MBA (Event Management and Public Relations): Courses, Admission, Syllabus, Colleges, Eligibility, Entrance Exam, Career Scope and Salary

  • course years 2 Years
  • type of course Post Graduate
  • course stream Management
  • course type Full Time
Written By universitykart team | Last Updated date Oct, 09, 2024

(1). About the MBA in Event Management and Public Relations

MBA in Event Management and Public Relations is a 2-year postgraduate control path that offers distinctive elements of event management & public relations and teaches students the essentials of managing corporate events, festivals, wedding events, birthday parties, and much more. MBA in Event Management and Public Relations path graduates have lots of task gives in IT sectors, trading, sales, motels and own circle of relatives functions, etc.

To get admission into top MBA in Event Management and Public Relations colleges, college students want to qualify for front assessments like CAT, MAT, GMAT, XAT, SNAP, etc. However, a few faculties additionally provide direct admission on the premise of instructional overall performance and different skills. Some of the top colleges offering MBA in Event Management and Public Relations courses include the Institute of Management & Entrepreneurship Development, PIMR, Sage University, Amity Global Business School, NMIMS, and Lovely Professional University.

The common MBA in Event Management and Public Relations prices tiers among INR 2,00,000-15,00,000. After graduation, you'll without problems discover numerous activity roles like Event Manager, Event Planner, Wedding Planner, Event Account Manager, Client Service Provider, etc. The beginning earnings for MBA in Event Management and Public Relations graduates is around INR2,60,000 according to annum whilst at mid-degree positions, it is easy to anticipate a revenue of approximately INR 3,60,0000. Event Managers with a revel of five years or greater can obtain a revenue of around INR five,90,000 according to year. 

MBA in Event Management and Public Relations is a course that deals with planning, executing, and administrating occasions inclusive of parties, weddings, global conferences, and global summits to call a few. MBA in Event Management route information consists of creation to occasion control and planning, manufacturing process, sponsorship and marketing, useful resource, group and group management, marketing and marketing and promotion, human useful resource management, finance, and personnel management, and lots more.

Course Highlights for MBA in Event Management and Public Relations

Listed below are some of the important highlights of the MBA in Event Management & Public Relations course:

Particular Value
Course Name Master of Business Administration in Event Management and Public Relations
Course Level Postgraduate
Course Duration 2 Years
Eligibility Criteria Graduation in 50% in any discipline from a recognized university
Entrance Exams CAT, XAT, GMAT, SNAP, NMAT, CMAT
Age No age limit
Admission process Entrance Exam + Group Discussion + Personal Interview (GD-PI)
Average Annual Fees INR 2,00,000-12,00,000
Average Annual Salary INR 1,50,000-18,50,000
Job profiles Event Planner, Wedding Planner, Public Relations Officer, Media Planning Officer, Brand Manager, Marketing Manager, Event Manager, Client Service Executive, Event Coordinator, Executive Administrative Assistant, Senior Business Development Manager, Project Management Director
Top recruiters Wizcraft, Percept, Tafcon, Cineyug, Pegasus, 70 EMG, Encompass Events

Why study MBA in Event Management and Public Relations course?

Studying for an MBA in Event Management and Public Relations can offer several benefits for individuals interested in pursuing careers in the events industry. Here are some reasons why someone might choose to study this course:

(1). Specialized knowledge

An MBA in Event Management and Public Relations provides a comprehensive understanding of the specific skills and knowledge required to excel in these fields. It covers areas such as event planning and execution, strategic communication, public relations, marketing, and leadership. This specialized knowledge can give you a competitive edge in the job market and help you succeed in event management and public relations roles.

(2). Industry-specific skills

The course curriculum is designed to equip students with practical skills relevant to the event management and public relations industries. You'll learn about event logistics, budgeting and financial management, vendor and supplier management, risk assessment, crisis management, and effective communication strategies. These skills are valuable in planning and executing successful events, managing client relationships, and building strong public relations campaigns.

(3). Networking opportunities

MBA programs often provide excellent networking opportunities. By studying event management and public relations alongside like-minded professionals, you can form valuable connections with peers, faculty members, and industry experts. These connections can lead to internships, job opportunities, mentorship, and collaborations in the future.

(4). Career prospects

The events industry is dynamic and offers a wide range of career opportunities. With an MBA in Event Management and Public Relations, you can pursue roles such as event planner, public relations manager, corporate communications specialist, marketing manager, fundraising coordinator, or convention services manager. The skills and knowledge gained from the program can open doors to exciting career paths in various sectors, including corporate, nonprofit, government, and entertainment.

(5). Global perspective

Many MBA programs in event management and public relations incorporate a global perspective, addressing international event planning and cross-cultural communication. This is increasingly important as events and public relations campaigns often have international components. Understanding global trends, cultural sensitivities, and diverse audience preferences can give you an edge in a globalized world.

