3 Years
Under Graduate
Management
Distance
The Distance BBA in Marketing is a 3-year bachelor's degree. It is designed for students and working people. This program teaches the basics of business management. It focuses on marketing. It uses distance learning. This program gives knowledge about consumer behavior, digital marketing, advertising, brand management, sales strategy, and market research. It is for qualified and skilled people.
Mostly, you need a higher secondary degree to pursue a distance BBA in marketing. The admission process for Distance BBA in Marketing is different for each university. Some have entrance exams or interviews. Others only look at your previous class marks. You have to prepare documents like school records, ID proof, and photos.
Online payments and direct deposits have made it easy to pay the total fees for distance BBA in Marketing. The fees can range from INR 30,000 to INR 1,00,000. The top colleges for Distance BBA in Marketing, like IGNOU, NMIMS Global, and Amity Online, are approved by the government or UGC-DEB.
After completing the course, you can find freelance jobs in areas such as sales, digital marketing, brand management, market analysis, and public relations. The starting salary of Distance BBA in Marketing can range between INR 2.5 to 5 lakhs per annum. l. Some professionals get promoted and advance their careers. For example, roles such as marketing manager or brand strategist, which require relevant experience, can command salaries of over 8-10 lakhs per annum.
Distance BBA in Marketing is great for people who want to pursue a career in marketing. It gives them control over their time. This degree is affordable and opens up many opportunities in the fast-growing business world.
By 2026, Distance BBA in Marketing will be the top choice for learners and working people. They want education that is easily transferred and relevant. The program mainly covers all the core business and marketing topics. This includes digital marketing, advertising, market research, and consumer behavior. You can pursue this course at UGC-DEB-approved colleges such as Amity Online, NMIMS Global, and IGNOU. The course helps you view e-content, do virtual internships, and find jobs online. Most of these courses are of three years. To join, you need a 10+2 degree from a recognized board. Prices range from INR 20,000 to INR 1.3 lakh. A mix of digital tools and updated curriculum ensures that 2026 programs provide career preparation. They are also academically flexible and up-to-date.
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Feature |
Details |
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Course Name |
Distance Bachelor of Business Administration (BBA) in Marketing |
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Course Duration |
3 Years |
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Mode of Study |
Distance / Online |
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Recognition |
UGC-DEB, AICTE (for applicable universities) |
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Top Universities |
Amity Online, NMIMS Global, IGNOU, Jain Online, Chandigarh University |
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Specializations Offered |
Digital Marketing, Sales Management, Brand Management |
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Learning Format |
Live lectures, recorded videos, online exams, LMS support |
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Average Course Fee |
INR 20,000 – INR 1,30,000 (Total for 3 years) |
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Common Job Roles |
Marketing Executive, Digital Marketer, Sales Analyst, Brand Associate |
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Degree Type |
Undergraduate |
The Distance BBA in Marketing is a 3-year college program. It teaches students about business and marketing. Students learn topics such as consumer behavior, branding, and digital marketing. This course is great for busy people. They can learn online, access class materials, and discuss with classmates via video. The course includes business classes such as management, accounting, and marketing data analytics. Graduates can work in advertising, brand management, digital marketing, or market research. This program is approved by UGC-DEB. Many universities across India offer similar distance learning programs.
Joining a Distance BBA course in marketing gives you more opportunities. You can better balance work, school, and personal life. This course lets you study without being there in person. This is very useful for people who live and work outside the cities. They don't have to quit their jobs. This course teaches important skills like problem-solving, strategic thinking, and communication. These are the keys to success in the ever-changing marketing world. Marketing covers a wide area and is always evolving. This means there are many job options. Distance learning lets you learn at your own pace. You will understand concepts better and remember them clearly.
Usually, the eligibility criteria of Distance BBA in Marketing is to complete 10+2 (Higher Secondary) education from a recognized board. You need at least 50% marks. Age is usually not a concern. The program is open to first-time students and working professionals. There are universities that require students to prove that they know English well and have basic computer skills for online programs. There will be no common entrance exam. But some colleges may have their own admission process. People with degrees or professional backgrounds can still join. However, the university decides whether they are eligible or not based on its own rules and standards.
