Bachelor of Commerce (B.Com.) Retail Marketing Syllabus 2025: Subjects, Specializations, and Semester-wise Syllabus

Syllabus for B.com In Retail Marketing course

A Bachelor of Commerce (B.Com) program with a specialization in Retail Marketing is designed to provide students with a comprehensive understanding of various aspects of retail management and marketing strategies. The syllabus typically encompasses a wide range of subjects that equip students with the knowledge and skills required to excel in the dynamic retail industry. Students can expect to study subjects such as Retail Management, Marketing Management, Consumer Behavior, Sales and Distribution Management, Visual Merchandising, E-commerce, Retail Analytics, and Supply Chain Management. Additionally, the curriculum often includes courses on business ethics, entrepreneurship, and communication skills to enhance students' overall competence. The program places a strong emphasis on practical learning, with case studies, internships, and real-world projects forming a vital part of the coursework. This experiential learning approach allows students to apply theoretical concepts to real-world retail scenarios, preparing them for the challenges and opportunities in the retail marketing sector. Overall, a B.Com in Retail Marketing equips students with a holistic understanding of the retail industry, enabling them to pursue rewarding careers in various roles such as retail managers, merchandisers, marketing analysts, or even start their own retail ventures.

1st Year OR 1st & 2nd Semester Syllabus of Bachelor of Commerce (B.Com.) Retail Marketing

S.no	Subjects
1	Financial Accounting
2	Business Regulatory Framework
3	Communication
4	Economics
5	Business Mathematics & Statistics

2nd Year OR 3rd & 4th Semester Syllabus of Bachelor of Commerce (B.Com.) Retail Marketing

S.No	Subjects
1	Information Technology & Its Application in Business
2	Principles of Marketing & e-Commerce
3	Direct & Indirect Taxation

3rd Year OR 5th & 6th Semester Syllabus of Bachelor of Commerce (B.Com.) Retail Marketing

S.no	Subjects
1	Consumer Behavior & Sales Management
2	Retail Management & Marketing of Services
3	Product & Pricing Management + Marketing Communication
4	Rural Marketing & International Marketing
5	Project Work