(6). Entrepreneurship opportunities

If you aspire to start your own event management or public relations company, an MBA can provide valuable entrepreneurial skills. You'll learn about business planning, financial management, marketing strategies, and leadership, which are crucial for launching and managing a successful venture.

(2). Admission process for MBA in Event Management and Public Relations

MBA in Event Management & Public Relations admissions is based on aspirants' scores in any one of the popular front assessments or thru direct admission primarily based totally on the advantage listing launched via way of means of establishments thinking about students’ instructional aggregates. Few personal faculties and deemed universities behavior their front examination for MBA in Event Management courses. Organizations have a specific quantity of seats as control quotas in which they are able to pick college students immediately with the primary standards alone.

Types of MBA in Event Management and Public Relations Courses

Aspirants can pursue the route in full-time or part-time mode. Below are the types of MBA in Event Management & Public Relations courses in detail:

(1). Distance

Two to a few years are required to finish the space getting to know MBA application in Event Management & Public Relations. Distance mastering is the quality desire for pursuing an MBA in Event Management &Public Relations after receiving a bachelor's diploma however missing the time to wait for traditional classes.

(2). Full-Time

There is a two-year, full-time MBA program in Event Management & Public Relations available. Intellectual comprehension isn't as vital in this area as real expertise. The gain of a full-time path is that thru near interplay with different college students and teachers, college students can get hold of appreciably extra exposure, experience, and information.

(3). Part-Time

For college students who're not able to wait for regular classes, there's a part-time MBA in Event Management & Public Relations application available. The direction lasts for 2 years. It is effective due to the fact college students can sign up in a part-time direction at the same time as additionally working, going to school, etc.

Eligibility Criteria for MBA in Event Management and Public Relations

Candidates wishing to sign up for MBA in Event Management are required underneath to meet the eligibility criteria. We have supplied data at the MBA in Event Management eligibility criteria.

(i). Candidates are required to efficiently while a bachelor’s degree in any specialization.
(ii). Candidates want to complete an undergraduate degree software program from an identified university with a combination of 50 percent of marks.
(iii). They must qualify for the entrance examination accomplished via college, university, state, or country-extensive assessments carried out by authorities to provide admissions in MBA courses.
(iv). They should take the specified front examination and attain the cut-off rating distinct with the aid of using the college.
(v). For the three-step admissions process, they must follow the guidelines and guidelines of the respective college.

Admission Process for MBA in Event Management and Public Relations

Admission to MBA in Event Management & Public Relations courses is done by two methods. Either on the basis of entrance exams conducted at the national and private level or direct admission on the basis of marks obtained in qualifying exams.

(i). In the case of direct admission in colleges like Sage University, after filling up the application form, A merit list is prepared on the basis of marks in graduation, and students are called for the next step which is GD and PI rounds.
(ii).  However, top MBA in Event Management & Public Relations colleges in India like PIMR, Amity Global Business School, and many others require ratings of entrances like CAT, MAT, CMAT, and many others. These colleges may even require candidates to appear for university entrances, followed by GD and PI rounds.

Accepted Entrance Exams for MBA in Event Management and Public Relations

There are many state-level, national-level, and international-level entrance exams for MBA in Event Management & Public Relations courses. Listed below are a few standard entrance exams to get admission to the MBA in Event Management & Public Relations course:

CAT MAT
CMAT SNAP
GMAT GRE
MCAT LSAT
SAT XAT
IELTS NMAT

Skills Required for MBA in Event Management and Public Relations

Candidates wishing to join MBA in Event Management & Public Relations route need to own numerous ability units for higher mastering revel in and collect information to efficaciously carry out the duties assigned to them when they input the sector of work.

Communication Skills Interpersonal Skills
Organizing Skills Managerial Skills
Time Management Flexibility
Leadership Skills Teamwork

Fee Structure for MBA in Event Management and Public Relations

Around 2,000 enterprise colleges are presenting MBA in Event Management & Public Relations publications in India. The average MBA in Event Management & Public Relations fee is INR 2,00,000-12,00,000 PA. MBA in Event Management & Public Relations faculties in India prices shape is referred to here:

Name of College Average Fee
IIFT, New Delhi INR 16,70,000
PIMS, Bangalore INR 4,20,000
NAEMD, Mumbai INR 2,70,000
NIMS, Jaipur INR 1,20,000
NIEM, Pune INR 2,89,000

Selection Criteria for MBA in Event Management and Public Relations

Aspirants who got qualified in the entrance exam will be called for a group discussion/personal interview. Once the cutoff scores are released, aspirants can attend the counseling section. Final seat allotments are based on the total weightage secured in the entrance exam, personal interview/group discussion, and academic performance.

