2 Years
Post Graduate
Management
Distance
A Distance MBA in Digital Marketing program offers a comprehensive curriculum aimed at providing students with the skills and knowledge required to excel in the rapidly evolving field of digital marketing. The syllabus is designed to cover various aspects of digital marketing, including online advertising, social media marketing, content marketing, search engine optimization (SEO), data analytics, and more.
Some of the key subjects typically included in the syllabus are Digital Marketing Strategy, Social Media Marketing, Search Engine Marketing, Email Marketing, Web Analytics, Content Marketing, and Mobile Marketing. The program often incorporates real-world case studies, projects, and hands-on experience to ensure that students are well-prepared to navigate the digital landscape.
Upon completing this program, graduates can pursue exciting career opportunities as Digital Marketing Managers, SEO Specialists, Social Media Strategists, Content Marketers, and Digital Advertising Analysts in various industries. This program equips students with the skills needed to thrive in the digital marketing ecosystem.
| Subject | Description |
|---|---|
| Marketing Management | Principles and practices of marketing management. |
| Digital Marketing Basics | Introduction to digital marketing concepts and tools. |
| Business Communication | Effective communication skills in a business environment. |
| Financial Management | Basics of financial management and analysis. |
| Strategic Management | Fundamentals of strategic planning and management. |
| Subject | Description |
|---|---|
| Social Media Marketing | Strategies and techniques for marketing on social media. |
| Consumer Behavior | Understanding consumer psychology and behavior. |
| Web Analytics | Tools and methods for analyzing website traffic and data. |
| E-commerce | Principles and practices of electronic commerce. |
| Marketing Research | Techniques for conducting market research and analysis. |
| Subject | Description |
|---|---|
| Search Engine Optimization (SEO) | Strategies for improving website visibility on search engines. |
| Content Marketing | Creation and distribution of valuable content for marketing. |
| Mobile Marketing | Marketing strategies tailored for mobile platforms. |
| Brand Management | Building and managing brand identity and reputation. |
| Data Analysis for Marketing | Analyzing and interpreting data for marketing decisions. |
| Subject | Description |
|---|---|
| Digital Advertising | Strategies and techniques for online advertising. |
| Marketing Strategy | Development and implementation of marketing strategies. |
| Project Management | Principles and practices of project management. |
| Entrepreneurship | Basics of starting and managing a business venture. |
| Capstone Project | Application of digital marketing principles in a real-world project. |
| Subject | Description |
|---|---|
| Quantitative Aptitude | Basic mathematics, algebra, arithmetic, and data interpretation. |
| Logical Reasoning | Analytical and logical reasoning skills. |
| English Language | Grammar, vocabulary, comprehension, and writing skills. |
| General Awareness | Current affairs, business awareness, and general knowledge. |
| Marketing Basics | Basic concepts and principles of marketing. |
| Digital Marketing Fundamentals | Introduction to digital marketing concepts and tools. |
| TITLE | Author | Description |
|---|---|---|
| "Marketing Management" | Philip Kotler | Comprehensive coverage of marketing principles and strategies. |
| "Digital Marketing: Strategy, Implementation and Practice" | Dave Chaffey | Detailed insights into digital marketing strategy and implementation. |
| "Quantitative Aptitude for Competitive Examinations" | R.S. Aggarwal | Practice problems and techniques for quantitative aptitude. |
| "A Modern Approach to Verbal & Non-Verbal Reasoning" | R.S. Aggarwal | Logical reasoning concepts and practice exercises. |
| "Word Power Made Easy" | Norman Lewis | Vocabulary-building exercises and techniques. |
| "General Knowledge 2024" | Manohar Pandey | Updated information on current affairs and general knowledge. |
| "Digital Marketing For Dummies" | Ryan Deiss | Beginner-friendly guide to digital marketing principles. |
(Q.) What are the key subjects covered in the Distance MBA in Digital Marketing syllabus?
Ans. The syllabus typically includes subjects such as Marketing Management, Digital Marketing Basics, Social Media Marketing, Web Analytics, E-commerce, Consumer Behavior, and more. These subjects provide a comprehensive understanding of both traditional and digital marketing strategies.
(Q.) Is there a focus on practical application and case studies in the Digital Marketing MBA syllabus?
Ans. Yes, the syllabus often incorporates practical application through case studies, projects, and assignments. These activities help students apply theoretical concepts to real-world scenarios, enhancing their problem-solving and decision-making skills.
(Q.) How does the syllabus address emerging trends and technologies in the field of digital marketing?
Ans. The syllabus is regularly updated to reflect the latest trends and technologies in digital marketing. Topics such as Search Engine Optimization (SEO), Content Marketing, Mobile Marketing, and Data Analysis for Marketing are included to ensure students stay abreast of industry developments.
(Q.) Are there elective courses available within the Digital Marketing MBA syllabus?
Ans. Depending on the program structure, students may have the option to choose elective courses in specialized areas such as Advanced Digital Marketing Strategies, Marketing Analytics, Email Marketing, or Digital Advertising. Electives allow students to tailor their learning experience to their career goals and interests.
(Q.) How does the syllabus prepare students for careers in digital marketing?
Ans. The syllabus is designed to equip students with a strong foundation in marketing principles along with specialized knowledge in digital marketing strategies and tools. Through a combination of theoretical learning, practical application, and industry insights, students develop the skills and expertise needed to excel in various roles within the digital marketing landscape.
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