3 Years
Under Graduate
Management
Distance
The syllabus of Distance BBA in Marketing program encompasses a comprehensive study of foundational business concepts intertwined with specialized marketing principles tailored for distance learning. Core subjects of Distance BBA in Marketing like Business Management, Accounting, and Economics provide a solid understanding of business fundamentals, while Marketing Management, Consumer Behavior, and Digital Marketing delve into strategic marketing strategies, consumer insights, and modern digital marketing techniques. Subjects like Business Ethics and Corporate Governance underscore the importance of ethical practices in marketing, while Entrepreneurship fosters a spirit of innovation and business acumen. The program often includes practical components such as projects, case studies, and internships to apply theoretical knowledge to real-world scenarios. Students also explore areas like Sales Management, Brand Management, and Market Research, gaining expertise in various facets of marketing essential for thriving in dynamic business environments.
| Subject | Topics | Description |
|---|---|---|
| Modern Business Environment | Introduction to a business environment, Economic systems, and their impact, Business environment analysis | This subject introduces students to the various factors influencing the business environment and the economic systems that shape business operations. |
| Business Regulatory Framework | Legal framework of business, Company law and corporate governance, Business ethics and corporate social responsibility | Students learn about the legal aspects of business operations, including company law, governance, and ethical considerations in business practices. |
| Quantitative Techniques for Management | Statistical analysis and interpretation, Probability theory and decision-making, Operations research techniques | This course focuses on quantitative methods and tools used in business decision-making, including statistical analysis, probability theory, and operations research. |
| English | Communication skills development, Business writing and correspondence, Presentation skills development | The English course enhances students' communication abilities, focusing on business writing, effective correspondence, and presentation skills essential for professional environments. |
| Business Management | Principles of management, Functions of management, Planning, organizing, leading, and controlling | This subject covers the fundamental principles and functions of management, including planning, organizing, leading, and controlling within organizational contexts. |
| Accounting for Business | Financial accounting basics, Preparation of financial statements, Analysis and interpretation of financial statements | Students learn the basics of financial accounting, including the preparation and analysis of financial statements crucial for understanding business finances. |
| Subject | Topics | Description |
|---|---|---|
| Corporate Finance | Financial management basics, Capital budgeting and investment decisions, Risk management | This course introduces students to financial management principles, including capital budgeting, investment decisions, and risk management strategies in business. |
| Introduction to Business Analytics | Data analysis techniques, Business intelligence tools, Data-driven decision-making | Students explore data analysis techniques, business intelligence tools, and the role of data-driven decision-making in modern business analytics practices. |
| Communicative English | Advanced communication skills, Professional writing and correspondence, Public speaking and presentation skills | This course enhances students' communication skills in professional contexts, focusing on writing, public speaking, and effective presentation techniques. |
| Marketing Management | Marketing concepts and strategies, Market segmentation and targeting, Product development and pricing strategies | Students learn about marketing principles, strategies, and techniques essential for developing and implementing effective marketing plans. |
| Organization Behavior and HRM | Organizational behavior theories, Human resource management functions, Employee motivation and performance management | This subject covers theories of organizational behavior, HR management functions, and strategies for employee motivation and performance enhancement. |
| Cost and Management Accounting | Cost accounting principles, Cost control and budgeting, Management accounting techniques | Students delve into cost accounting principles, cost control methods, budgeting, and management accounting techniques crucial for financial decision-making in organizations. |
| Subject | Topics | Description |
|---|---|---|
| Sales Management | - Sales strategies and techniques - Customer relationship management - Sales force management | This course focuses on sales management strategies, customer relationship management, and effective sales force management practices in business settings. |
| Technology for Business | - Information technology basics - Business applications of technology - Digital transformation in business | Students explore the role of technology in business, including IT basics, business applications, and digital transformation trends shaping modern business environments. |
| Environmental Science | - Environmental issues and sustainability - Ecological balance and conservation - Corporate sustainability initiatives | This subject introduces environmental science concepts, including sustainability issues, ecological balance, and corporate initiatives for environmental conservation. |
| Managerial Economics | - Microeconomic principles - Macroeconomic policies and their impact - Business decision-making under uncertainty | Students learn about economic principles relevant to managerial decision-making, including micro and macroeconomic factors influencing business operations. |
| Consumer Behavior | - Consumer psychology and buying behavior - Market segmentation and consumer targeting - Consumer decision-making process | This course focuses on understanding consumer behavior, market segmentation, targeting strategies, and the consumer decision-making process in marketing contexts. |
