Discover the comprehensive syllabus of the Advanced Diploma in Marketing course. Equip yourself with cutting-edge marketing skills and knowledge
Syllabus & Subjects
Semester I | Financial Accounting |
Managerial Communication-I | |
Marketing Management | |
Corporate Finance | |
Semester II | Managerial Economics |
Organization Design | |
Decision Sciences-I | |
Operations | |
Semester III | Business, Government and Society |
Managerial Communication-II | |
Business and Ethics | |
Managing People and Performance in Organizations | |
Macroeconomics | |
Semester IV | Consumer Behavior |
Decision Sciences-II | |
Integrated Marketing and Communication | |
Entrepreneurial Learning | |
Project Work |
Reference
Books
Advanced
Diploma in Marketing books provide students with both a thorough general review
of the subject matter and a close examination of their specific area of
expertise. The following are some of the books for reference:
Name of Author | Name of Book |
Philip Kotler and Kevin Lane Keller | Marketing Management |
Gary Armstrong and Philip Kotler | Principles of Marketing |
Michael R. Solomon | Consumer Behavior: Buying, Having, and Being |
Dave Chaffey and Fiona Ellis-Chadwick | Digital Marketing: Strategy, Implementation and Practice |
Warren J. Keegan and Mark C. Green | Global Marketing |
Orville C. Walker Jr. and John W. Mullins | Marketing Strategy: A Decision-Focused Approach |
Kenneth E. Clow and Donald E. Baack | Integrated Advertising, Promotion, and Marketing Communications |
DR. DEB PRASANNA CHOUDHURY | Sustainability Management |