2 Years
Post Graduate
Management
Distance
The Distance MBA is a popular career
course because of its support and flexibility. The course is also offered with
different specializations. One of these popular specializations is the Distance
MBA in Digital Marketing. The degree is among the most popular options for
aspiring managers looking to pursue a career in marketing.
The Distance MBA in Digital Marketing is
a two-year master's program. The focus of this program is to provide the skills
needed to promote a product or service digitally. Digital marketing is an
industry that is growing by leaps and bounds due to the proliferation of new
brands in the market, primarily through virtual and digital means.
The Distance MBA in Digital Marketing is
an innovative postgraduate professional degree. This is a two-year course in
which students will learn management strategies focused on business
development, with a strong focus on digital marketing to promote and increase
sales on electronic websites/platforms/social media. The course is divided into
4 semesters, in which it is possible to learn and acquire practical and
theoretical knowledge and skills.
This program covers topics such as Growth Marketing, Consumer Behavior, E-Commerce Brand Management, Internet and Marketing. Social media analysis, integrated marketing strategy, etc. Course topics are typically covered with engaging learning materials and case studies that give students real insight into the concepts being learned.
| Particulars | Values |
| Course Name | Distance Master of Business Administration in Digital Marketing |
| Course Level | Post Graduate (PG) |
| Course Duration | 2 years |
| Examination Type | Semester System |
| Eligibility Criteria | Bachelor's degree from a recognized university/college with (45% to 50% aggregate marks) |
| Admission Process | Merit/Entrance Based |
| Specialization | Digital Marketing |
| Internship | Yes |
| Entrance Exams | CAT, MAT, GMAT, etc. |
| Course Fee | INR 80,000 to INR 3 LPA |
| Average Annual Salary | INR 8.25 LPA to INR 30 LPA |
| Top Recruiters | PepsiCo, ITC, Google, Microsoft, IBM, etc. |
| Job Profiles | Digital Marketing Manager, Digital Marketing Executive, Digital Marketing Specialist, Senior Digital Marketing Specialist, Head of Digital Marketing, Social Media Manager |
The Distance MBA in Digital Marketing is considered to be one of the greatest opportunities for students to increase their chances of a serious and top-notch career. All students can expand their skills and knowledge by attending the course to compete in the market.
The Distance MBA in Digital Marketing program covers many relevant topics such as email marketing, digital branding, strategy management, internet marketing and more. Given that digital marketing has been one of the most important and fastest-growing areas of work in recent years; offers great career opportunities.
There are many career opportunities as the skills they acquire during their studies will lead them to lead the world of advertising and marketing.
(1) The curriculum includes subjects such as email marketing, strategy management, leadership, internet marketing, social media marketing, etc., which are becoming mainstream in many disciplines.
(2) You will learn digital marketing practices and management concepts.
(3) Demand for professionals with strong digital marketing skills increases by more than 35% in leadership positions in many organizations.
(4) Each candidate upon completion of the Distance MBA in Digital Marketing course will be eligible to work in many profiles such as a digital marketing manager, digital marketing manager, advertising manager, etc.
The Eligibility Criteria for the Distance MBA in Digital Marketing are as follows:
(1) The candidate must have a university degree from a recognized university.
(2) To enrol in a course, the student does not have to pass an entrance exam.
(3) According to the institution, there is no age limit for applying to the program.
The following are the typical steps to apply for a Distance MBA in digital marketing:
(1) To register, visit the university's official website.
(2) After registering, fill in the application form with your data.
(3) After completing the application form, please attach the relevant documents.
(4) Then submit your application along with the application fee (if applicable).
(5) The next step is to pay for the tuition using the payment method listed on the website (Internet banking/debit transfer/UPI payment, etc.).
(6) Applicants will receive an email confirming their registration and stating their registration number.
Once your application has been accepted, depending on the university, there may be a final group discussion or face-to-face interview before your admission to the Distance MBA in Digital Marketing is confirmed. Selected students must pass a university selection process that includes a written test, GD and PI.
To follow a course or subject, interests are the first and most important factor to consider. If someone is interested in learning or enrolling in a Distance MBA in digital marketing, they must have the qualities or skills to complete the course and reap the rewards. Many companies offer jobs with good pay, benefits, and perks. Here are some of the most important skills to build a career in this field:
(1) Writing and Editing Skills
(2) Creativity and Analytical Abilities
(3) Strategic Thinking
(4) Design Skills
(5) Marketing Automation
(6) Entrepreneurial Skills
(7) Be persuasive
Students must pass a state or national entrance exam, depending on the institution of their choice.
