MBA in Advertising Management Syllabus 2025: Subjects, Specializations, and Semester-wise Syllabus

  • course years 2 Years
  • type of course Post Graduate
  • course stream Management
  • course type Full Time
Written By universitykart team | Last Updated date Oct, 09, 2024

Explore advertising strategies, branding, digital marketing. Study online or in-person, at your convenience. Develop expertise in advertising and brand management.

MBA in Advertising Management Syllabus

The syllabus for an MBA in Advertising Management is designed to provide students with a comprehensive understanding of advertising strategies, consumer behaviour, market research, and media planning. Courses often cover topics like brand management, digital marketing, advertising ethics, and creative campaign development. Students engage in real-world projects and case studies to apply theoretical knowledge. The curriculum equips graduates with the skills to excel in advertising agencies, and marketing departments, or even pursue entrepreneurial ventures in the field.

The syllabus of this postgraduate degree program may differ from one college to another. The semester-smart path breakup is tabulated with inside the following:

SemestersSubjects
Semester IComputer Applications
Principles of Advertising Management
Business Communication and Personality Development
Quantitative Techniques and Business Statistics
Principles of Marketing
Principles and Practices of Management
Semester IIPrinciples of Mass Communication
Media Planning
Consumer Behavior
Marketing and Advertising Research
Management of Advertising Agency
Creative Writing
Semester IIIProduction Technology – Audio/Video and Film
Strategic Marketing and Brand Management
Financial and Cost Accounting
Commercial Designing and Printing Technology
Human Resource Management
Organizational Behavior
Semester IVCorporate Communications
Computer Graphics
Computer Animation
Client Servicing and Account Planning
Campaign Planning
Creative Writing and Internet Marketing
Core SubjectsAccounting and Managerial Decisions
Marketing Management
Management Information Systems
Management Concepts
Business Environment
Human Resource Management
Strategic Management
Elective SubjectsNew Product Development and Marketing
Business Marketing Operations
International Marketing
Advertising Management
Marketing Research
Salesforce Management
Integrated Marketing Communications

Projects

MBA courses broaden the horizons of the students concerning their domain knowledge and practical know-how. MBA Advertising entails branding, market research, advertising, and much more, providing many areas to research for their projects. The project in their desired field of interest and marketing will motivate the students to learn more and obtain skills that are essential for advertising in today's world. The students will understand the holistic perspective of the program and the specialization they are pursuing.

Popular MBA Advertising project topics are:

(i). Organized retailing in India
(ii). Study of the brand promotion strategy of the company
(iii). Marketing project on sales force management
(iv). Marketing research process and consumer behavior
(v). Marketing information system and market feedback survey

Reference Book

Tabulated under are a number of the maximum endorsed MBA Advertising Management books that offer higher information about the program:

Name of AuthorName of Book
Donald R Cooper, Pamela S SchindlerBusiness Research Methods
Harish ChaurasiaBrand Management
S. H. H. KazmiConsumer Behavior & Marketing Communication
S. A. ChunawallaFoundations of Advertising: Theory and Practice
P K SinhaAccounting and Costing for Management
Rajeev Batra, John G. Myers, David A. AakerAdvertising Management

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