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Criteria |
Details |
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Academic Qualification |
10+2 or equivalent from a recognized board |
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Minimum Marks |
Usually 45% – 50% (may vary by university) |
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Age Limit |
No specific age limit (flexible) |
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Work Experience |
Not mandatory, but preferred in some universities for lateral entry |
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Additional Requirements |
English proficiency (basic) |
It will be easier to get admission to Distance BBA in Marketing through online classes by 2026. First, visit the university website and fill out the application form. Next, scan your school transcript, photo, ID, and sometimes your job experience, then send them in. After the school reviews the documents, eligible students will receive an admission notification. Universities may ask for an e-interview or an online meeting. Admission can be first-come, first-served or merit-based. After confirmation, students get access to the learning management system. This makes it easy to attend lectures, find study material, and submit assignments.
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Step |
Description |
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Step 1: Registration |
Visit the official website of the university |
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Step 2: Application Form |
Fill out online form and upload documents (marksheets, photo, ID, etc.) |
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Step 3: Fee Payment |
Pay the registration or semester fee online |
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Step 4: Document Verification |
University verifies academic and personal documents |
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Step 5: Admission Confirmation |
Provisional admission letter issued via email or portal |
The Distance BBA in Marketing entrance exams for universities are not common. They focus more on your 12th-grade marks and interviews. Universities use your 10+2 grades to decide who to admit. However, top universities may require you to take a test or attend an interview. These tests check your math, reasoning, and English skills. The admission process is simple at leading online universities like IGNOU, Amity Online, and NMIMS Global. College applicants should check university websites for 2026 admission details and updates.
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University |
Entrance Exam Requirement |
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merit-based |
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direct admission |
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based on 10+2 marks |
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optional screening in some cases |
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application + documents |
The Distance BBA in Marketing syllabus includes both general business management and marketing subjects. The program usually lasts six semesters. In the first few semesters, you will learn subjects such as management theory, organizational behavior, business economics, and financial accounting. The subsequent semesters focus more on marketing management, consumer behavior, advertising, sales promotion, market research, digital marketing, brand management, and international marketing. Elective subjects and project work are common to give you practical experience. Universities update the curriculum to match current industry trends. They also provide case studies and virtual simulations to better understand real-world marketing situations.
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Semester 1 |
Semester 2 |
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Principles of Management |
Organizational Behavior |
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Business Communication |
Business Environment |
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Financial Accounting |
Macroeconomics |
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Microeconomics |
Cost & Management Accounting |
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Business Mathematics |
Computer Applications in Business |
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Semester 3 |
Semester 4 |
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Marketing Management |
Sales & Distribution Management |
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Human Resource Management |
Consumer Behavior |
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Business Statistics |
Operations Management |
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Environmental Studies |
Research Methodology |
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E-Commerce |
Business Law |
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Semester 5 |
Semester 6 |
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Advertising & Brand Management |
International Marketing |
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Digital Marketing |
Retail Marketing |
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Services Marketing |
Entrepreneurship Development |
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Strategic Management |
Project Work / Internship |
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Elective I (e.g., Marketing Analytics) |
Elective II (e.g., Social Media Marketing) |
Success in Distance BBA in Marketing requires certain skills. The three most important are effective presentation, strong communication and persuasion abilities. Thinking creatively, having an innovative mindset and imaginative skills can make one a great advertiser or brand promoter. Digital literacy is important in today's online marketing world. Time management and self-monitoring are important for e-learning students. Being familiar with market trends, language skills and basic math knowledge helps students understand and apply marketing concepts in real life.
|
Skill Type |
Examples |
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Communication Skills |
Writing, public speaking, negotiation |
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Analytical Thinking |
Market research, data interpretation |
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Digital Marketing Skills |
SEO, Google Ads, social media marketing |
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Strategic Thinking |
Campaign planning, brand positioning |
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Creativity |
Ad design, content marketing strategies |
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Time Management |
Meeting deadlines, managing virtual coursework |
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Technical Skills |
MS Office, CRM tools, analytics platforms |
You can get a marketing degree without going to a regular college. Distance BBA in Marketing is the best way for students to learn marketing. Some of the top colleges for Distance BBA in Marketing are Indira Gandhi National Open University, Amity University Online, Sikkim Manipal University, etc. These universities offer interactive classes, live sessions, and job assistance. The curriculum includes advertising, consumer behavior, and digital marketing. Graduates can work as marketing executives, brand managers, or digital marketers.
