Admission 2023-24 - NMIMS School Of Branding And Advertising (NMIMS SOBA, Mumbai)

Admission in NMIMS School of Branding and Advertising

Admission to NMIMS School of Branding and Advertising (SOBA) in Mumbai is currently open for its AICTE-approved BBA program for the academic batch 2023-25. The selection process for the BBA program at NMIMS SOBA is primarily based on candidates' performance in the NMIMS-NPAT (NMIMS Programs After Twelfth) exam. Interested applicants are required to apply online through the official website of the institution. The admission process involves multiple stages, beginning with the NMIMS-NPAT exam and culminating with a Personal Interview (PI) round for the final selection of candidates. It's essential to note that candidates applying for the BBA program should not exceed 25 years of age at the time of admission.

NMIMS School of Branding and Advertising's BBA program is a three-year full-time undergraduate course approved by AICTE, offering a specialization in Branding and Advertising. The course requires candidates to undertake the NMIMS-NPAT exam, followed by Group Discussion and Personal Interview (GDPI) rounds for final selection. The entrance test, NMIMS-NPAT, assesses candidates across three sections—Quantitative and Numerical Ability, Reasoning and General Intelligence, and Proficiency in the English Language—each section contributing to the overall final score. Candidates applying for this program must have completed Class 12 in any stream or its equivalent with a minimum aggregate of 50%. Alternatively, applicants with a Diploma in Engineering securing at least 50% aggregate are also eligible for admission, provided they meet the age criteria, not exceeding 25 years at the time of admission. Prospective students can apply for the BBA program by visiting the official website of NMIMS SOBA, where they can complete the application form and pay the requisite application fee online. Additionally, the institution provides scholarships under the Central Sector Scheme to students who have achieved over 80% aggregate in their Class 12 exams, alongside offering loan facilities to aid students in their educational pursuits.

Admission Process at NMIMS SOBA

1. Admission Criteria: NMIMS SOBA conducts admission to its programs, primarily the AICTE-approved BBA program, based on a candidate's performance in the NMIMS-NPAT (NMIMS Programs After Twelfth) exam.




2. Eligibility Criteria:

   1. Candidates must have completed their Class 12 education (or its equivalent) from a recognized board or institution.
   2. A minimum aggregate of 50% in Class 12 is required for eligibility.
   3. Alternatively, candidates who have completed a Diploma in Engineering with at least 50% aggregate are also eligible.
   4. The maximum age limit for candidates applying for the BBA program is 25 years at the time of admission.

NMIMS SOBA Selection Process

1. NMIMS-NPAT Exam: Candidates seeking admission to NMIMS SOBA's BBA program need to appear for the NMIMS-NPAT entrance exam.




2. Personal Interview (PI) Round: The final selection for the BBA program is based on a candidate's performance in the Personal Interview (PI) round conducted by the institute.

NMIMS SOBA Application Process

1. Online Application: Interested candidates can apply online through the official website of NMIMS SOBA.




2. Registration: Candidates need to register by filling in essential details such as name, date of birth, educational background, etc., and submit the registration form online.




3. Application Fee Payment: The final step involves the payment of the application fee as per the prescribed amount through the online mode specified on the website.

NMIMS SOBA Entrance Exams

NMIMS-NPAT Exam Overview:

1. The NMIMS-NPAT exam comprises multiple-choice questions (MCQs) and is divided into three sections.


2. The three sections—Quantitative & Numerical Ability, Reasoning & General Intelligence, and Proficiency in English Language—carry specific weightage contributing to the final score.


3. The duration of the test is 100 minutes, evaluating candidates' proficiency across these sections.

Additional Details:

BBA Program Highlights:

1. Duration: 3 years


2. Annual Course Fee: Approximately Rs 3.25 lakhs


3. Approved by: AICTE


4. Specialization: Branding and Advertising


5. Number of Seats: 180


6. Application Process: Online

Scholarships and Financial Aid:

1. NMIMS SOBA offers scholarships under the Central Sector Scheme to students securing over 80% aggregate in Class 12.


2. Additionally, the institution provides loan facilities to assist students in their educational pursuits.

NMIMS School of Branding and Advertising offers a rigorous and structured admission process for its AICTE-approved BBA program. Candidates meeting the prescribed eligibility criteria, performing well in the NMIMS-NPAT exam, and excelling in the Personal Interview round stand a chance to secure admission to this esteemed institution in Mumbai.