3 Years
Under Graduate
Commerce
Distance
Explore BCom in Marketing distance education syllabus: Gain marketing expertise flexibly. Learn key concepts online. Enroll today
The curriculum encompasses both core business subjects and specialized marketing courses. Core subjects often include Business Communication, Principles of Management, Financial Accounting, Microeconomics, and Business Law, among others. These foundational courses lay the groundwork for a solid understanding of business operations and management.
The marketing-specific part of the syllabus delves into various areas crucial for effective marketing campaigns. These may include Consumer Behavior, Market Research, Advertising and Promotion, Brand Management, Digital Marketing, Sales Management, and International Marketing. Students learn to analyze consumer preferences, conduct market research, develop advertising strategies, manage brand identities, leverage digital platforms, and explore global marketing trends.
In a Distance Education setup, students typically receive study materials, assignments, and access to online resources to facilitate self-paced learning. The mode of assessment might involve online quizzes, assignments, and occasionally, physical exams at designated centers. The program is designed to cater to individuals who may have other commitments or prefer studying at their own pace.
Overall, a BCom in Marketing through Distance Education provides students with a strong academic foundation in marketing principles while accommodating their individual learning preferences and schedules. It equips graduates with the skills needed to pursue careers in various industries, such as advertising, sales, market research, and brand management.
| Semester | Subject | Topics Covered |
|---|---|---|
| 1 | Financial Accounting I | - Introduction to Accounting |
| - Accounting Principles and Concepts | ||
| - Recording of Transactions | ||
| - Preparation of Financial Statements | ||
| Business Communication | - Principles of Business Communication | |
| - Types of Communication | ||
| - Business Letters and Emails | ||
| - Report Writing | ||
| Business Mathematics | - Arithmetic and Algebraic Concepts | |
| - Ratio, Proportion, and Variation | ||
| - Percentages and Applications | ||
| - Financial Mathematics | ||
| 2 | Financial Accounting II | - Accounting for Partnerships and Corporations |
| - Final Accounts and Adjustments | ||
| - Depreciation and its Methods | ||
| - Inventory Valuation | ||
| Business Economics | - Microeconomics and Macroeconomics | |
| - Demand and Supply | ||
| - Production and Cost Analysis | ||
| - Market Structures | ||
| Business Law | - Indian Contract Act | |
| - Sale of Goods Act | ||
| - Negotiable Instruments Act | ||
| - Consumer Protection Act | ||
| 3 | Cost Accounting | - Cost Concepts and Classification |
| - Cost Sheet and Cost Control | ||
| - Methods of Costing | ||
| - Budgeting and Budgetary Control | ||
| Management Accounting | - Nature and Scope of Management Accounting | |
| - Cost-Volume-Profit Analysis | ||
| - Standard Costing and Variance Analysis | ||
| - Marginal Costing and Break-even Analysis | ||
| Marketing Principles | - Introduction to Marketing | |
| - Marketing Mix: Product, Price, Place, Promotion | ||
| - Consumer Behavior | ||
| - Market Research and Analysis | ||
| 4 | Advanced Financial Accounting | - Amalgamation, Absorption, and Reconstruction |
| - Accounting for Banking and Financial Institutions | ||
| - Insurance Companies' Accounts | ||
| - Accounting for Non-Profit Organizations | ||
| Auditing | - Auditing Principles and Techniques | |
| - Types of Audit and Audit Programs | ||
| - Internal Control and Audit Evidence | ||
| - Audit Reports and Professional Ethics | ||
| Marketing Management | - Strategic Marketing Planning | |
| - Brand Management | ||
| - Sales and Distribution Management | ||
| - Digital Marketing and E-Commerce |
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