MBA in Advertising Management: Course, Fees, Syllabus, Eligibility

(1). About the Course

MBA in Advertising Management is a two-year postgraduate program in which trains students are trained to understand the advertisement industry and how to apply techniques in the market to benefit the company or the industry. The program is open for candidates who have completed their bachelor's degree in a relevant stream. Since the market is becoming very competitive, the demand for advertising managers has increased.

Every company is employees to boost their skills with advertising management. Besides this, there are some sectors that run only based on advertising and always aim for some good marketing strategies to rank ahead of other companies. Candidates who are creative and good at creating advertisements may apply for this program.

The MBA In Advertising Management will not only provide knowledge about the theoretical concepts of advertising but it also includes a six-month practical training in which students have to work on a live project. The training is compulsory for all the students as some percentage of the final result will depend on the candidate’s performance in the training period. It must be noted that candidates who are aiming for this program must possess good communication skills along with presentation skills.

MBA in Advertising offers students an understanding of the advertising industry and how to effectively apply these techniques in the market to benefit the company or the industry. Usually, each enterprise desires marketing and marketing of a few shapes, and subsequently, graduates in this area are in excessive demand.

Graduates in this field get to work in various job verticals including magazines, TV, newspapers, and websites. They have a wide range of options laid out in front of them – they can work with companies like Amazon, Goldman Sachs, Deloitte, Facebook, and other advertising agencies including Hindustan Thomson Associates (HTA), Mudra Communications, and more.

Course Highlights

Major highlights of the MBA in Advertising Management course study are tabulated below:

Particulars	Value
Course Name	Master of Business Administration in Advertising
Course Level	Post Graduate
Course Duration	2 Years
Eligibility Criteria	Bachelor’s degree in any discipline or equivalent from a recognized university with at least 50% aggregate score
Course Mode	Full Time
Examination Type	Semester based
Admission Process	Merit and Entrance Exam Based
Entrance Exams	CAT, CMAT, MAT, XAT, GMAT
Average Annual Fees	INR 1,28,000-12,00,000
Average Annual Salary	INR 2,00,000-11,00,000
Skills Required	Communication skills, creative, management skills, stress management, confidence
Job Profile	Marketing Executive, Account Manager, Corporate Manager, Business Development Manager, Trials Executive, Public Relations Officer, System Manager, etc.
Employment Areas	Tourism Industry, Business Consultancies, Public Works, MNCs, Industrial Houses, Educational Institutes, etc.
Top Recruiters	FedEx Express, Snapdeal, Times of India, Nestle, MAERSK, Unilever, Nestle, MAERSK, McCann Erickson, Leo Burnett, R K Swamy- BBDO, Ernst and Young, Shoppers Shop, etc.

Why Study MBA in Advertising Management?

There are several reasons and benefits of pursuing an MBA in Advertising Management course listed below:

(i). In the latest advertising world, Advertising Management is a worrying field. This 2-year postgraduate degree program offers in-depth knowledge and understanding of the various aspects of the advertising industry and how to apply effective advertising techniques in the market.

(ii). Students holding MBA degrees in Advertising Management have an opportunity of going abroad for further higher studies.

(iii). On completion of this course, successful postgraduates are eligible to find potential job opportunities with high-pay salaries. They can choose to be a Marketing Executive, Account Manager, Corporate Manager, Business Development Manager, Trials Executive, Public Relation Officer, Systems Manager, etc.

(iv). They can easily find job employment in areas, like the tourism industry, brand, and marketing, industrial houses, public works, MNCs, business consultancies, educational institutes, etc.

(v). Such professionals can easily earn an average handsome salary package ranging between INR 2,00,000-11,00,000 per annum.

(2). Admission Process

Admission to the MBA Advertising Management course is done on the marks obtained in the entrance exam, which is followed by the counseling session conducted by the respective college authority. Few faculties additionally furnish admission primarily based totally on the benefit of the applicants at their commencement level.

Types of MBA in Advertising course

This course is for students who want to learn all there is to know about marketing from the ground up. Full-time, part-time, and distance are the 3 types of this program. The following is information on the various forms of MBA in Advertising:

(1). Distance

In India, the UGC and DEB acknowledge distance MBA Advertising programs. For government or private sector positions, they are treated the same as a standard MBA. The duration varies from 1-2 years depending on the college and it is for students who can't take up full-time MBA advertising courses.

