja | Business Economics |
| P. Mariappan | Business Mathematics |
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