Postgraduate Programme in Marketing Syllabus - Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL, Mumbai)

  • Years 1 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
  • university verified
Written By universitykart team | Last updated date Jul, 07, 2024

The Postgraduate Programme in Marketing syllabus at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai is designed to provide overall knowledge to the students with a strong foundation. Postgraduate Programme in Marketing faculty at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Postgraduate Programme in Marketing at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Postgraduate Programme in Marketing syllabus at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai maintains a balance between theoretical knowledge and practical knowledge.

Postgraduate Programme in Marketing first year students at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Postgraduate Programme in Marketing syllabus at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai is also frequently updated to give industry relevant training and knowledge to students. Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) enable Postgraduate Programme in Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Postgraduate Programme in Marketing progress, students learn advanced topics and complex concepts. The Postgraduate Programme in Marketing curriculum at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai mainly focuses on analytical and critical thinking. As the Postgraduate Programme in Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Postgraduate Programme in Marketing at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Postgraduate Programme in Marketing curriculum at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Postgraduate Programme in Marketing syllabus at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL)

  1. Workshops and Seminars - Regular sessions with industry experts help Postgraduate Programme in Marketing students at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Postgraduate Programme in Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai for latest Postgraduate Programme in Marketing curriculum.

Syllabus of PGP in Marketing

The syllabus for the Postgraduate Programme in Marketing encompasses a wide range of topics related to marketing principles and practices. Students explore consumer behavior, market research, and marketing strategy formulation. The curriculum often includes digital marketing, brand management, and advertising. Additionally, students study sales and distribution management, pricing strategies, and marketing analytics. Case studies and practical marketing projects are typically part of the program, allowing students to apply marketing concepts in real-world scenarios. Graduates are well-equipped for roles in marketing management, brand management, and digital marketing in various industries.

Syllabus of Postgraduate Programme in Marketing

S.noSubjects
1Fundamentals Of Management 
2Business Communication
3Organizational Behavior    
4Principles Of Marketing Management
5Accounting For Marketing Managers
6Statistical Methods For Business Decisions                                                                        
7Human Resource Management   
8Operations Management  
9Marketing Research
10Management process and Organization
11Business ethics and communication
12Management Centre for human values
13Public policy and management
14Rural marketing
15Operations management
16Management information system
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