(2). Full-Time

The duration of the full-time MBA Advertising course is 2 years and students must take courses, submit assignments, and pass exams on campus. In a full-time MBA Advertising program, students will gain a lot more exposure, experience, and knowledge by engaging directly with their peers and lecturers.

(3). Part-Time

Students can complete the part-time MBA Advertising program in three years and at their own pace. This program is meant for the aspirants who want to continue working for their organizations and pursue the MBA Advertising course side by side. Several prestigious universities in India offer this program.

Eligibility Criteria

(i). Candidates must have secured at least 55% or 60% in the previous degree course.

(ii). Must have completed a bachelor's degree in mass media communications or advertising or any related subject course.

(iii). The admission process is mostly merit-based; however, some universities may require entrance exams.

(iv). The score of management entrance tests like CAT, CMAT, and MAT is preferred by institutes.

(v). Some institutes also have their specific to the college or university.

Admission Process

Admission to the MBA in advertising management will be done based on a common admission process decided by the college. Every college has its criteria for selecting students.

(i). Students will have to visit the official website of the college to fill out the application form.

(ii). Colleges will then sort out the candidates according to the percentage scored in the qualifying degree.

(iii). Candidates with a low percentage will not be permitted for the next round.

(iv). Besides this, colleges will also consider scores in the entrance examination for admission.

(v). As we all know that advertising manager with some work experience is always preferable so the candidates who hold some work experience will get some additional points.

(vi). Finally, the selected students will be called for document verification and seat confirmation round. All the candidates are advised to visit the college on the date given to them.

Accepted Entrance Exams

Several national-level and state-level entrance exams need to appear for getting admission into the MBA Advertising Management course. Listed below are some of the top entrance exams conducted to shortlist the most eligible students for admission to this course:

NMAT	IIFT	CAT
ATMA	IBSAT	MAT
XAT	CMAT	SNAP
TISSNET	MAH CET	TANCET

All candidates are advised to score good marks in the entrance examination to get admission to the desired college.

Skill Required

Various skills are necessary and needed for pursuing a course in advertising and to pursue a career field in this aspect. Some of these skills are as under:

Creativity	Analytical skills	Competitive skills
Decision-making skills	Client handling	Problem-solving skills
Innovation	Ability to work in high pressure	Teamwork
Management skills	Communication skills	Interpersonal Skills
People skills	Ability to meet stringent deadlines	Ability to multitask
Confidence	Persuasion skills

Fee Structure

The MBA in Advertising Management course fee is not fixed and depends on many factors. Some of the factors that influence MBA Advertising management fees include location, faculty, demand, infrastructure, and facilities available to students. The average advertising Management MBA course fee in India is around INR 1,28,000-12,00,000 PA.

Name of College	Average Annual Fee(INR)
Symbiosis Institute of Media and Communication	INR 12,44,000
Mudra Institute of Communication (MICA)	INR 80,000
Jagran Institute of Management and Mass Communication	INR 1,20,000
Indian Institute of Mass Communication	INR 1,45,000
Xavier Institute of Communication	INR 2,10,000
Apeejay Institute of Mass Communication Online	INR 90,00

Selection Criteria

Colleges select applicants based on entrance exam results. The college produces a break list and students who have qualified for subsequent rounds such as interviews and group discussions. The selected students obtain the admit card and follow up on the other admission-related proceedings.

(3). Course Comparison

MBA Advertising Management v/s MBA Communication Management

The details of the course comparison on the MBA Advertising Management and MBA Communication Management course is tabulated below:

Parameters	MBA Advertising Management	MBA Communication Management
Course Name	Master of Business Administration in Advertising Management	Master of Business Administration in Communication Management
Course Overview	This course imparts in-depth knowledge of various aspects of the advertising industry and offers theoretical as well as practical knowledge on the application of advertising techniques in the market.	The course offers conceptual knowledge of the communication tools and techniques that are used to provide analytical yet creative communication within an organization.
Course Duration	2 Years	2 Years
Eligibility Criteria	Bachelor’s degree in Advertising or equivalent with 50% aggregate from a recognized university	Graduation in any stream with a minimum 50% aggregate score from a recognized institute
Admission Process	Merit and Entrance Exam Based	Merit and Entrance Exam Based
Average Annual Fees	INR 1,28,000-2,00,000	INR 30,000 – 8,00,000
Average Annual Salary	INR 2,00,000-11,00,000	INR 2,00,000-10,00,000
Top Colleges	Devi Ahilya Vishwavidyalaya, Guru Jambheshwar University of Science and Technology, RNB Global University, Prestige Institute of Management and Research, etc.	Bharathiar University, Alliance University, GNA University, Indian Academy of Management Studies, Bangalore Institute of Management Studies, etc.
Top Recruiters	Educational Institutes, Tourism Industry, Business Consultancies, MNCs, Public Works, Industrial Houses, etc.	Publishing Companies, TV, Films, Journalism, Educational Institutes, etc.
Job Roles	Marketing Executive, Account Manager, Corporate Manager, Business Development Manager, etc.	Communication Manager, Communication Executive, Marketing Manager, Assistant Manager, etc.

