MBA Executive in Retail Management Program Syllabus & Subjects

Discover the syllabus for the Executive MBA program in Retail Management. Study subjects such as retail marketing, supply chain management, merchandising, and customer relationship management.

Syllabus of MBA Executive (Retail Management)

The Executive MBA in Retail Management program is tailored for experienced retail professionals seeking advanced knowledge in retail management. Core courses include retail strategy, store management, and consumer behavior. Specialized subjects delve into omni-channel retailing, merchandising, and retail analytics. The curriculum often includes retail projects and case studies, allowing students to apply their knowledge to real-world retail challenges. Graduates are well-prepared for senior retail management roles and retail leadership positions.

The course lasts for two years and is broken up into terms or semesters. In most institutions, there are two semesters in a year of an MBA in Executive retail management

Semesters	Subjects
Semester 1	Planning corporate strategy
	Internal study and examination of the environment
	Creation of a strategy
	Instruments for planning and evaluating strategies
	Control and implementation of a strategy
	Strategic management and marketing
	Retail operations and finance
Semester 2	Retail versions
	Theories of the genesis of retail
	Management of customer relationships
	Services Administration
	Advertising avenues
	management of a brand
	Legal requirements and mall management compliance
Semester 3	Messages and promos for advertising
	Promotion effect
	Strategic evaluation
	Marketing strategy for sales
	Advertising by retailers
	Guidelines for conduct and legal issues
Semester 4	International marketing
	International retailing,
	Competition in foreign markets
	Retail structure
	Market research
	Direct marketing, digital marketing
	Network marketing, marketing strategies