2 Years
Post Graduate
Management
The Online MBA in International Marketing syllabus at UPES School of Business (UPES-SB), Dehradun is designed to provide overall knowledge to the students with a strong foundation. Online MBA in International Marketing faculty at UPES School of Business (UPES-SB) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Online MBA in International Marketing at UPES School of Business (UPES-SB), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Online MBA in International Marketing syllabus at UPES School of Business (UPES-SB), Dehradun maintains a balance between theoretical knowledge and practical knowledge.
Online MBA in International Marketing first year students at UPES School of Business (UPES-SB) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. UPES School of Business (UPES-SB), Dehradun also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Online MBA in International Marketing syllabus at UPES School of Business (UPES-SB), Dehradun is also frequently updated to give industry relevant training and knowledge to students. UPES School of Business (UPES-SB) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at UPES School of Business (UPES-SB) enable Online MBA in International Marketing students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of Online MBA in International Marketing progress, students learn advanced topics and complex concepts. The Online MBA in International Marketing curriculum at UPES School of Business (UPES-SB), Dehradun mainly focuses on analytical and critical thinking. As the Online MBA in International Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Online MBA in International Marketing at UPES School of Business (UPES-SB) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
Online MBA in International Marketing curriculum at UPES School of Business (UPES-SB) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Online MBA in International Marketing syllabus at UPES School of Business (UPES-SB) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at UPES School of Business (UPES-SB)
Note: Given below syllabus is based on the available web sources. Please verify with the UPES School of Business (UPES-SB), Dehradun for latest Online MBA in International Marketing curriculum.
The syllabus for an online MBA in International Marketing covers a wide range of topics essential for understanding the complexities of marketing on a global scale. Students can expect to study subjects like international market analysis, cross-cultural consumer behavior, global branding, digital marketing strategies, and international trade regulations. The curriculum is designed to equip students with the knowledge and skills needed to formulate and execute effective marketing strategies across diverse international markets. Additionally, case studies and practical projects may be integrated to provide hands-on experience in solving real-world marketing challenges.
Here is the syllabus for the Online MBA in International Marketing presented in table format:
| Semester 1 | Semester 2 |
| Principles of Management | Marketing Management |
| Organizational Behavior | Financial Management |
| Managerial Economics | Business Research Methods |
| Quantitative Techniques for Management | International Business |
| Managerial Accounting | Operations Management |
| Business Communication Skills | Consumer Behavior |
| Business Ethics and Corporate Governance | Digital Marketing |
| Sales and Distribution Management | |
| Semester 3 | Semester 4 |
| Strategic Management | International Marketing |
| Human Resource Management | Product and Brand Management |
| Entrepreneurship and Innovation | Supply Chain Management |
| International Finance | Market Research and Analytics |
| Integrated Marketing Communications | Cross-Cultural Management |
| E-Commerce and Social Media Marketing | Legal and Ethical Issues in Marketing |
| Business Negotiations and Relationship Management | Emerging Trends in International Marketing |
| Project Work / Dissertation |
Projects
(1). Market Entry Strategy for a Global Brand
(2). International Market Research and Analysis
(3). Development of a Digital Marketing (4). Campaign for International Markets
(5). Global Branding and Positioning Strategy
(6). Cross-Cultural Marketing and Communication Plan
(7). Export-Import Planning and Execution
(8). International Sales and Distribution Strategy
(9). International Business Expansion Plan
(10). Strategic Marketing Plan for Entering Emerging Markets
Reference Books
(1). Global Marketing Management by Warren J. Keegan
(2). "International Marketing" by Philip R. Cateora and John L. Graham
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