(3). Course Comparison

MBA in Event Management & Public Relations v/s MA in PR and Event Management

MBA in Event Management & Public Relations is a course that deals with the business aspects of Event Management and public relations. Below is a comparison between the MBA in Event Management & Public Relations and MA in PR and Event Management:

Parameter MBA in EM & PR MA in PR & EM
Course Name Master of Business Administration in Event Management and Public Relations Master of Arts in Event Management and Public Relations
Duration 2 Years 2 Years
Stream Management Arts
Eligibility BBA or Bachelor’s in a relevant field with 50% total aggregate Bachelor’s in relevant field with 50% total aggregate
Entrance Exams CAT, XAT, MAT, GMAT CMAT
Average Fees INR 2,00,000-12,00,000 INR 1,00,000-5,00,000
Average Salary INR 1,50,000-18,50,000 INR 2,00,000-7,00,000
Top Colleges Alliance University, Amity University, LPU, IMI Kolkata Amity University, SAGE University, Shyam University

Read More: MA in PR & EM

(4). Top Colleges for MBA in Event Management and Public Relations

Listed below are some of the top MBA in Event Management & Public Relations colleges in India, along with other highlights like course fees, location, etc.

Name of College Average Annual Fee(INR)
NMIMS INR 60,000
All India Institute of Management Studies, Chennai INR 60,000
Institute of Management & Entrepreneurship Development (IMED), Pune INR 2,25,00
University of Engineering And Management, Jaipur INR 2,61, 500
Singhania University INR 80,000
UPES INR 8,58,000
Kaziranga University, Jorhat INR 4,80,000
Adamas University INR 2,51,400
Tritya Institute of Event Management, New Delhi INR 1,50,000
Parul University INR 3,60,000
Whistling Woods International INR 1,50,000
GEMS B School INR 4,40,000

(5). Job & Placements for MBA in Event Management and Public Relations

After the completion of an MBA in Event Management Jobs, students are hired by various renowned companies such as Tata Motors Ltd, Maruti Suzuki India Ltd, L & T, Bajaj Auto Ltd, ICICI, HDFC, Ashok Leyland Ltd, Redington India Ltd.

Job Profiles for MBA in Event Management and Public Relations

The job profiles that are offered to MBA in Event Management & Public Relations candidates are the following:

Job Profile Job Description
Event Planner An occasion planner is an expert answerable for making plans and coordinating each unmarried element of an occasion for the purchaser or employer. They can also additionally focus on setting up and making plans for positive sorts of occasions including meetings, exchange shows, festivals, conventions, events, or weddings.
Events Promotion Manager The events Promotion Manager makes sure to promote the events on all the platforms. These specialists interact with the promotional pastime of an occasion proper from the starting stage and beautify it at the undertaking stage. They additionally behave after remarks classes to enhance the imminent events.
Public Relations Officer A public family members officer is accountable for constructing robust relationships with customers and media personnel. The video display units media each print and electronic. A PR officer researches, writes, and distributes press releases to goal media. They organize press meetings and interact with the media on behalf of clients.
Event Manager An Event Manager is the one who is responsible to undertake all the duties of an event. Right from making all the arrangements, and conducting the event to taking the feedback post the event, this professional does it all.
Wedding Planner Wedding planner organizes the marriage occasion on behalf of the consumer considering their tips and thoughts to make the day memorable for each bride and groom. His or her work obligations encompass choosing a theme, reserving a venue, and negotiating with providers inclusive of photographers, caterers, and florists.
Promotion and Advertise Officer The day-to-day activities of these professionals are to create and execute ideas on how to promote and advertise any upcoming events to get the best public reach.
Media Planning Manager Any event barely works without media, and Media Planning Managers are the ones dealing with distinct media organizations to make certain that they're giving correct insurance for the occasion of their media platform.
Marketing Manager The marketing Manager remains involved in the marketing of the events to the existing clients as well by holding new clients. They make certain correct attain to the company, fulfill the want of the clients, and keep coins flowing.

Top Recruiters for MBA in Event Management and Public Relations

Listed here are some of the top recruiters for MBA in event & public relations graduates:

(i). Pegasus
(ii). Tafcon
(iii). Encompass Events
(iv). Wizcraft
(v). Cineyug
(vi). Percept

Employment Areas for MBA in Event Management and Public Relations

MBA in Event Management & Public Relations has immense opportunities to get employed in various sectors:

Hotels Family events
Event Management Companies Facility Management Services
Product-based companies Healthcare department
IT Companies Manufacturing industry
Banking sector Hospitality division
Government Sectors Educational Institutions

Average Salary for MBA in Event Management and Public Relations

Listed below are a few jobs after MBA in event management & public relations along with their average salary:

Job Role Average Annual Salary(INR)
Technical Events Manager Rs. 6,02,000
Accounts Executive Rs. 2,69,.000
General Events Organizer Rs. 2,96,000
Client service executive Rs. 2,84,000
Project management director Rs. 25,47,000

(6). Career/Scope for MBA in Event Management and Public Relations

MBA Events Management & Public Relations job scope is wide as the course trains students both in business management and event management. After MBA in Event Management & Public Relations, the job scope is very high because graduates are in high demand as the task needs to be well planned as per the requirements and organized within a limited time frame.

