3 Years
Under Graduate
Journalism and Mass Communication
Full Time
A Bachelor of Journalism and Mass Communication (BJMC) syllabus is designed to provide students with a thorough understanding of media, communication, and journalism. Core subjects typically include Introduction to Journalism, Media Laws and Ethics, Reporting and Editing, and Mass Communication Theories. Additionally, students study Public Relations, Advertising, Media Management, and Communication Research Methods. The curriculum also covers specialized areas such as Broadcast Journalism, Digital Media, Photography, and Film Studies. Practical components include internships, news writing, multimedia production, and project work, allowing students to gain hands-on experience. Elective courses may include Sports Journalism, Investigative Journalism, and Event Management. This comprehensive program equips students with critical thinking, writing, and technical skills necessary for successful careers in various media industries.
The Bachelor of Journalism and Mass Communication (BJMC) program typically follows a structured semester-wise syllabus aimed at providing comprehensive knowledge in media studies. The syllabus covers various aspects of journalism, mass communication, media ethics, communication theories, digital media, public relations, advertising, and more. Each semester focuses on specific themes, such as news reporting and writing, media law and ethics, multimedia journalism, communication research, and media management. Practical training through internships and projects is often integrated into the curriculum to enhance students' skills and prepare them for professional roles in the media industry.
| Subject | Topics Covered |
|---|---|
| Introduction to Mass Communication | Definition and scope of mass communication, history of mass media, theories of mass communication |
| Basics of Journalism | News values, news gathering techniques, news writing and editing, journalistic ethics |
| Communication Skills | Oral communication skills, written communication skills, interpersonal communication |
| Media Laws and Ethics | Introduction to media laws, ethical principles in journalism, media regulations |
| Introduction to Advertising | History and evolution of advertising, advertising theories, advertising techniques |
| Introduction to Public Relations | Functions and scope of public relations, principles of public relations, tools of public relations |
| Introduction to Radio and Television | History of radio and television, radio programming, television programming |
| Computer Applications in Media | Basics of computer applications, multimedia applications, internet, and social media |
| Subject | Topics Covered |
|---|---|
| Reporting and Editing | Basics of Reporting, News Writing Techniques, Editing Principles, Ethics in Journalism |
| Media Laws and Ethics | Introduction to Media Laws and Regulations, Defamation Laws and Cases, Copyright and Intellectual Property Rights, Privacy Laws and Journalistic Ethics |
| Communication Theory | Introduction to Communication Theory, Models of Communication, Media Effects Theories, Agenda Setting Theory |
| Photojournalism | History and Evolution of Photojournalism, Photo Composition Techniques, Ethics in Photojournalism, Visual Storytelling |
| Television Production | Basics of Television Production, Camera Operation and Techniques, Scriptwriting for Television, Editing for Television |
| Media Research | Introduction to Media Research, Research Methods in Mass Communication, Sampling Techniques, Data Analysis and Interpretation |
| Subject | Topics Covered |
|---|---|
| Reporting and Editing | Introduction to reporting and its significance - News gathering techniques - Interviewing skills - News writing and editing principles - Headline writing - Sub-editing techniques |
| Media Laws and Ethics | Introduction to media laws - Freedom of speech and expression - Copyright laws - Privacy laws - Defamation laws - Press Council of India guidelines - Ethical principles in journalism |
| Advertising and Public Relations | Basics of advertising - Advertising strategies - Types of advertising - Media planning and buying - Public relations principles - PR tools and techniques - Crisis management in PR |
| Introduction to Broadcasting | Evolution of broadcasting - Radio and television production techniques - Broadcast journalism - Scriptwriting for radio and television - Basics of radio and TV presentation |
| Media Management | Introduction to media management - Organizational structure of media organizations - Leadership and decision-making in media - Budgeting and financial management in media - Human resource management in media |
| Subject | Topics Covered |
|---|---|
| Media Law and Ethics | Freedom of speech and expression, Laws governing media, Media ethics and responsibilities, Case studies and legal precedents |
| Reporting and Editing | News gathering techniques, Reporting on different beats, Interviewing skills, Editing principles and practices, Online journalism and social media reporting |
| Television Journalism | Basics of television production, Scriptwriting for television, Camera techniques and operations, Studio production and live reporting |
| Advertising and Public Relations | Principles of advertising, Ad campaign planning and execution, Public relations strategies and techniques, Media planning and buying |
| Communication Research Methods | Introduction to research methodologies, Data collection and analysis techniques, Qualitative and quantitative research, Research design, and reporting |
| Digital Media | Overview of digital media landscape, Social media management, Content creation for digital platforms, Digital marketing strategies |
| Subject | Topics Covered |
|---|---|
| Media Laws and Ethics | Freedom of Press and Expression - Intellectual Property Rights - Media Regulations |
| Print Journalism | Editorial Writing - Feature Writing - Layout and Design |
| Radio Journalism | Radio Production Techniques - Script Writing - Broadcasting Ethics |
| Television Journalism | Television Production - News Anchoring - Camera Techniques |
