Bachelor in Digital Marketing
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3 Years
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Under Graduate
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Games and Multimedia
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Full Time
3 Years
Under Graduate
Games and Multimedia
Full Time
A bachelor's degree in digital marketing is an advanced undergraduate degree. Typically, it takes three years to complete the program. This specialized program teaches students the techniques of effective digital marketing and prepares them for a career in the field. The course is designed to give students a broad understanding of modern business practices.
The courses in digital marketing focus on SEO (search engine optimization), content marketing, copywriting, web analytics, and social media network marketing. As such, students are expected to gain the ability to think like digital marketers. The coursework requires students to complete assignments that sharpen their business, technical, and creative skills. This includes analysis, social media analysis, and social media assessment. Some students also specialize in data and analytics.
To apply for this degree program, you must have completed a 10+2 Exam from a recognized Board. Some colleges will also require students to take an entrance exam, but most will choose students based on their overall marks.
While a bachelor's degree in digital marketing may seem like a distant dream, it's a solid foundation for a career in digital marketing. A bachelor's degree in advertising, communication, or journalism will help you get a solid grounding in this industry. You can focus on a specific area of specialization within the field, such as web analytics or social media network marketing.
A degree in digital market research will teach you the importance of understanding consumer behavior and how to make your product appealing to the target audience. In addition, you'll learn about advertising fundamentals, campaign planning, and research methods.
A Bachelor in Digital Marketing offers many career options to the student. As the field develops and gets more sophisticated, new jobs are emerging every day. Some of the most popular positions are Analytics Manager, CRM Manager, Email Marketing Manager, E-Commerce Manager, and even Digital Agency Account Director. In this fast-growing field, there are many opportunities to grow your skills and work in a variety of different industries.
In addition to its great scope, a Bachelor's degree in Digital Marketing can lead to digital certification, which enhances your CV and opens up new opportunities for you. A graduate can also take up internships, which provide hands-on experience and an opportunity to learn about the job. Often, internships are not paid, but they can lead to lucrative job opportunities. This is because the course will teach students how to build a good, innovative digital product.
The average annual compensation of graduates with a Bachelor in Digital Marketing is around Rs. 5lakh, although it may vary from institute to institute. The duration for a Bachelor in Digital Marketing degree is typically three years and is divided into six semesters.
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