There is a list of entrance exams for students who want to enrol in MBA programs in digital marketing at various institutions and universities. The following is a list of some of the entrance exams that are administered for Distance MBA in Digital Marketing students applying for admission.
| Entrance Exams | Conducting Body |
| CAT (Common Admission Test) | Indian Institutes of Management (IIMs) |
| GMAT (Graduate Management Aptitude Test) | Graduate Management Admission Council (GMAC) |
| ATMA (AIMS Test for Management Admissions) | Association of Indian Management Schools (AIMS) |
| MAT (Management Aptitude Test) | All India Management Association (AIMA) |
| CMAT (Common Management Admission Test) | National Testing Agency (NTA) |
| XAT (Xavier Aptitude Test) | XLRI, Jamshedpur |
| NMAT by GMAC (NMIMS Management Aptitude Test) | Graduate Management Admission Council (GMAC) |
| SNAP (Symbiosis National Aptitude Test) | Symbiosis International (Deemed) University (SIU) |
| IIFT (Indian Institute of Foreign Trade Exam) | National Testing Agency (NTA) |
| IBSAT (ICFAI Business School Aptitude Test) | IFHE, Hyderabad |
In addition, there are other state entrance exams that applicants can take for admission to the Digital MBA in Digital Marketing:
| Entrance Exam Name | Conducting Body |
| AP ICET Entrance Exam | Sri Venkateshwara University, Tirupati |
| HPCET Entrance Exam | Himachal Pradesh Technical University (HPTU) |
| KMAT Kerala Entrance Exam | Kerala University of Fisheries and Ocean Studies (KUFOS) |
| TANCET Entrance Exam | Anna University, Chennai |
| TS ICET Entrance Exam | Kakatiya University, Warangal |
| MAH MBA CET Entrance Exam | State Common Entrance Test Cell, Maharashtra |
| PU CET Entrance Exam | Punjab University, Chandigarh |
| UPSEE Entrance Exam | Dr. A. P. J Abdul Kalam Technical University (AKTU) |
Annual tuition fees for the Distance MBA Digital Marketing course vary by university. This depends on several factors such as University level, major, curriculum and others. Some of the universities with their fee structures are tabulated below:
| Name of College | Average Annual Fees |
| UPES, Dehradun | INR 1.5 LPA |
| Amity University Online | INR 2.5 LPA |
| Regenesys Business School, Mumbai | INR 4.8 LPA |
| Parul University Online | INR 80,000 |
Two of the common degrees evaluated in the Distance Master’s Program in the table listed below based on a few parameters:
| Parameters | Distance MBA in Digital Marketing | Distance MBA in International Marketing |
| Course Name | Distance Master of Business Administration in Digital Marketing | Distance Master of Business Administration in International Marketing |
| Course Overview | The focus of this program is to provide the skills needed to promote a product or service digitally. | This is the ideal course for students and professionals who want to learn the intricacies of effective international business marketing without having to visit a university campus every day. |
| Course Duration | 2 Years | 2 Years |
| Course Level | Post Graduate (PG) | Post Graduate (PG) |
| Eligibility Criteria | Bachelor's degree from a recognized university/college with (45% to 50% aggregate marks) | Candidate holding a graduation degree with 50% aggregate marks from a recognized university along with entrance exam scores |
| Admission Process | Merit/Entrance Based | Merit/Entrance Based |
| Course Fee | INR 80,000 to INR 3 LPA | INR 1 to 10 lakhs |
| Career Prospect | Digital Marketing Manager, Digital Marketing Executive, Digital Marketing Specialist, Senior Digital Marketing Specialist, Head of Digital Marketing, Social Media Manager, etc. | International Buyer, Business Development Director, International Business Consultant, International Exports Director, International Strategy Manager, International Sales Manager, etc. |
| Average Annual Salary | INR 8.25 LPA to INR 30 LPA | INR 40 LPA |
Listed below are some of the top Distance MBA in Digital Marketing Colleges in India which offer the course:
| Course Fee Range | Name of College |
| Above 5 Lakh | UpGrad, Mumbai |
| INR 3 Lakh to 5 Lakh | Jagdish Sheth School of Management |
| Amity University Online | |
| Regenesys Business School | |
| INR 2 Lakh to 3 Lakh | UpGrad Chandigarh University Delhi |
| UpGrad Chandigarh University Mumbai | |
| Jain Deemed to be University | |
| Great Learning Gurgaon | |
| INR 1 Lakh to 2 Lakh | Mewar University School of Continuing Education |
| Institute of Advance Education and Research Kolkata | |
| Under 1 Lakh | Parul University |
The digital marketing industry has seen an average growth of over 65% over the past few years, which just goes to show that the success rate and job opportunities have increased significantly. Therefore, after admission to this course, students can see their future by following a straight path.
