BBA (Retail Management) Course at Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science and Technology, Chennai Syllabus & Subjects Semester Wise

BBA Retail Management Syllabus

Review the syllabus for BBA in Retail Management, which includes courses on retail operations and consumer behavior.

Syllabus of BBA Retail Management

The BBA in Retail Management program focuses on the effective management of retail businesses. Core courses cover retail marketing, store management, and consumer behavior. Specialized subjects include merchandising, retail operations, and inventory management. Students often engage in retail projects and case studies to apply their knowledge to real-world retail challenges. The curriculum prepares graduates for careers in retail management, store operations, and merchandising.

Syllabus & Subjects

Here you may locate the element syllabus of BBA in Retail Management. The topics of the path may also range from university to university. The software shape consists of the following topics:

Semesters	Subjects
Semester I	Environmental Studies
	Retail Environment
	IT Concepts
	Basics of Financial Management
	Basics of Economics
	Principles and Practices of Management
Semester II	Life Competency and Presentation Skills
	Basics of Operations Management
	Business Law
	Basics of Logistics and Supply Chain Management
	Buying, Merchandising, and Category Management
	Basics of Marketing
	Business Statistics
Semester III	Research Methodology
	Store Location Identifying, Design, and Layout Planning
	Consumer Behavior
	Statutory & Legal Compliances in Retail
	Retail Sales Management
	Vendor Management
Semester IV	E-Business
	Warehousing Management
	Store Operation Management and SOP Implementation
	Franchisee Management of Profitability
	Entrepreneurship Development
	Basic of HRM
Semester V	Digital Marketing
	Family Business Management
	Visual Merchandising
	Brand Management
	Basics of MIS
Semester VI	Logistics Information System
	Customer Relationship Management-CRM
	Business Ethics and Governance
	Introduction to Mall Management
	Risk and Insurance Management
	Retail Strategy
	Summer Internship/Project work

Projects

Project Topics for BBA in Retail Management is a fantastic resource for students to complete their education further. It prepares the student with basic knowledge and a clear understanding of the field. The students can take the BBA in Retail Management project topics based on their subjects and syllabus. Some of the best project topics for a BBA in Retail Management are:

(i). Retail Merchandising
(ii). 3 P’s
(iii). Online Retailing
(iv). Shop Displays

Reference Books

Best books for BBA in Retail Management help students get a clear idea about various subjects and topics covered in the course curriculum. The BBA in Retail Management books helps undergraduates expand their knowledge and vision about multiple topics covered in their classes. Some of the very best BBA in Retail Management books are:

Name of Author	Name of Book
Cynthia Easterling	Merchandising Mathematics for Retailing
A.J Lamba	The Art of Retailing
David Gilbert	Retail Marketing Management
Swapna Pradhan	Retailing Management: Text and Cases
Gibson Vedamani	Retail Management – Functional Principles and Practices
Gibson G. Vedamani	Retail Beyond Detail
Paco Underhill	Why We Buy: The Science of Shopping
Neelesh Jain	Retail Management: A Realistic Approach
Prabhu TL	Retail Management
Doug Stephen	The Retail Revival: Reimagining Business for the New Age of Consumerism