Post Graduate Diploma in Advertising & Event Management Syllabus - Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL, Mumbai)

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
  • university verified
Written By universitykart team | Last updated date Jul, 07, 2024

The Post Graduate Diploma in Advertising & Event Management syllabus at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai is designed to provide overall knowledge to the students with a strong foundation. Post Graduate Diploma in Advertising & Event Management faculty at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Post Graduate Diploma in Advertising & Event Management at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Post Graduate Diploma in Advertising & Event Management syllabus at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai maintains a balance between theoretical knowledge and practical knowledge.

Post Graduate Diploma in Advertising & Event Management first year students at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Post Graduate Diploma in Advertising & Event Management syllabus at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai is also frequently updated to give industry relevant training and knowledge to students. Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) enable Post Graduate Diploma in Advertising & Event Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Post Graduate Diploma in Advertising & Event Management progress, students learn advanced topics and complex concepts. The Post Graduate Diploma in Advertising & Event Management curriculum at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai mainly focuses on analytical and critical thinking. As the Post Graduate Diploma in Advertising & Event Management course unfolds, students develop several important skills that increases their employability. As per syllabus of Post Graduate Diploma in Advertising & Event Management at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Post Graduate Diploma in Advertising & Event Management curriculum at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Post Graduate Diploma in Advertising & Event Management syllabus at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL)

  1. Workshops and Seminars - Regular sessions with industry experts help Post Graduate Diploma in Advertising & Event Management students at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Post Graduate Diploma in Advertising & Event Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai for latest Post Graduate Diploma in Advertising & Event Management curriculum.

Syllabus & Subjects

PGD in Advertising & Event Management Course offers in-depth knowledge of various aspects of the Advertising field. The syllabus of this postgraduate diploma program may differ from one college to another. The semester-smart path breakup is tabulated with inside the following:

Semesters Subjects
Semester I Principles of Advertising
Advertising and Brand Management
Event Planning and Management
Consumer Behavior and Market Research
Marketing Communication and Public Relations
Advertising Copywriting
Media Planning and Buying
Financial Management for Advertising and Events
Semester II Creative Advertising and Design
Integrated Marketing Communication
Digital Marketing and Social Media
Event Production and Execution
Advertising Campaign Planning and Execution
Event Marketing and Sponsorship
Public Relations Strategies and Tactics
Advertising and Event Law and Ethics
Semester III Advertising and Event Analytics
Strategic Brand Management
Celebrity and Artist Management
Sales Promotion and Direct Marketing
Semester IV Media Research and Analysis
Event Budgeting and Financial Control
Event Logistics and Operations Management
Event Evaluation and Measurement

Please note that this is a generalized list and may vary from one institute to another. It is always advisable to refer to the specific curriculum of the institute or university where you plan to pursue the PGD program in Advertising and Event Management for accurate and up-to-date information on the subjects covered.

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