After completing the Distance MBA Digital Marketing course, students can find jobs in digital media agencies, marketing agencies, e-commerce, IT companies, multinational corporations, etc. A candidate taking this course earns between INR 8.25 LPA and INR 16.55 LPA.
A Distance MBA program with a focus on digital marketing is gaining popularity these days as this type of marketing is poised to transform the industry forever. For an organization or institution to successfully sell its goods and services to consumers, it must have a department that is responsible for branding and advertising. Below are some areas of recruitment:
| IT Companies | Super Markets |
| Hospitals | Banking sector |
| Hotels and Restaurants | Retail stores and shops |
| Government Sectors | Product-based companies |
| Manufacturing industry | Educational Institutions |
The scope of Distance MBA digital marketing jobs in India is vast, with a standard salary of INR 4.69 LPA. The pay scale range can vary from INR 3 LPA to INR 20 LPA depending on the fresher’s skills. As he gains experience, he advances in his career and earns more.
The table below lists the Salary range for a Distance MBA in Digital Marketing:
| Designation | Salary (INR) |
| Advertising and Promotion Manager | 6.25 LPA |
| Insurance Branding Manager | 4.15 LPA |
| Assistant Marketing Manager | 5.88 LPA |
| Digital Marketing Manager | 6.89 LPA |
| Senior Business Analyst | 10 LPA |
| Branch Marketing Manager | 8.25 LPA |
| Relationship Manager | 6.75 LPA |
| Marketing Executive | 6.5 LPA |
A Distance MBA in Digital Marketing offers great opportunities to work abroad. Industries include marketing and sales, information technology, product-driven business, banking, and many more.
Top International Recruiting Companies that hire Distance MBA in Digital Marketing graduates are:
| Paytm | |
| Gpay | |
| Capgemini | |
| HCL | |
| Airtel | TCS |
| American Express | Microsoft |
| SapientRazorfish | |
| iProspect India | BCWebwise |
| WATConsult | Webchutney |
| Resultrix | Mirum India |
| Ogilvy Public Relations Worldwide | Reprise Media India |
| iStrat | Interactive Avenues |
| Quasar Media | To The New Digital |
| GroupM India | Foxy Moron |
| Xebec Digital | Langoor |
| Social Panga | AdGlobal360 |
A Distance MBA in Digital Marketing has become one of the most sought-after degrees in recent times as every new and established business uses digital platforms to promote their business and attract potential customers. There is a healthy market for digital marketing graduates and plenty of room for development and growth as well. The digital platform is already the preferred platform for promoting the brand and selling the products and services of many brands.
However, the fierce competition for MBA degrees in the digital marketing industry is forcing companies to hire professionals who can navigate the digital maze and bridge the gap between their products and their target customers. Therefore, a Distance MBA in digital marketing is a good degree that not only opens up opportunities in today's market but also that professionals in this field can expect to enhance their career prospects. Additionally, a Distance MBA in digital marketing is a field that allows working professionals to acquire new skills in their field to accelerate their growth and salary increase. Here are some of the best job opportunities you can get after completing a Distance MBA in digital marketing:
| Job Profile | Job Description |
| Digital Marketing Manager | A Digital Marketing Manager deals with the planning and management of marketing campaigns that boost a company's brand, products, or services. They are responsible for planning campaigns, identifying trends, and analyzing metrics. They typically have a knack for social media and art direction. |
| Advertising Manager | An Advertising Manager takes care of a company's advertising activities and guides team members to design creative, consistent, and brand-specific ad campaigns. They also work with other staff members to establish project goals and monitor, approve, and assess a project's status and impact on the business. |
| Market Research Analyst | A Market research Analyst is responsible for gathering and analyzing data on consumers and competitors. They study business conditions, consumer preferences, and other factors to estimate potential sales of their product or service. They help a business understand what products people want, who are the potential buyers, and what should be the right price. |
| Social Media Manager | A Social Media Manager oversees a company's interactions with the public by implementing various strategies through social media platforms. They are responsible for analyzing engagement data, planning digital campaigns to build community online, and identifying trends in customer interactions. |
| Brand Manager | The responsibility of a Brand Manager is to ensure that the branding of a business is consistent across advertising and campaigns. They make strategies to promote and change the public perception of brands and make sure that it stays popular, recognizable, up-to-date, and exciting to customers. |
| Content Marketer | A content marketer is responsible for the creation and execution of an editorial calendar that can include blogs, videos, white papers, checklists, infographics, case studies, research, tweets, emails, letters, webinars, etc. They orient their content toward different audiences at different points to make a purchase as well as work toward getting clicks from the right users. |
| Paid Media Manager | Paid Media Managers are responsible for the everyday management of paid digital marketing campaigns of a B2B and B2C business which can include paid search, display, and social advertising strategies. They also deal with conceptualizing, devising, designing, creating, editing, and directing media projects. |
| Content Writer | A Content Writer is responsible for creating informative and engaging content to help a business showcase its products or services. They create a variety of content like articles, blogs, webpages, web 2.0, press releases, guest posts, etc., on the subjects related to a brand. |
| SEO Manager | SEO Managers deal with the development and implementation of effective Search Engine Optimization (SEO) strategies. They coordinate content, design, social media, pay-per-click (PPC) marketing, and other activities. They are also responsible for the management of offsite and onsite optimization projects. |
The Distance MBA in Digital Marketing is a worthwhile course for students who want to enter the management discipline and deal with digital marketing topics. Students will be able to advance to the next level by entering one of the most desirable disciplines to work in.