Career options after MBA in Event Management & Public Relations

MBA graduates have good-sized possibilities in the professional market. When a graduate holds a specialization in Event Management their opportunities to get located in pinnacle agencies are high.MBA in Event Management & Public Relations in India is turning into very famous and graduates are evolving as entrepreneurs.

(i). Project Management Director
(ii). Executive Administrator
(iii). Accounts Executive
(iv). Technical Events Manager
(v). Area Events Manager
(vi). Human Resource
(vii). General Events Organizer
(viii). Client Service Executive

Scope for Higher Education MBA in Event Management and Public Relations

Aspirants who finished their post-commencement route and need to transport into better research as a substitute than pursuing their careers can input the studies field, which is good for folks who want to have a look at more. Students can pursue studies and come to a Ph.D. in any major. Students also can do their 2d MBA in another specialization or Executive MBA. A list of courses that aspirants can do after an MBA in Event Management & Public Relations are:

(i). FRM
(ii). Certification in Risk Management Assurance
(iii). Certified in Production and Inventory Management
(iv).
CFA

Skills that make you the Best MBA in Event & Public Relations Manager

Academic rankings aren't the best manner to come to be a great Event manager. The task scope could be very excessive for an MBA in Event Management & Public Relations in India. Students with robust management qualities, the capacity to control activities with innovative thoughts and handle crucial conditions with sportive crew play, and fluent communique can shine correctly in this career.

(i). An integrated understanding of business
(ii). Client relationship management
(iii). Eventual management
(iv). Decision-making and problem-solving
(v). Critical thinking and collaboration
(vi). Creativity and innovation

(7). FAQs

(1). What is an MAB in Event Management & Public Relations course?

Ans. MBA in Event Management and Public Relations is a 2-year postgraduate control path that offers distinctive elements of event management & public relations and teaches students the essentials of managing corporate events, festivals, wedding events, birthday parties, and much more.

(2). What are the simple eligibility standards for MBA in Event Management & Public Relations?

Ans. The fundamental eligibility standard for MBA in Event Management & Public Relations is to have a Bachelor’s Degree in any flow with 50% marks from a diagnosed university.

(3). What is the admission process for MBA in Event Management & Public Relations?

Ans. The admission method for MBA in Event Management & Public Relations may be both primarily based totally on advantage or on entrances, relying upon the university you choose. However both GD and PI are an important part of the admission process.

(4). Which are the pinnacle front assessments for MBA in Event Management & Public Relations?

Ans. Some of the top entrance exams for an MBA in Event Management & Public Relations are CAT/MAT/GMAT/CMAT.

(5). What is the average cost of pursuing an MBA in Event Management & Public Relations?

Ans. The average cost of pursuing an MBA in Event Management & Public Relations ranges from INR 2,00,000-3,00,000 PA.

(6). What is the average MBA in Event Management & Public Relations salary?

Ans. The average MBA in Event Management & Public Relations salary in India ranges from INR 4,00,000-5,00,000 PA.

(7). Is MBA in Event Management high in demand?

Ans. Yes, MBA in Event Management is excessive in calling for a boom in company events, festivals, stay functions, and exhibitions increasing. This ends in a call for offerings furnished through occasion managers and the destiny years will see an upward fashion in this industry.

(8). Which are the pinnacle recruiters of MBA in Event Management & Public Relations?

Ans. Some of the top recruiters of MBA in Event Management & Public Relations are DNA Networks Pvt Ltd. 360 degrees, Cineyug Entertainment, Percept D Mark, and Wizcraft International Entertainment Pvt.Ltd, E-Factor, Sita Conferences, etc

(9). What are the most popular MBA in Event Management & Public Relations jobs in India?

Ans. Some of the most popular MBA in Event Management & Public Relations jobs in India are jobs of Event Manager, Public Relation Officer, Events Promotion Manager, Media Planning Manager, etc

(10). What is the MBA in Event Management & Public Relations scope in India?

Ans. MBA in Event Management & Public Relations scope in India is that one can either go for numerous jobs available or can study further among various MPhil/Ph.D. in management courses.

(11). Is arithmetic obligatory for MBA Event Management?

Ans. No, arithmetic isn't always obligatory for MBA Event Management. However, the know-how of arithmetic can't be undermined as occasion control consists of budgeting and finance dealing with associated with events. It is less difficult to address one's elements if people have earlier expertise in the subject.

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