Master of Applied Management Program Syllabus & Subjects

Provides a broad understanding of management principles, including finance, marketing, operations, and strategic management.

Syllabus of Master of Applied Management

The syllabus for the Master of Applied Management program is designed to provide students with a broad understanding of management principles and practices. Students typically cover core topics related to management theory, organizational behavior, and strategic management. The curriculum often includes courses on leadership, project management, and business ethics. Students also delve into areas such as financial management, marketing management, and operations management. Practical experiences such as management projects, business simulations, and case studies may be included to help students apply management concepts in real-world business scenarios. Graduates are well-prepared for a wide range of management roles across various industries.

Syllabus & Subjects

The MAM course syllabus seeks to ensure that students learn crucial information regarding the study of the subject's inception and growth as well. The table below lists the Master of Applied Management subject semester:

Semesters	Subjects
Semester I	Foundations of Management
	Managerial Economics
	Financial Accounting and Analysis
	Marketing Management
	Organizational Behavior
	Business Communication Skills
Semester II	Business Research Methods
	Operations Management
	Financial Management
	Human Resource Management
	Business Analytics
	Legal and Ethical Aspects of Business
Semester III	Strategic Management
	Entrepreneurship and Innovation
	International Business Management
	Managerial Decision Making
	Supply Chain Management
	Elective 1
Semester IV	Project Management
	Leadership and Change Management
	Negotiation and Conflict Resolution
	Elective 2
	Elective 3
	Project Work
Electives	Marketing
	Human Resources
	Finance
	Operations
	Information Technology
	International Business

Projects

MAM projects are provided to students to assist them to grasp the principles and get practical knowledge of the subject. Students must finish and submit their research project for the Master of Applied Management project by the conclusion of the fourth semester. Popular subjects include:

1. Customer preferences and expectations.

2. Satisfaction levels research on people using credit cards in any selected city.

3. Analysis of consumer satisfaction with BSNL's landline services.

4. Advertising strategy in India's corporate world, featuring LG Electronics.

Reference Books

Master of Applied Management provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Stephen P. Robbins and Mary Coulter	Principles of Management
Philip Kotler and Kevin Lane Keller	Marketing Management
Prasanna Chandra	Financial Management: Theory and Practice
Jay Heizer and Barry Render	Operations Management
Gary Dessler	Human Resource Management
Fred R. David and Forest R. David	Strategic Management: Concepts and Cases
Donald R. Cooper and Pamela S. Schindler	Business Research Methods
D.N. Dwivedi	Managerial Economics
Donald F. Kuratko	Entrepreneurship: Theory, Process, and Practice
John D Daniels and Lee H. Radebaugh.	International Business: Environment and Operations