Read More: MBA in Communication Management

(4). Top Colleges

Choosing the college is the first and foremost step that needs to be done. The college that you enroll yourself in will be of great importance when it comes to the quality of education and future placement options.

Listed below are some of the top colleges in India offering MBA in Advertising Management courses:

Name of College	Average Annual Salary(INR)	Location
Prestige Institute of Management and Research – PIMR	INR 1,28,000	Madhya Pradesh
Symbiosis Institute of Media and Communication	INR 12,44,000	Pune
All India Institute of Management Studies	INR 60,000	Chennai
Apeejay Institute of Mass Communication	INR 90,00	New Delhi
SIBM	INR 10,00,000	Bangalore
RNB Global University	INR 1,70,000	Rajasthan
KSOM	INR 13,00,000	Bhubaneswar
Jagran Institute of Management and Mass Communication	INR 1,20,000	Noida
JBIMS	INR 10,00,000	Mumbai
Indian Institute of Mass Communication	INR 1,45,000	New Delhi
XISS	INR 1,00,000	Ranchi
Devi Ahilya Vishwavidyalaya	INR 70,000	Madhya Pradesh
Mudra Institute of Communication (MICA)	INR 80,000	Ahmedabad
Guru Jambheshwar University of Science and Technology	INR 1,20,000	Haryana
Xavier Institute of Communication	INR 2,10,000	Mumbai
RTMNU	INR 1,20,000	Nagpur
Rai Technology University	INR 4,15,000	Bangalore
College of Events and Media COEM	INR 80,000	Pune

Top MBA Marketing Government & Private Colleges

Several leading government colleges around the country provide excellent MBA Advertising programs. The top MBA Advertising government & private colleges in India are shown in the table below:

Type of College	Name of College
Government	Gujarat University
	IIM Udaipur
	Private Colleges
	IIM Ahmedabad
	IIM Bangalore
	IGNOU
Private	Xavier Institute of Management
	NMIMS
	IMT Ghaziabad
	MICA, Ahmedabad
	IMI, New Delhi

(5). Job & Placements

Different activity profiles are presented to people with a degree in marketing and marketing path subjects. Various prestigious production organizations in India and distant places recruit human beings from this troubled background.

Job Profiles

Upon successful completion of the MBA Advertising Management course, the postgraduates may have diverse career and job opportunities in their respective fields. Some of the major MBA Advertising Management job profiles along with detailed job descriptions are tabulated below:

Job Profile	Job Description
Data/ Statistics analyst	A statistics analyst translates statistics facts for enhancing a business, decision-making, projects, and lots more.
Corporate Manager	Their responsibility is to process, administrate and plan for managing various resources to meet the company’s objectives and goals.
Marketing Manager	A person who manages the marketing of products for a firm is a marketing manager. They can either be responsible for one or multiple products. Marketing managers have to be creative, and outgoing and should come up with innovative strategies for marketing the products.
Business Development Manager	They deal with making an optimal business plan, identifying the new business to invest in, looking for new Partnerships and new markets to step into, new thoughts to enhance their present markets, and lots of others. They strictly recognition at the commercial enterprise element of the company.
Advertising director	Oversees different projects and campaigns launched by the organization in all aspects. Their duties vary from performing administrative tasks, contract negotiations, and maintaining relationships among their team members.
Production designer	They are responsible for creating and managing visual concepts of a film or theatre production.
Media planner	Media planners identify various strategies and new prevailing trends related to media and marketing. They plan and make strategies that will help the company to achieve its goals and aims related to advertising by coordinating with teams and managing them.
Account Manager	The main responsibility is to maintain the accounts and budget of any business organization.
Project Manager	Project managers are responsible for planning, directing, and organizing specific projects for a company and ensuring that the projects are planned and completed in time, and keeping track of the spending budgets too.
Public Relations Officer	A public relations officer is responsible for maintaining relationships with the clients, understanding what the clients want, and conveying them to the development team. They are the communication medium between the clients and the development team.
Systems Manager	They have to initiate different planning, monitor them, and have to ensure that the plans are followed according to the described procedure.
Corporate Manager	They often perform business tasks, and strategic planning, and use the company’s resources optimally.
Marketing Executive	They have to develop effective strategies for promoting any product or service.
Advertising Manager	The advertising manager is solely responsible for advertising and publicizing the product. For them to do this, they have to have a good understanding of the market, know which advertising strategies will be highly effective, and need to make intelligent choices while choosing strategies.
Digital marketer	They optimize the structure of websites and content with the help of SEO and SEM, which is the basic work of a digital marketer.

