Post Graduate Diploma in Digital Marketing Syllabus - YMCA Institute of Management Studies (YMCA IMS), New Delhi

  • Years 1 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The Post Graduate Diploma in Digital Marketing syllabus at YMCA Institute of Management Studies (YMCA IMS), New Delhi is designed to provide overall knowledge to the students with a strong foundation. Post Graduate Diploma in Digital Marketing faculty at YMCA Institute of Management Studies (YMCA IMS) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Post Graduate Diploma in Digital Marketing at YMCA Institute of Management Studies (YMCA IMS), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Post Graduate Diploma in Digital Marketing syllabus at YMCA Institute of Management Studies (YMCA IMS), New Delhi maintains a balance between theoretical knowledge and practical knowledge.

Post Graduate Diploma in Digital Marketing first year students at YMCA Institute of Management Studies (YMCA IMS) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. YMCA Institute of Management Studies (YMCA IMS), New Delhi also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Post Graduate Diploma in Digital Marketing syllabus at YMCA Institute of Management Studies (YMCA IMS), New Delhi is also frequently updated to give industry relevant training and knowledge to students. YMCA Institute of Management Studies (YMCA IMS) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at YMCA Institute of Management Studies (YMCA IMS) enable Post Graduate Diploma in Digital Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Post Graduate Diploma in Digital Marketing progress, students learn advanced topics and complex concepts. The Post Graduate Diploma in Digital Marketing curriculum at YMCA Institute of Management Studies (YMCA IMS), New Delhi mainly focuses on analytical and critical thinking. As the Post Graduate Diploma in Digital Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Post Graduate Diploma in Digital Marketing at YMCA Institute of Management Studies (YMCA IMS) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Post Graduate Diploma in Digital Marketing curriculum at YMCA Institute of Management Studies (YMCA IMS) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Post Graduate Diploma in Digital Marketing syllabus at YMCA Institute of Management Studies (YMCA IMS) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at YMCA Institute of Management Studies (YMCA IMS)

  1. Workshops and Seminars - Regular sessions with industry experts help Post Graduate Diploma in Digital Marketing students at YMCA Institute of Management Studies (YMCA IMS) to stay updated with current trends.
  2. Group Projects - Collaborative projects according to YMCA Institute of Management Studies (YMCA IMS) syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Post Graduate Diploma in Digital Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - YMCA Institute of Management Studies (YMCA IMS) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the YMCA Institute of Management Studies (YMCA IMS), New Delhi for latest Post Graduate Diploma in Digital Marketing curriculum.

Syllabus of PGP in Digital Marketing

The Post Graduate Diploma in Digital Marketing program focuses on developing expertise in online marketing strategies and digital advertising. Core courses cover digital marketing fundamentals, search engine optimization (SEO), and social media marketing. Specialized subjects include pay-per-click advertising, email marketing, and web analytics. Students often work on digital marketing campaigns, analyze digital data, and gain practical experience with digital marketing tools and platforms. The program prepares graduates for careers in digital marketing management, social media management, and online advertising.

PGD in Digital Marketing Course Syllabus & Subjects

S.No. Subjects
1 Overview of Digital Marketing
2 Media Planning
3 Creating websites
4 SEO
5 Search Engine Email Promotion
6 SEM Design
7 Use of social media Online
8 Business Management
9 Content Strategy
10 Analytics of web
11 Accounting for Business Decisions
12 Enterprise Analysis
13 Financial Management
14 Website Planning and Structure
15 Product and Brand Management

PGD in Digital Marketing Course Projects

Let's look at some of the most creative PGD in Digital Marketing project ideas that are suitable for both experts and newcomers:

(i). Customer satisfaction for a digital marketing agency.

(ii). ROI for various digital marketing strategies.

(iii). Google Search Marketing Case Study Analysis.

(iv). Analysis of new product launches using Google Double Click.

(v). Social Media Strategies for the Online Shopping Cart.

(vi). Analytical comparison of traditional marketing with digital marketing.

(vii). Facebook analytics for targeted marketing.

(viii). customer preferences for promotional activities.

(ix). Based on discount codes Report on the competition.

(x). Analysis tools for digital marketing Visual Keyword Analysis Tools for Search Engine.

Reference Books for a PGD in Digital Marketing Course

PGD in Digital Marketing books provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author Name of Book
Neil Patel Digital Marketing for Dummies
Subhankar Das Digital Marketing: Strategy, Implementation and Practice
Rajiv Sharma Digital Marketing: A Practical Approach
Suneil Kamath Digital Marketing: Concepts and Cases
P.K. Khurana Digital Marketing: Concepts and Cases
Mohit Puri Fundamentals of Digital Marketing

University Courses
Universitykar Loader

Subscribe To Our Newsletter

Get Latest Notification of Colleges, Exams and News.

back back
Trending Courses View All
Top