MBA in Advertising Management Program Syllabus & Subjects

Explore advertising strategies, branding, digital marketing. Study online or in-person, at your convenience. Develop expertise in advertising and brand management.

MBA in Advertising Management Syllabus

The syllabus for an MBA in Advertising Management is designed to provide students with a comprehensive understanding of advertising strategies, consumer behaviour, market research, and media planning. Courses often cover topics like brand management, digital marketing, advertising ethics, and creative campaign development. Students engage in real-world projects and case studies to apply theoretical knowledge. The curriculum equips graduates with the skills to excel in advertising agencies, and marketing departments, or even pursue entrepreneurial ventures in the field.

The syllabus of this postgraduate degree program may differ from one college to another. The semester-smart path breakup is tabulated with inside the following:

Semesters	Subjects
Semester I	Computer Applications
	Principles of Advertising Management
	Business Communication and Personality Development
	Quantitative Techniques and Business Statistics
	Principles of Marketing
	Principles and Practices of Management
Semester II	Principles of Mass Communication
	Media Planning
	Consumer Behavior
	Marketing and Advertising Research
	Management of Advertising Agency
	Creative Writing
Semester III	Production Technology – Audio/Video and Film
	Strategic Marketing and Brand Management
	Financial and Cost Accounting
	Commercial Designing and Printing Technology
	Human Resource Management
	Organizational Behavior
Semester IV	Corporate Communications
	Computer Graphics
	Computer Animation
	Client Servicing and Account Planning
	Campaign Planning
	Creative Writing and Internet Marketing
Core Subjects	Accounting and Managerial Decisions
	Marketing Management
	Management Information Systems
	Management Concepts
	Business Environment
	Human Resource Management
	Strategic Management
Elective Subjects	New Product Development and Marketing
	Business Marketing Operations
	International Marketing
	Advertising Management
	Marketing Research
	Salesforce Management
	Integrated Marketing Communications

Projects

MBA courses broaden the horizons of the students concerning their domain knowledge and practical know-how. MBA Advertising entails branding, market research, advertising, and much more, providing many areas to research for their projects. The project in their desired field of interest and marketing will motivate the students to learn more and obtain skills that are essential for advertising in today's world. The students will understand the holistic perspective of the program and the specialization they are pursuing.

Popular MBA Advertising project topics are:

(i). Organized retailing in India

(ii). Study of the brand promotion strategy of the company

(iii). Marketing project on sales force management

(iv). Marketing research process and consumer behavior

(v). Marketing information system and market feedback survey

Reference Book

Tabulated under are a number of the maximum endorsed MBA Advertising Management books that offer higher information about the program:

Name of Author	Name of Book
Donald R Cooper, Pamela S Schindler	Business Research Methods
Harish Chaurasia	Brand Management
S. H. H. Kazmi	Consumer Behavior & Marketing Communication
S. A. Chunawalla	Foundations of Advertising: Theory and Practice
P K Sinha	Accounting and Costing for Management
Rajeev Batra, John G. Myers, David A. Aaker	Advertising Management