Top Recruiters

Top recruiters for the graduates of MBA in Advertising are as given below:

Mullen Lowe Lintas Group	Mudra Communications Pvt Ltd	Contract Advertising India Ltd
Nike	Pepsico	Deloitte
Ogilvy and Mather Ltd	R K Swamy/ BBDO Advertising Ltd	Amazon
P&G	Morgan Stanley	Chaitra Leo Burnett Pvt Ltd
GroupM	Rediffusion Dy & R Pvt Ltd	Dentsu Aegis
Hindustan Thompson Associates (HTA)	TLG India Pvt Ltd (Leo Burnett)	Ernst and Young
IBM	Unilever	FCB-Ulka Advertising Ltd
Grey India	JWT-IndiaTriverse Advertising	Google
Infosys	Leo Burnett	JP Morgan
Johnson & Johnson	McCann Erikson India Ltd.	McKinsey

Employment Areas

Some of the areas where the candidates may apply for a job are listed below:

Tourism Industry	Educational Institutes	Brand & Marketing
Business Consultancies	Industrial Houses	Public Works
Personal Business	Multinational Companies

Average Salary

The average annual salary of MBA graduates ranges around Rs. 3,00,000-5,00,000. However, the salary is determined by the performance of that candidate. If he/she has an excellent academic record along with good inter-personnel and communication skills, the salary can reach up to Rs. 1,00,000 per month. It all depends on the performance of the candidate.

Job Role	Average Annual Salary(INR)
Media Planner	Rs. 4,50,000-7,50,000
Advertising Director	Rs. 5,00,000-8,00,000
Project Manager	Rs. 5,00,000-7,00,000
Analyst	Rs. 4,00,000-7,00,000
Digital Marketer	Rs. 4,00,000-6,00,000
Graphic Designer	Rs. 4,00,000-7,00,000

(6). Career/Scope

The scope after MBA in Advertising is immense and endless. Advertising is an important part of product development and many MNCs need talented and unique-thinking candidates for their advertising team. With the uprising of new mediums of broadcast including TV Series and the boom in digital media has created a boom in the ad industry.

The growth of the retail industry in India is on an exponential rise, with e-commerce a major driving force. This has not only multi-folded the revenue of the logistics and delivery sector but also has also resulted in a bounce in the ad budgets of such companies.

Advertising is the primary source of information for customers about the products and services offered by a particular firm, so companies are very particular when it comes to choosing candidates for the advertising department.

The Indian advertising industry is projected as the second largest in Asia, just behind China.

Career options after MBA Advertising

The scope of an MBA in Advertising is proliferating and flourishing in the cutting-edge international monetary market. To attain out to each client globally and with complete efficiency, groups are seeking out people who've finished their MBA in Marketing. An advertising head or a person who supervises and oversees distinct advertising sports is something that each corporation requires - advertising sports along with promotions, advertisements, sales, media, entertainment, and lots of different sports. MBA Advertising in India is highly popular and promotes good career growth.

(i). Illustrator

(ii). Prepress Specialist

(iii). Brand Strategist

(iv). Media Planner

(v). Public Relations Specialist

(vi). Commercial Photographer

(vii). Creative Technologist

(viii). Copywriter

(ix). Creative Director

(x). Art Director

Scope of Advertising in India and Abroad

The examination of marketing and marketing has a huge scope in advertising fields of labor in India in addition to abroad. If an individual has skills in designing, market strategy in advertising, and high pitch knowledge in advertising, they can work in lots of precise and re-recognized groups in India in addition to overseas with inside the branch of advertising and marketing. Today, with the upward push in opposition amongst groups and industries, and in which groups are searching ahead to create the most important income and pitching their products to a different audience, the need for individuals with knowledge in advertising and marketing is largely in need and demand.