| Subject | Topics | Description |
|---|---|---|
| Service Marketing | - Service sector overview - Service marketing strategies - Customer experience management | Students explore service marketing strategies, customer experience management, and the unique challenges and opportunities in the service sector. |
| Advertising and Sales Promotion | - Advertising principles and strategies - Promotional mix and campaign management - Integrated marketing communications | This subject covers advertising principles, promotional strategies, and integrated marketing communications essential for effective brand promotion. |
| Entrepreneurship | - Entrepreneurial mindset and skills - Business startup process - Entrepreneurial finance and venture capital | Students learn about entrepreneurial concepts, startup processes, and financing options for new ventures in the business environment. |
| Macroeconomics | - National income accounting - Economic growth and development - Monetary and fiscal policies | This course focuses on macroeconomic principles, national income accounting, economic policies, and their impact on business and the economy. |
| Financial Markets and Instruments | - Financial markets overview - Investment instruments and strategies - Risk management in financial markets | Students explore financial markets, investment instruments, and risk management strategies crucial for financial decision-making and investment planning. |
| Subject | Topics | Description |
|---|---|---|
| Digital Marketing and E-commerce | - Digital marketing strategies and channels - E-commerce platforms and technologies - Search engine optimization (SEO) and online advertising | This subject covers digital marketing strategies, e-commerce technologies, SEO, and online advertising techniques essential for modern marketing practices. |
| Research Methodology | - Research design and methods - Data collection and analysis techniques - Report writing and presentation | Students learn about research methodologies, data collection, analysis techniques, and report writing for conducting marketing research and projects. |
| Personal and Managerial Effectiveness | - Personal development strategies - Leadership and managerial skills development - Time management and stress management | This course focuses on personal and managerial effectiveness, including leadership skills, time management, and stress management techniques for professional growth. |
| Brand Management | - Brand identity and positioning - Brand building strategies - Brand equity management | Students delve into brand management concepts, including brand identity, positioning, strategies for brand building, and brand equity management practices. |
| Subject | Topics | Description |
|---|---|---|
| Information Systems for Business | - Business information systems overview - Database management systems - Enterprise resource planning (ERP) systems | Business information systems, database management, and ERP systems for organizational efficiency. |
| Ethics and Values | - Business ethics and corporate governance - Ethical decision-making - Social responsibility and sustainability | Ethics, corporate governance, social responsibility, and sustainability in business. |
| Operations Management | - Operations strategy and planning - Production management - Supply chain management | Operations strategy, production, and supply chain management for business efficiency. |
| Strategic Management | - Strategic planning and analysis - Competitive advantage strategies - Business growth and expansion strategies | Strategic planning, competitive strategies, and growth strategies for business success. |
| International Marketing | - Global market entry strategies - International marketing mix - Cultural considerations in global marketing | Global marketing strategies, international marketing mix, and cultural aspects in global marketing. |
The top books for Distance BBA Marketing in India are presented in the table:
| Category | Book Title | Author(s) | Description |
|---|---|---|---|
| Marketing Fundamentals | Principles of Marketing | Philip Kotler & Gary Armstrong | Considered the "bible of marketing," this comprehensive book covers marketing concepts, theories, and practices in a clear and concise way. |
| Consumer Behavior | Consumer Behavior | Leon G. Schiffman & Leslie Lazar Kanuk | Explores consumer psychology, decision-making processes, and how to understand and influence consumer behavior. |
| Market Research | Marketing Research | Alvin C. Burns & Ronald D. Bush | Provides a solid foundation in market research methods, data analysis techniques, and how to use research insights for marketing strategies. |
| Marketing Management | Marketing Management | Philip Kotler | A strategic marketing guide that delves into marketing planning, implementation, and control processes for achieving marketing objectives. |
| Digital Marketing | Digital Marketing for Dummies | John Arnold & Barry Libert | A user-friendly guide to navigating the ever-evolving world of digital marketing, covering social media, content marketing, SEO, and more. |
| Branding | Brand Management: The discipline of creating and sustaining brands | David A. Aaker | Explores the concept of branding, brand building strategies, and how to create a strong brand identity. |
| Business Communication | Business Communication Today | Business Communication Today Editorial Staff | A practical guide to developing effective communication skills for business professionals, including writing, presenting, and interpersonal communication. |
| Business Statistics | Statistics for Business and Economics | David R. Anderson, Dennis J. Sweeney, Thomas A. Williams | Provides a foundational understanding of statistical concepts and their application in business decision-making. |
| Business Management | Management Fundamentals | Robert N. Lussier | An introductory text on management principles, functions, and practices, covering planning, organizing, leading, and controlling within organizations. |
| Case Studies | Harvard Business Review Cases | Harvard Business School | A collection of real-world business cases from various industries, allowing you to apply marketing concepts to practical scenarios. |
What are the core subjects covered in the Distance BBA Marketing syllabus?
