MBA in Event Management and Public Relations Program Syllabus & Subjects

MBA Event Management and Public Relations Syllabus

Discover the syllabus of the MBA program in Event Management and Public Relations. From event planning to crisis communication, delve into the subjects that will enhance your expertise in organizing events and managing public relations.

MBA Event Management and Public Relations Syllabus:

The MBA in Event Management and Public Relations program is designed for students interested in the dynamic fields of event planning and PR. Core courses cover event logistics, marketing, and public relations strategy. Specialized subjects include event design, crisis communication, and media relations. Students often work on event planning projects and PR campaigns. The curriculum emphasizes practical experience through internships and event management simulations. Graduates are well-equipped for roles in event management companies, PR agencies, and corporate communications teams.

Syllabus & Subjects for MBA in Event Management and Public Relations

Listed below are MBA in Event Management & Public Relations subjects based on the semester:

Semesters	Subjects
Semester I	Business process modeling
	Introduction to Event Management & PR
	Business Policy and Strategic Management
	Corporate Legal Environment
	Accounting for Managers
	Business Communication Skill Development
	Entrepreneurship & Project Management
	Management of Organizations
Semester II	Information Communication Technology (ICT)
	E-Commerce and Marketing management
	Event Management Planning
	Business Skills Development
	Organizational Behaviors
	Professional Industry Engagement
	Event Resource Management
	Event Team & Crew Management
Semester III	Event Safety & Risk Management
	Legal Aspects of Event Management
	Specialization Group A - Human Resource Management
	Specialization Group B - Marketing
	Specialization Group C - Finance
	Specialization Group D - Information Technology
	Specialization Group E - Event Management
	Project - 1
Semester IV	Event Advertising, Promotion, and Brand Management
	Experiential Marketing & Technology
	Specialization Group A - Human Resource Management
	Specialization Group B - Marketing
	Specialization Group C - Finance
	Specialization Group D - Information Technology
	Specialization Group E - Event Management
	Project - 2
Elective Subjects	Industrial Marketing Consumer Behavior
	Retail Marketing Management
	International Marketing Advertising And Sales Management
	Event Cost Accounting And Finance Management
	Management Corporate Taxation And Tax Planning
	Database Management System Analysis
	HR Management Organizational Change and Development
	HR Planning and Development Management of Industrial Relations Compensation
	Design Communication Networks For Business E-Commerce
	Enterprise Resource Planning Strategic Information Systems
Lab Subjects	Enterprise Resource Planning Strategic Information
	Online Advertising And Promotions
	Social Media Marketing
	Professional Industry Engagement
	Adobe Photoshop
	Database Management System Analysis
	Networks For Business E-Commerce

Projects for MBA in Event Management and Public Relations

MBA in Event Management & Public Relations course deals with planning, executing, organizing, hosting, and supervising events. Projects MBA in Event Management & Public Relations can be implemented based on many concepts such As selling events, making plans for events, revolutionary ideas, branding in events, web website hosting clients, degree arrangements, and lots more. The project introduction consists of research, a thesis, a seminar, and surveys. The task's purpose is to offer the possibility to explicit their creativity and innovation.

Here are a few popular MBA project topics in event management:

(i). Problems and issues in events
(ii). To invite guests and understand their requirements
(iii). Communicating to a specific group of audiences
(iv). New product launch service hosting
(v). To recognize customer's attitudes
(vi). To alter and improve events perception

Reference Books for MBA in Event Management and Public Relations

Listed below are the reference books to enhance students' skills in Event Management & Public Relations:

Name of Author	Name of Book
John Beech, Sebastian Kaiser, and Robert Kaspar	The Business of Events Management
A.J. Veal and Christine Burton	Research Methods For Arts And Event Management
George G. Fenich, Ph.D.	Planning And Management Of Meetings, Expositions, Events, And Conventions
Judy Allen	The Business Of Event Planning: Behind-the-Scenes Secrets Of Success Special Events
Meegan Jones	Sustainable Event Management: A Practical Guide