With many product groups rising nearly every year, there's a call for the marketing and marketing discipline of labor to introduce and advertise their products to potential customers, thereby increasing the demand for employees in the advertising field. Individuals with abilities and understanding in communication, method management, and making plans and designing of marketing and marketing advertising and marketing are pretty in call for overseas too.

Scope for Higher Education

After completing an MBA, the aspirant can pursue various specialization courses to strengthen their CV and increase his corporate world credibility. Some of the renowned courses are listed below:

(i). CRMA
(ii). CPIM
(iii). Second MBA from an international business school
(iv). CFA
(v). FRM
(vi). CISA

Skills that make you the Best Manager in Advertising

The advertising sector has had its share of ups and downs in recent times. But it's far developing with every passing day. The people operating in this sector, or folks who desire to paint in this sector, are anticipated to have a few ability sets.

Individuals increase those competencies over time. Different process roles include different skills, which might be vital for the aspirants to create at the same time as analyzing or operating in this sector. Some of the critical abilities are indexed below:

Conversationalist	Strategic thinking	Negotiating skills
Great storyteller	Communication skills	Time management
People skills	Leadership Skills	Analytical thinking
Work ethic	Entrepreneurial skills	Great writer

(7). FAQs

(1). What is MBA Advertising Management?

Ans. The MBA Advertising Management course offers advanced knowledge on the various aspects of advertisement and the effective application of advertising techniques in the market.

(2). What is the duration of this course study?

Ans. This is a 2-year postgraduate course that comprises 4 semesters in the entire duration.

(3). What are the eligibility criteria for this course?

Ans. To be an eligible candidate for this course study, the aspiring candidates must have a bachelor’s degree in Advertising or other equivalent from a recognized university with at least a 50% aggregate score.

(4). What is the average course fee for an MBA Advertising Management course?

Ans. The common route rate charged through the maximum reputed MBA Advertising Management faculties in India levels among INR 1,28,000 to INR 2,00,000 approx.

(5). Can I pursue MBA in Advertising Management with my job?

Ans. Yes, you can apply for distance learning an MBA in Advertising Management. Many colleges in India offer distance learning.

(6). What is the admission procedure for this course?

Ans. Most of the colleges allow admission to this course based on entrance exam performance, followed by the counseling round conducted by the respective colleges. However, few colleges also offer direct admission based on merit at the graduation level.

(7). Which are the most popular entrance exams conducted for admission to this course?

Ans. The most popular national-level or state-level MBA Advertising Management entrance exams are CAT, MAT, XAT, CMAT, GMAT, etc.

(8). What are the popular specializations related to MBA in Advertising Management?

Ans. Some of the popular specializations for M.B.A. (Master of Business Administration) are Entrepreneurship Development Club, Entrepreneurship, Computer Application, Hotel Management, and Computer Aided Management.

(9). Which are the top-most MBA Advertising Management colleges in India?

Ans. Some of the most reputed colleges in India offering MBA in Advertising Management courses are:

(i). Agasthya College of Management Studies, Karnataka

(ii). Devi Ahilya Vishwavidyalaya, Madhya Pradesh

(iii). Guru Jambheshwar University of Science and Technology, Haryana

(iv). RNB Global University, Rajasthan, etc.

(10). What are the different styles of advertising?

Ans. Different varieties of marketing and marketing techniques are studied in a marketing and marketing route because it covers diverse sorts beneath the route subjects. Social media advertising, cell advertising, broadcast advertising, tv advertising, internet site advertising, print advertising, and mail advertising are the different types of advertising studied in an advertising course.

(11). What are the employment opportunities after this course?

Ans. After the successful completion of this course, the postgraduates can choose to be a Marketing Executive, Account Manager, Public Relation Officer, Systems Manager, Business Development Manager, Corporate Manager, Trials executive, and much more.

(12). What is the average starting salary for the postgraduates of this course?

Ans. The average initial salary of such professionals ranges between INR 2,00,000 to INR 11,00,000 per annum depending on their skills and expertise in the field.

(13). Can I pursue MBA in Advertising after BCA?

Ans. Yes, you can pursue MBA in Advertising after completing any graduation course (BCA, BA, B.com, etc). Though, you need to fulfill the minimum requirement of the college. The top MBA colleges require the candidate to have at least 50% in graduation (In your case, 50% in the BCA degree).