The core subjects covered in the Distance BBA Marketing syllabus include Fundamentals of Management, Basics of Marketing, Written Communication Skills, Basic IT Skills, Understanding Human Behavior, Basic Quantitative Techniques, Environmental Studies, Advanced IT Skills, Economy and Services, Delivering and Performing Services, Managing Service Operations, Data Processing and Reporting, and more.
How is the Distance BBA Marketing syllabus structured across different semesters?
The Distance BBA Marketing syllabus is structured into six semesters, with subjects like Fundamental of Management, Basics of Marketing, Written Communication Skills, Basic IT Skills in Semester I, and progressing to subjects like Economy and Services, Delivering and Performing Services, Data Processing and Reporting in subsequent semesters.
Are there any elective courses available within the Distance BBA Marketing program?
The Distance BBA Marketing program includes both core and elective subjects, offering students the opportunity to choose from a range of elective courses alongside the core curriculum.
What are the key practical aspects included in the Distance BBA Marketing syllabus?
The Distance BBA Marketing syllabus incorporates practical aspects such as internships, projects, and hands-on experience to provide students with a comprehensive understanding of marketing principles and their practical applications.
Can you provide details on the internship requirements within the Distance BBA Marketing curriculum?
The Distance BBA Marketing curriculum includes internship requirements where students are expected to complete internship reports as part of their practical training and experiential learning.
Which teaching methodologies are employed in delivering the Distance BBA Marketing syllabus?
The Distance BBA Marketing syllabus is delivered using various teaching methods, including classroom learning with practical sessions to enhance students' understanding of business administration concepts and practices.
What are the popular project topics assigned to students in the Distance BBA Marketing program?
Popular project topics in the Distance BBA Marketing program cover areas such as business administration research projects, internships, and hands-on projects to provide students with practical experience and a deeper understanding of marketing concepts.
Are there specific reference books recommended for the Distance BBA Marketing course?
Reference books recommended for the Distance BBA Marketing course include titles like "Business Communication For Managers" by Payal Mehra, "The Management of Innovation" by Tom Burns, "Business Administration" by Philip Kotler, and more, aimed at providing students with in-depth knowledge of business administration concepts.
How does the Distance BBA Marketing syllabus balance theoretical and practical learning?
The Distance BBA Marketing syllabus balances theoretical and practical learning by incorporating a mix of core subjects, elective courses, internships, projects, and hands-on experience to ensure students gain both theoretical knowledge and practical skills in marketing.
What job opportunities are available for graduates with a Distance BBA Marketing degree?
Graduates with a Distance BBA Marketing degree can explore job opportunities in various roles such as Marketing Manager, Marketing Executive, Operations Manager, HR Manager, Financial Analyst, Business Administration Professor, Finance Manager, Business Consultant, among others, across sectors like Banks, Multinational Companies, Educational Institutes, Export Companies, and more.
Ask us and get personalized response free of cost.
Get Latest Notification of Colleges, Exams and News.
back