Diploma in Sales And Marketing Management Syllabus

  • course years 1 Years
  • type of course Diploma
  • course stream Management
  • course type Full Time

Develop expertise in sales and marketing strategies, consumer behavior, market analysis, and product promotion to excel in the field of sales and marketing.

Syllabus of Diploma in Sales and Marketing Management

The syllabus for the Diploma in Sales and Marketing Management program is designed to equip students with the knowledge and skills needed for successful careers in sales and marketing. Students typically cover core topics related to marketing strategy, consumer behavior, and market research. The curriculum often includes courses on sales techniques, sales management, and customer relationship management (CRM). Students also delve into topics related to digital marketing, branding, and advertising. Practical experiences such as marketing campaigns, sales simulations, and market analysis projects may be included to help students apply sales and marketing concepts in real-world business scenarios. Graduates are well-prepared for roles in sales management, marketing management, and business development.

Diploma in Sales and Marketing Management Syllabus & Subjects

The table below lists some of the subject details for the Diploma in Sales And Marketing Management :

S.No. Subjects
1 Digital Marketing
2 Brand Management
3 Market positioning
4 Market segmentation
5 Market targeting
6 Demonstration sessions
7 Assignments, and practical
8 Markets' Nature and Culture Market-plan monitoring and control schemes
9 Basic Sales Marketing
10 Marketing Management
11 Processes Management
12 Development of Strategic Marketing
13 Market analysis and market potential
14 Research Consumer Behaviour and Market Buying Trends
15 Study Sales and Marketing: Fundamental Functions, Characteristics, and Roles in the Market Analysis Techniques for Market Competition

Diploma in Sales and Marketing Management Projects

Let's look at some of the most creative diploma in Sales And Marketing Management project ideas that are suitable for both experts and newcomers :

(i). Creating a thorough digital marketing plan for a local firm.

(ii). Analysing the market and suggesting entrance plans for a new product in a particular sector.

(iii). Constructing a non-profit organization's branding and advertising campaign.

(iv). Analysing client feedback and making suggestions for enhancements to improve customer happiness.

(v). Creating a social media engagement strategy to boost online visibility and brand recognition.

(vi). Examining the efficacy of numerous sales strategies and advising the best ones for a certain market.

(vii). Making a report on the advantages and disadvantages of a business compared to its rivals is covered in the item.

(viii). Creating a loyalty program to keep current consumers and draw in new ones is covered in the item.

(ix). Creating marketing materials and a trade show exhibit for an item launch event.

(x). Analysing how pricing strategies affect revenue and sales for a particular good or service.

Reference Books for a Diploma in Sales and Marketing Management

Diploma in Sales and Marketing Management books provide students with a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference :

Name of Author Name of Book
Philip Kotler Marketing Management
Rajan Saxena Marketing Management
C.S. Rayudu Sales and Distribution Management
K. Karunakaran Sales Management: Concepts, Practice, and Cases
Arindam Banik Principles of Marketing: Text and Case Studies
Jagdish Sheth, Atul Parvatiyar Relationship Marketing: Exploring Relational Strategies in Marketing
Dr D.V.G. Krishnan, Dr M.S. Rajasree Marketing Research: Text and Cases

Student Also Visited

Bhartiya Shiksha Parishad Banner
Bhartiya Shiksha Parishad Logo
Bhartiya Shiksha Parishad Lucknow
Lucknow,
Indian Institute of Pharmaceutical Marketing Banner
Indian Institute of Pharmaceutical Marketing Logo
Indian Institute of Pharmaceutical Marketing, Lucknow
Lucknow,
CDOE banner
CDOE logo
Centre for Distance and Online Education (CDOE)
Aligarh,
IICT banner
IICT logo
Indian Institute of Commerce & Trade (IICT, Lucknow)
Lucknow,
IMCI  Banner
IMCI Logo
Institute of Marketing and Communications India (IMCI), Noida
Noida,
SIHET  Banner
SIHET Logo
Swastika Institute of Higher Education and Technology - (SIHET, Indore)
Indore,
Banner
Logo
Times Pro, New Delhi
New Delhi,
IAS Banner
IAS Logo
IAS Academy (IAS, Kolkata)
Kolkata,
MMDC Banner
MMDC Logo
Moradabad Muslim Degree College (MMDC, Moradabad
Moradabad,
IDE banner
IDE logo
University of Madras, Institute of Distance Education (IDE, Chennai)
Chennai,
Trending Now
Universitykar Loader
back back
Trending Courses View All
Top