MBA (Digital Marketing) Course at upGrad, Mumbai Syllabus & Subjects Semester Wise

The MBA (Digital Marketing) syllabus at upGrad, Mumbai is designed to provide overall knowledge to the students with a strong foundation. MBA (Digital Marketing) faculty at upGrad specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Digital Marketing) at upGrad, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Digital Marketing) syllabus at upGrad, Mumbai maintains a balance between theoretical knowledge and practical knowledge.

MBA (Digital Marketing) first year students at upGrad are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. upGrad, Mumbai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Digital Marketing) syllabus at upGrad, Mumbai is also frequently updated to give industry relevant training and knowledge to students. upGrad strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at upGrad enable MBA (Digital Marketing) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA (Digital Marketing) progress, students learn advanced topics and complex concepts. The MBA (Digital Marketing) curriculum at upGrad, Mumbai mainly focuses on analytical and critical thinking. As the MBA (Digital Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Digital Marketing) at upGrad also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA (Digital Marketing) curriculum at upGrad includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Digital Marketing) syllabus at upGrad aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at upGrad

Workshops and Seminars - Regular sessions with industry experts help MBA (Digital Marketing) students at upGrad to stay updated with current trends.
Group Projects - Collaborative projects according to upGrad syllabus develop teamwork and problem-solving skills.
Case Studies - MBA (Digital Marketing) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - upGrad offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the upGrad, Mumbai for latest MBA (Digital Marketing) curriculum.

MBA in Digital Marketing Syllabus

MBA in Digital Marketing is designed to equip students with the knowledge and skills needed to thrive in the ever-evolving digital landscape. The syllabus typically includes a range of topics to provide a well-rounded understanding of digital marketing strategies and techniques.

Students can expect to study subjects such as Digital Marketing Fundamentals, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing, Online Advertising, Web Analytics, and E-commerce Strategies.

Syllabus of MBA (Digital Marketing)

Year 1

S.No	Subjects
1	Business Research Management
2	MS Excel
3	Marketing Basics
4	Marketing Management
5	Decisions Science
6	Accounting for Business Decisions
7	Organizational Behaviour
8	Enterprise Analysis
9	Operations Management
10	Human Resource Management

Year 2

S.No	Subjects
1	Digital Marketing
2	Mobile Marketing
3	Digital Branding
4	Email Marketing
5	Strategic Management
6	E-Commerce
7	Social Media Marketing
8	Web Analytics
9	Content Marketing
10	Search Engine Marketing