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College/University |
Location |
Average Fees (Total 3 Years) |
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New Delhi |
INR 21,000 – INR 24,000 |
|
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Mumbai |
INR 1,20,000 – INR 1,30,000 |
|
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Noida (U.P.) |
INR 1,00,000 – INR 1,20,000 |
|
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Bangalore |
INR 90,000 – INR 1,10,000 |
|
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Punjab |
INR 75,000 – INR 90,000 |
|
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Gangtok |
INR 60,000 – INR 80,000 |
|
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Tamil Nadu |
INR 25,000 – INR 35,000 |
The Distance BBA in Marketing is offered by private universities in India. These programs have video lectures and e-learning resources for students that they can use anytime. The top private colleges of Distance BBA in Marketing programs are Amity University Online, NMIMS Global, Jain University Online, etc. These universities are top in digital marketing and analytics. They have great facilities like career counseling and job placement assistance. The fees for these programs range from INR 60,000 to INR 1.3 lakh. Private colleges ensure quality education for both employees and students in business and entrepreneurship. They offer global content, interaction, and flexibility in programs.
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College/University |
Location |
Average Fees (Total 3 Years) |
|
Mumbai |
INR 1,20,000 – INR 1,30,000 |
|
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Noida (U.P.) |
INR 1,00,000 – INR 1,20,000 |
|
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Bangalore |
INR 90,000 – INR 1,10,000 |
|
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Punjab |
INR 75,000 – INR 90,000 |
|
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Gangtok |
INR 60,000 – INR 80,000 |
|
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Punjab |
INR 80,000 – INR 90,000 |
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Rajasthan |
INR 85,000 – INR 95,000 |
The most affordable and flexible BBA programs in India are offered by state universities. Some of the top government colleges for Distance BBA in Marketing are Indira Gandhi National Open University, Karnataka State Open University, Tamil Nadu Open University, etc. This program has good study material and has centers all over India. Students can also study related subjects such as market trends, consumer behavior, and merchandising at Tamil Nadu Open University and Nalanda Open University. These programs cost between INR 4,000 and INR 30,000. This low price range allows students from various backgrounds to obtain a recognized marketing and business qualification. These university programs have UGC-DEB approval. This makes them flexible and industry-recognized.
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College/University |
Location |
Average Fees (Total 3 Years) |
|
New Delhi |
INR 21,000 – INR 24,000 |
|
|
Chennai |
INR 15,000 – INR 20,000 |
|
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Mumbai |
INR 18,000 – INR 22,000 |
|
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Mysore |
INR 20,000 – INR 25,000 |
|
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Visakhapatnam |
INR 18,000 – INR 22,000 |
|
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Chennai |
INR 16,000 – INR 22,000 |
The eligibility level for distance BBA in Marketing in India may vary. The Distance BBA in Marketing Fees depend on the facilities and teaching methods. On average, the entire cost of a 3-year course can range between INR 30,000 to INR 1,20,000. IGNOU, NMIMS Global and Amity Online are well-known distance learning providers. A learner's fee usually ranges between INR 50,000 to INR 1,00,000. You have to pay it every term or year. This cost includes things like handbooks, e-content, exams, and learner care. Some schools also offer scholarships and loan repayment. This means that Distance BBA programs are no longer just for graduate students. Working people can also easily take it while balancing their jobs, referrals, and finances.