By choosing this Distance MBA in Digital Marketing degree, students will deepen their understanding of digital marketing concepts and management. After completing this course, students will be able to improve their marketing skills, managerial skills, leadership skills, social media skills, etc.
Once a candidate completes the Distance MBA in Digital Marketing program, they can look forward to an effective and prosperous development career.
Upon completion of the program, graduates of a Distance MBA in Digital Marketing are well-prepared to pursue various roles in digital marketing, such as digital marketing managers, social media managers, SEO specialists, digital advertising managers, or digital strategists. The comprehensive knowledge and skills gained through the program enable graduates to develop and execute effective digital marketing strategies, optimize online presence, and drive business growth in the digital realm.
A Distance MBA in Digital Marketing offers professionals the flexibility to advance their understanding of digital marketing while maintaining their work commitments. The program's comprehensive curriculum, flexible learning format, and networking opportunities make it an excellent choice for individuals seeking to enhance their career prospects in the field of digital marketing. Whether aiming for career growth or transitioning into digital marketing roles, graduates of a Distance MBA in Digital Marketing are well-equipped to excel in leveraging digital channels, engaging customers, and achieving marketing success in the digital era.
(1) Is the Distance MBA program in Digital Marketing worth it?
Ans: This Distance MBA in Digital Marketing E-Commerce Management degree is highly beneficial for developing a successful marketing career. This course being of equivalent degree as a regular MBA, opens a vast number of opportunities in the marketing and corporate world, with highly paid job roles available for the student in MNCs, top companies, marketing agencies etc.
(2) How to apply for the Distance MBA program in Digital Marketing programme?
Ans: You can easily apply for this online MBA in Digital Marketing programme by visiting the official website of the university you want to pursue the course. There you can register yourself as a new user and fill out the admission form along with attached copies of your important personal and educational documents. Pay the registration fee and academic fee to successfully apply to the course.
(3) What are the fees of the Distance MBA program in Digital Marketing course?
Ans: The average fees of a Distance MBA program in Digital Marketing course range between INR 80,000 to INR 3,00,000 depending on the specific university where you pursue the course. There are EMI options or other financing options which are usually available for the students to afford the course.
(4) Is a Distance MBA program in Digital Marketing valid?
Ans: Yes, as per the guidelines of UGC-DEB, an online MBA in digital marketing and e-commerce is a valid course and is of equivalent credibility and validity as a regular MBA in digital marketing and e-commerce.
(5) What are the benefits of studying distance MBA in digital marketing?
Ans: In this programme, you will gain an understanding of content marketing as well as current marketing techniques. Digital marketing emphasizes return on investment. With an MBA, you gain expertise in marketing, reputation management, and sales.
(6) Is a Distance MBA in Digital Marketing difficult?
Ans: The Distance MBA in Digital Marketing program includes the use of social media, search engines, mobile devices, and other digital channels. The difficulty level of a Distance MBA in Digital Marketing course can vary depending on an individual's aptitude, prior knowledge, and effort.
(7) Which MBA is better online or distance?
Ans: Each mode of MBA has its own advantages and disadvantages. It will cater to your different needs/ requirements. However, when a question of which is better distance or regular MBA or online MBA, considering the perks and flexibility, online MBA is the best option.
(8) Is digital marketing a good career?
Ans: Digital marketing skills rank among the top trending job skills as per the analysis of Google Trends search data. If you Want to increase your salary you better start learning digital marketing. Because of the high demand, the pay for digital marketing roles is also high.
(9) Is digital marketing high paying job?
Ans: The ideal candidate should have a good understanding of all the latest trends in digital marketing. This person should also be able to manage various tasks and projects efficiently. The average salary for a Digital Marketing Manager in India is Rs. 5,48,755 per year.
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