2 Years
Post Graduate
Management
Full Time
Discover the syllabus of the MBA program in Event Management and Public Relations. From event planning to crisis communication, delve into the subjects that will enhance your expertise in organizing events and managing public relations.
The MBA in Event Management and Public Relations program is designed for students interested in the dynamic fields of event planning and PR. Core courses cover event logistics, marketing, and public relations strategy. Specialized subjects include event design, crisis communication, and media relations. Students often work on event planning projects and PR campaigns. The curriculum emphasizes practical experience through internships and event management simulations. Graduates are well-equipped for roles in event management companies, PR agencies, and corporate communications teams.
Syllabus & Subjects for MBA in Event Management and Public Relations
Listed below are MBA in Event Management & Public Relations subjects based on the semester:
| Semesters | Subjects |
| Semester I | Business process modeling |
| Introduction to Event Management & PR | |
| Business Policy and Strategic Management | |
| Corporate Legal Environment | |
| Accounting for Managers | |
| Business Communication Skill Development | |
| Entrepreneurship & Project Management | |
| Management of Organizations | |
| Semester II | Information Communication Technology (ICT) |
| E-Commerce and Marketing management | |
| Event Management Planning | |
| Business Skills Development | |
| Organizational Behaviors | |
| Professional Industry Engagement | |
| Event Resource Management | |
| Event Team & Crew Management | |
| Semester III | Event Safety & Risk Management |
| Legal Aspects of Event Management | |
| Specialization Group A - Human Resource Management | |
| Specialization Group B - Marketing | |
| Specialization Group C - Finance | |
| Specialization Group D - Information Technology | |
| Specialization Group E - Event Management | |
| Project - 1 | |
| Semester IV | Event Advertising, Promotion, and Brand Management |
| Experiential Marketing & Technology | |
| Specialization Group A - Human Resource Management | |
| Specialization Group B - Marketing | |
| Specialization Group C - Finance | |
| Specialization Group D - Information Technology | |
| Specialization Group E - Event Management | |
| Project - 2 | |
| Elective Subjects | Industrial Marketing Consumer Behavior |
| Retail Marketing Management | |
| International Marketing Advertising And Sales Management | |
| Event Cost Accounting And Finance Management | |
| Management Corporate Taxation And Tax Planning | |
| Database Management System Analysis | |
| HR Management Organizational Change and Development | |
| HR Planning and Development Management of Industrial Relations Compensation | |
| Design Communication Networks For Business E-Commerce | |
| Enterprise Resource Planning Strategic Information Systems | |
| Lab Subjects | Enterprise Resource Planning Strategic Information |
| Online Advertising And Promotions | |
| Social Media Marketing | |
| Professional Industry Engagement | |
| Adobe Photoshop | |
| Database Management System Analysis | |
| Networks For Business E-Commerce |
Projects
for MBA in Event Management and Public Relations
MBA in Event Management
& Public Relations
course deals with planning, executing, organizing, hosting, and supervising
events. Projects MBA in Event Management
& Public Relations can be implemented based on many concepts such As
selling events, making plans for events, revolutionary ideas, branding in
events, web website hosting clients, degree arrangements, and lots more. The
project introduction consists of research, a thesis, a seminar, and surveys.
The task's purpose is to offer the possibility to explicit their creativity and
innovation.
Here are a
few popular MBA project topics in event
management:
(i). Problems
and issues in events
(ii). To invite guests and understand their requirements
(iii). Communicating to a specific group of audiences
(iv). New product launch service hosting
(v). To recognize customer's attitudes
(vi). To alter and improve events perception
Reference Books for MBA in Event Management and Public Relations
Listed below are the reference books to enhance students' skills in Event Management & Public Relations:
| Name of Author | Name of Book |
| John Beech, Sebastian Kaiser, and Robert Kaspar | The Business of Events Management |
| A.J. Veal and Christine Burton | Research Methods For Arts And Event Management |
| George G. Fenich, Ph.D. | Planning And Management Of Meetings, Expositions, Events, And Conventions |
| Judy Allen | The Business Of Event Planning: Behind-the-Scenes Secrets Of Success Special Events |
| Meegan Jones | Sustainable Event Management: A Practical Guide |
Ask us and get personalized response free of cost.
Get Latest Notification of Colleges, Exams and News.
back