BBA Marketing Syllabus - Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science and Technology Chennai

  • Years 3 Years
  • Type Course Under Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Apr, 18, 2024
Master marketing strategy, consumer behavior, and branding in the BBA Marketing program.

Syllabus of BBA Marketing

The BBA in Marketing program emphasizes marketing strategies and consumer behavior. Core courses encompass marketing principles, market research, and marketing communications. Specialized subjects include brand management, digital marketing, and marketing analytics. Students often work on marketing projects and case studies to apply their knowledge to real-world marketing challenges. Graduates are well-prepared for careers in marketing management, advertising, and sales.

Syllabus & Subjects

The syllabus for BBA Marketing is split into six semesters. Some of the principle advertising topics protected on this BBA Marketing syllabus are small commercial enterprise development, entrepreneurship, accounting, marketplace research, etc. Here is the listing of BBA Marketing topics cited beneath in a semester-sensible sequence:

Semesters Subjects
Semester I Computer Application
Business Economics
Principles & Practice of Management
Business Communication
Financial Accounting
Business Law
Semester II Profit Planning & Control
Management Accounting
Organizational Behavior
Business Environment
Business Mathematics
Environmental Management
Semester III Computer Application
Business Statistics
Production Methods
Manpower Management
Marketing Concepts
Business Finance - I
Semester IV Business Finance - II
Research Methodology
Operations Research
Industrial Law
Office Management
Sales & Distribution Management
Semester V Human Resources Development
Advertising & Public Relations
Management Information System
Indian Economy
Banking Law & Practice
Summer Training Report
Semester IV Entrepreneurial Development
Financial Institutions and Markets
Corporate Planning & Strategic Management
International Marketing
Marketing of Services
Comprehensive viva-voce
Elective Subjects Production & Material Management
Personnel Management
Industry Relations.
Marketing Management
Principles of Management
Business Mathematics & Statistics
Introduction to Operations Research
Business Economics
Financial & Management Accounting


Students can do BBA Marketing projects on different topics. Projects require cooperation among the students and improve team working skills, research skills, and knowledge base. Following are the popular BBA Marketing projects:

(i). A Study on Retailer's Perception of Samsung Mobiles
(ii). Analysis of Customer Perception towards English News Paper with special reference to Hindustan Times
(iii). An Analysis Of Working Capital Management
(iv). A Study on Using Social Networks as a Marketing tool to communicate Value Proposition
(v). Study of Customer Satisfaction Towards Bajaj Pulsar
(vi). Study of Customer Satisfaction Towards Tata Nano
(vii). A Study on Customer Awareness about ICICI
(viii). A Study Life Insurance Agency as a career

Reference Books

These books will assist college students to examine extra approximate advertising and get in-intensity know-how approximately the field. There is a huge variety of topics that might be protected in those books. Here is the listing of pinnacle reference books for BBA Marketing college students:

Name of Author Name of Book
J.K. Mitra Principles of Management
F. Cherunilam Business Environment Text and Cases
S. A. Sherlekar Modern Business Organization
M. Balasubramanian Business Communication
Jallo, Tata McGraw Hill Business Organization and Management 

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