| Advertising and Public Relations | Advertising Strategies - PR Campaign Planning - Crisis Management |
| Digital Media | Social Media Management - Content Creation for Digital Platforms - SEO |
| Media Research and Analysis | Research Methodologies - Data Collection and Analysis - Media Audience Measurement |
| Internship/Project Work | Practical Experience in the Media Industry - Project on a Media-related Topic |
| Subject | Topics Covered |
|---|---|
| Media Laws and Ethics | Freedom of Expression and Press Freedom - Defamation and Libel Laws - Privacy Laws |
| Television Production | Television Studio Operations - Camera Techniques and Lighting - Editing and Post-Production |
| Development Communication | Theories of Development Communication - Role of Media in Development |
| Advertising Management | Advertising Strategies and Campaign Planning - Media Planning and Buying |
| Radio Production | Radio Programming and Scripting - Voice Modulation and Presentation |
| Public Relations | PR Strategies and Campaign Planning - Crisis Communication |
| Digital Media | Social Media Management and Analytics - Online Journalism Trends |
| Internship/Project Work | Practical Training in Journalism or Media Organization |
| Subject | Topics Covered |
|---|---|
| General Knowledge | Current Affairs, History, Geography, Politics, Economics |
| English Language | Grammar, Vocabulary, Comprehension, Writing Skills |
| Media Awareness | Mass Communication, Journalism, Advertising, Public Relations |
| Reasoning | Logical Reasoning, Analytical Ability, Problem Solving |
| Aptitude | Numerical Ability, Data Interpretation, Quantitative Aptitude |
| Writing Skills | Essay Writing, Precis Writing, Creative Writing |
| Title | Author(s) | Publisher | Year |
|---|---|---|---|
| "Mass Communication in India" | Keval J. Kumar | Jaico Publishing | 2020 |
| "Media and Society: A Critical Perspective" | Michael O'Shaughnessy | Oxford University Press | 2015 |
| "Media Ethics: Issues and Cases" | Philip Patterson | McGraw-Hill Education | 2020 |
| "Understanding Media: The Extensions of Man" | Marshall McLuhan | MIT Press | 1994 |
| "Mass Communication Theory: Foundations, Ferment, and Future" | Stanley J. Baran | Cengage Learning | 2018 |
Q. What is the structure of BJMC syllabus?
Ans. The BJMC syllabus typically comprises a blend of theoretical knowledge and practical skills. It includes subjects like Journalism, Mass Communication, Media Ethics, Reporting, Editing, Advertising, Public Relations, Media Law, and Media Management.
Q. How is the BJMC syllabus divided across semesters?
Ans. The syllabus is usually divided into six semesters spread over three years for a bachelor's degree program. Each semester covers specific subjects relevant to journalism and mass communication, gradually building upon foundational knowledge.
Q. What are the core subjects covered in the BJMC syllabus?
Ans. Core subjects include Principles of Journalism, Communication Theory, News Writing and Reporting, Editing, Media Laws and Ethics, Radio and Television Journalism, Advertising and Public Relations, Media Research Methods, Digital Media, and Multimedia Journalism.
Q. Are there any elective subjects in the BJMC syllabus?
Ans. Yes, some universities offer elective subjects in areas like Documentary Filmmaking, Photojournalism, Development Communication, Political Communication, and International Journalism. Students often have the flexibility to choose electives based on their interests and career aspirations.
Q. How much emphasis is placed on practical training in the BJMC syllabus?
Ans. Practical training is a significant component of the BJMC syllabus. Students typically engage in hands-on activities such as news reporting, video production, editing, conducting interviews, designing advertisements, and managing social media campaigns. Internships with media organizations are also commonly incorporated into the curriculum to provide real-world experience.
Q. Does the BJMC syllabus cover emerging trends in media and communication?
Ans. Yes, the syllabus is designed to adapt to the evolving landscape of media and communication. It often includes modules on digital journalism, social media management, data journalism, mobile journalism, and multimedia storytelling to equip students with relevant skills for the contemporary media industry.
Q. How are assessments conducted in the BJMC syllabus?
Ans. Assessments may vary depending on the university, but they typically include a combination of written examinations, practical assignments, projects, presentations, and internships. This diverse assessment approach aims to evaluate both theoretical knowledge and practical skills acquired during the course.
Q. Is there any scope for specialization within the BJMC syllabus?
Ans. While the BJMC curriculum provides a comprehensive understanding of journalism and mass communication, some universities offer specialization options in areas like Broadcast Journalism, Print Journalism, Online Journalism, Advertising, Public Relations, and Corporate Communication. These specializations allow students to focus on specific career paths according to their interests and goals.
Q. How does the BJMC syllabus prepare students for the industry?
Ans. The BJMC syllabus is designed to equip students with the requisite knowledge, skills, and ethical understanding needed to excel in various roles within the media and communication industry. Through a combination of theoretical learning, practical training, internships, and exposure to industry practices, students are prepared to navigate the dynamic and competitive media landscape effectively.
Q. Can students pursue higher studies after completing the BJMC syllabus?
Ans. Yes, after completing the BJMC program, students can pursue higher studies such as Master of Journalism and Mass Communication (MJMC) or specialized postgraduate diplomas in areas like Media Management, Public Relations, Advertising, Film Studies, or Digital Media. Higher education provides opportunities for advanced learning and specialization, enhancing career prospects in the field of media and communication.
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