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University |
Approximate Total Fee (3 Years) |
|
INR 21,000 – INR 24,000 |
|
|
INR 1,20,000 – INR 1,30,000 |
|
|
INR 1,00,000 – INR 1,20,000 |
|
|
INR 90,000 – INR 1,10,000 |
|
|
INR 75,000 – INR 90,000 |
|
|
INR 25,000 – INR 35,000 |
There are many future scopes after Distance BBA in Marketing, especially in the digital world. Graduates can go ahead with higher education, like an MBA or PGDM. They can also get certifications in digital marketing, brand management or market analytics. Graduate certificates also lead to jobs in sales strategy, marketing research, product management and advertising. The marketing industry now has a lot of data. This changes the job demands. This makes it easier for people to get jobs in FMCG, IT, e-commerce and services. Entrepreneurs and freelancers can use marketing skills to grow their business. They can also guide other businesses. Trends in mobile branding and digital marketing ensure that Distance BBA alumni remain competitive. They can adapt to the changes taking place in the industry.
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Pathway |
Description |
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Higher Education |
MBA, PGDM, or Professional Certifications (e.g., Digital Marketing, SEO) |
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Government Exams |
Eligible for SSC, UPSC, Banking, and other public sector exams |
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Entrepreneurship |
Start marketing agencies, digital startups, or freelancing careers |
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International Studies |
Pursue Master’s abroad in Marketing or Business |
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Career Shifts |
Move into related domains like sales, PR, market research |
Graduates who pursue a distance BBA in Marketing have a variety of career options. They can work as marketing executives, sales managers, brand associates, market research analysts, digital marketing specialists, and social media managers. These jobs are found in retail, finance, real estate, telecom, and e-commerce. Students with skills in content creation and analysis can also work in advertising or content strategy. Affordable and successful marketing is in great demand. Distance BBA in Marketing Career Opportunities, such as SEO, SEM, and data analytics, offer good earning potential. Distance students learn the basics of marketing. They are ready to work without any stress, as they have the right education.
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Job Role |
Description |
|
Marketing Executive |
Assists in planning and executing marketing strategies |
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Digital Marketing Specialist |
Handles online campaigns, SEO, content, and social media |
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Brand Manager |
Manages brand image, coordinates product promotions |
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Market Research Analyst |
Gathers and analyzes market data to inform decisions |
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Sales Executive |
Engages in B2B/B2C sales activities |
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Social Media Manager |
Plans and manages content and promotions on social platforms |
Marketing graduates and online business administration students in India can do a variety of jobs. Distance BBA in Marketing Salaries depend on skills, experience, location, and industry. The minimum annual salary is usually INR 2.5 to INR 4.5 lakh. A manager with 3-5 years of experience can earn INR 5 to INR 8 lakh per year in the same field. For example, managers in data analysis and brand management in big cities or large companies earn the highest salaries. Freelancers are paid based on the success of their project. Someone who uses digital marketing tools is more likely to get hired in the marketing sector than someone who doesn't use them.
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Job Role |
Average Starting Salary (Per Annum) |
|
Marketing Executive |
INR 2.5 – INR 4 LPA |
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Digital Marketing Executive |
INR 3 – INR 5 LPA |
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Sales Executive |
INR 2 – INR 3.5 LPA |
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Brand Manager (Mid-Level) |
INR 6 – INR 10 LPA |
|
Social Media Manager |
INR 3 – INR 5 LPA |
|
Market Research Analyst |
INR 3.5 – INR 6 LPA |
Many recognized companies welcome students who pass the Distance BBA in Marketing. Distance BBA in Marketing Top Recruiters include big firms like HDFC Bank, ICICI Prudential, Amazon, Flipkart, TCS, and Wipro. E-commerce, digital marketing firms, startups, and large consumer brands have interesting job openings. Advertising agencies like Ogilvy, Dentsu, and WatConsult usually want people with no experience. They look for people who can promote the brand and do content marketing. Candidates with internships, certifications, and project portfolios are more likely to be hired. Companies say these things are important.
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Company |
Sector |
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Amazon |
E-commerce |
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Deloitte |
Consulting |
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TCS / Infosys |
IT Services |
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Byju’s / Unacademy |
EdTech |
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HUL / P&G |
FMCG |
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Flipkart / Meesho |
E-commerce |
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HDFC / ICICI Bank |
BFSI |
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Zomato / Swiggy |
Tech |
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