Explore advertising strategies, branding, digital marketing. Study online or in-person, at your convenience. Develop expertise in advertising and brand management.
The syllabus for an MBA in Advertising Management is designed to provide students with a comprehensive understanding of advertising strategies, consumer behaviour, market research, and media planning. Courses often cover topics like brand management, digital marketing, advertising ethics, and creative campaign development. Students engage in real-world projects and case studies to apply theoretical knowledge. The curriculum equips graduates with the skills to excel in advertising agencies, and marketing departments, or even pursue entrepreneurial ventures in the field.
The syllabus of this postgraduate degree program may differ from one college to another. The semester-smart path breakup is tabulated with inside the following:
Semesters | Subjects |
Semester I | Computer Applications |
Principles of Advertising Management | |
Business Communication and Personality Development | |
Quantitative Techniques and Business Statistics | |
Principles of Marketing | |
Principles and Practices of Management | |
Semester II | Principles of Mass Communication |
Media Planning | |
Consumer Behavior | |
Marketing and Advertising Research | |
Management of Advertising Agency | |
Creative Writing | |
Semester III | Production Technology – Audio/Video and Film |
Strategic Marketing and Brand Management | |
Financial and Cost Accounting | |
Commercial Designing and Printing Technology | |
Human Resource Management | |
Organizational Behavior | |
Semester IV | Corporate Communications |
Computer Graphics | |
Computer Animation | |
Client Servicing and Account Planning | |
Campaign Planning | |
Creative Writing and Internet Marketing | |
Core Subjects | Accounting and Managerial Decisions |
Marketing Management | |
Management Information Systems | |
Management Concepts | |
Business Environment | |
Human Resource Management | |
Strategic Management | |
Elective Subjects | New Product Development and Marketing |
Business Marketing Operations | |
International Marketing | |
Advertising Management | |
Marketing Research | |
Salesforce Management | |
Integrated Marketing Communications |
Projects
MBA courses broaden the horizons of the students concerning their domain knowledge and practical know-how. MBA Advertising entails branding, market research, advertising, and much more, providing many areas to research for their projects. The project in their desired field of interest and marketing will motivate the students to learn more and obtain skills that are essential for advertising in today's world. The students will understand the holistic perspective of the program and the specialization they are pursuing.
Popular MBA Advertising project topics are:
Reference Book
Tabulated under are a number of the maximum endorsed MBA Advertising Management books that offer higher information about the program:
Name of Author | Name of Book |
Donald R Cooper, Pamela S Schindler | Business Research Methods |
Harish Chaurasia | Brand Management |
S. H. H. Kazmi | Consumer Behavior & Marketing Communication |
S. A. Chunawalla | Foundations of Advertising: Theory and Practice |
P K Sinha | Accounting and Costing for Management |
Rajeev Batra, John G. Myers, David A. Aaker | Advertising Management |
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