2 Years
Post Graduate
Management
Full Time
Explore diverse business subjects: marketing, finance, management. Study flexibly online. Gain a holistic understanding of business operations.
The Master in Business Studies (MBS) program offers a comprehensive and rigorous curriculum designed to provide students with a deep understanding of various facets of business management. This program is tailored to equip aspiring business professionals with the knowledge and skills necessary to thrive in today's dynamic and competitive business landscape. The syllabus encompasses a wide array of subjects that collectively cover the entire spectrum of business functions and strategies.
The Master in Business Studies is divided into semesters. The Master in Business Studies studies topics are indexed below:
| Semesters | Subjects |
| Semester I | Accounting for management |
| How an organization acts | |
| Quantitative Techniques-Operational Research | |
| Finance and accounting for business | |
| Management of Production and Operations | |
| Quantitative Techniques | |
| Semester II | Marketing - II |
| Marketing-I | |
| Business Law | |
| Computers and the Internet | |
| Programming, Logic Analysis, and Visual Basic | |
| HRD and labour law case studies | |
| Semester III | Object-Oriented Analysis and Design and DHTML |
| IT Specialisation | |
| Java's core with JDBC | |
| Oracle is an RDBMS. | |
| Specialization in both IT and marketing | |
| Business Intelligence | |
| Semester IV | Management of the supply chain and logistics |
| Dot Net Techniques | |
| Advertisement & Sales Distribution Management | |
| (Marketing and Information Technology) | |
| HRD + IT | |
| Promotion of Services | |
| Relations at Work and labour laws | |
| Business Intelligence | |
| Administration of personnel and disciplinary proceedings | |
| Electives | Dual Specialisation Marketing + IT |
| Supply Chain & Logistic Management | |
| Industrial Relations & Labour Laws | |
| Personnel Administration & Disciplinary Proceedings |
Projects
For their business studies project, the students may select one of the aforementioned options or any other item that the teacher has approved. The students will need to acquire data on the following factors while taking any one of the items into account.
(i). Packaging of the goods Profit margin as a percentage to the manufacturer, wholesaler, and retailer.
(ii). The cost of goods sold to consumers.
(iii). Marketing the product or its promotion.
(iv). Determine the product's USP type or category.
(v). Labelling Tagline.
(vii). Standardisation and grading of the distribution channels
Reference Books
Master in Business Studies provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Ramesh Singh | Indian Economy |
| Philip Kotler and Kevin Lane Keller | Marketing Management |
| R.S. Khurana | Management: Concepts and Practices |
| Prasanna Chandra | Financial Management: Theory and Practice |
| Charles W.L. Hill and Arun Kumar Jain | International Business: Competing in the Global Marketplace |
| Jason Colquitt | Organizational Behavior: Improving Performance and Commitment in the Workplace |
| Cornelis A. de Kluyver | Strategy: A View from the Top |
| Philip Kotler and Kevin Lane Keller | Marketing Management |
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