(1).
About the Course
MBA in Advertising
Management is a
two-year postgraduate program in which trains students are trained to
understand the advertisement industry and how to apply techniques in the market
to benefit the company or the industry. The program is open for candidates who
have completed their bachelor's degree in a relevant stream. Since the market
is becoming very competitive, the demand for advertising managers has
increased.
Every
company is employees to boost their skills with advertising management. Besides this, there are some sectors that
run only based on advertising and always aim for some good marketing
strategies to rank ahead of other companies. Candidates who are creative and
good at creating advertisements may apply for this program.
The MBA In Advertising
Management will not
only provide knowledge about the theoretical concepts of advertising but it
also includes a six-month practical training in which students have to work on
a live project. The training is compulsory for all the students as some
percentage of the final result will depend on the candidate’s performance in
the training period. It must be noted that candidates who are aiming for this
program must possess good communication skills along with presentation skills.
MBA in Advertising offers students an understanding of
the advertising industry and how to effectively apply these techniques in the
market to benefit the company or the industry. Usually, each enterprise desires
marketing and marketing of a few shapes, and subsequently, graduates in this
area are in excessive demand.
Graduates
in this field get to work in various job verticals including magazines, TV, newspapers, and websites.
They have a wide range of options laid out in front of them – they can work
with companies like Amazon, Goldman Sachs, Deloitte, Facebook, and other
advertising agencies including Hindustan Thomson Associates (HTA), Mudra
Communications, and more.
Course
Highlights
Major highlights of the MBA in Advertising Management course study are tabulated below:
Particulars | Value |
Course Name | Master of Business Administration in Advertising |
Course Level | Post Graduate |
Course Duration | 2 Years |
Eligibility Criteria | Bachelor’s degree in any discipline or equivalent from a recognized university with at least 50% aggregate score |
Course Mode | Full Time |
Examination Type | Semester based |
Admission Process | Merit and Entrance Exam Based |
Entrance Exams | CAT, CMAT, MAT, XAT, GMAT |
Average Annual Fees | INR 1,28,000-12,00,000 |
Average Annual Salary | INR 2,00,000-11,00,000 |
Skills Required | Communication skills, creative, management skills, stress management, confidence |
Job Profile | Marketing Executive, Account Manager, Corporate Manager, Business Development Manager, Trials Executive, Public Relations Officer, System Manager, etc. |
Employment Areas | Tourism Industry, Business Consultancies, Public Works, MNCs, Industrial Houses, Educational Institutes, etc. |
Top Recruiters | FedEx Express, Snapdeal, Times of India, Nestle, MAERSK, Unilever, Nestle, MAERSK, McCann Erickson, Leo Burnett, R K Swamy- BBDO, Ernst and Young, Shoppers Shop, etc. |
Why
Study MBA in Advertising Management?
There
are several reasons and benefits of pursuing an MBA in Advertising Management
course listed below:
(2).
Admission Process
Admission
to the MBA Advertising Management course is done on the marks obtained in the
entrance exam, which is followed by the counseling session conducted by the
respective college authority. Few faculties additionally furnish admission
primarily based totally on the benefit of the applicants at their commencement
level.
Types
of MBA in Advertising course
This
course is for students who want to learn all there is to know about marketing
from the ground up. Full-time, part-time, and distance are the 3 types of this
program. The following is information on the various forms of MBA in
Advertising:
(1).
Distance
In
India, the UGC and DEB acknowledge distance MBA Advertising programs. For
government or private sector positions, they are treated the same as a standard
MBA. The duration varies from 1-2 years depending on the college and it is for
students who can't take up full-time MBA advertising courses.
(2).
Full-Time
The
duration of the full-time MBA Advertising course is 2 years and students must
take courses, submit assignments, and pass exams on campus. In a full-time MBA
Advertising program, students will gain a lot more exposure, experience, and
knowledge by engaging directly with their peers and lecturers.
(3).
Part-Time
Students can complete the part-time MBA Advertising program in three years and at their own pace. This program is meant for the aspirants who want to continue working for their organizations and pursue the MBA Advertising course side by side. Several prestigious universities in India offer this program.
Eligibility
Criteria
Admission
Process
Admission
to the MBA in advertising management will be done based on a common
admission process decided by the college. Every college has its criteria
for selecting students.
Accepted
Entrance Exams
Several national-level and state-level entrance exams need to appear for getting admission into the MBA Advertising Management course. Listed below are some of the top entrance exams conducted to shortlist the most eligible students for admission to this course:
NMAT | IIFT | CAT |
ATMA | IBSAT | MAT |
XAT | CMAT | SNAP |
TISSNET | MAH CET | TANCET |
All
candidates are advised to score good marks in the entrance examination to get
admission to the desired college.
Skill
Required
Various skills are necessary and needed for pursuing a course in advertising and to pursue a career field in this aspect. Some of these skills are as under:
Creativity | Analytical skills | Competitive skills |
Decision-making skills | Client handling | Problem-solving skills |
Innovation | Ability to work in high pressure | Teamwork |
Management skills | Communication skills | Interpersonal Skills |
People skills | Ability to meet stringent deadlines | Ability to multitask |
Confidence | Persuasion skills |
Fee
Structure
The MBA in Advertising Management course fee is not fixed and depends on many factors. Some of the factors that influence MBA Advertising management fees include location, faculty, demand, infrastructure, and facilities available to students. The average advertising Management MBA course fee in India is around INR 1,28,000-12,00,000 PA.
Name of College | Average Annual Fee(INR) |
Symbiosis Institute of Media and Communication | INR 12,44,000 |
Mudra Institute of Communication (MICA) | INR 80,000 |
Jagran Institute of Management and Mass Communication | INR 1,20,000 |
Indian Institute of Mass Communication | INR 1,45,000 |
Xavier Institute of Communication | INR 2,10,000 |
Apeejay Institute of Mass Communication Online | INR 90,00 |
Selection
Criteria
Colleges
select applicants based on entrance exam results. The college produces a break
list and students who have qualified for subsequent rounds such as interviews
and group discussions. The selected students obtain the admit card and follow
up on the other admission-related proceedings.
(3).
Course Comparison
MBA
Advertising Management v/s MBA Communication Management
The details of the course comparison on the MBA Advertising Management and MBA Communication Management course is tabulated below:
Parameters | MBA Advertising Management | MBA Communication Management |
Course Name | Master of Business Administration in Advertising Management | Master of Business Administration in Communication Management |
Course Overview | This course imparts in-depth knowledge of various aspects of the advertising industry and offers theoretical as well as practical knowledge on the application of advertising techniques in the market. | The course offers conceptual knowledge of the communication tools and techniques that are used to provide analytical yet creative communication within an organization. |
Course Duration | 2 Years | 2 Years |
Eligibility Criteria | Bachelor’s degree in Advertising or equivalent with 50% aggregate from a recognized university | Graduation in any stream with a minimum 50% aggregate score from a recognized institute |
Admission Process | Merit and Entrance Exam Based | Merit and Entrance Exam Based |
Average Annual Fees | INR 1,28,000-2,00,000 | INR 30,000 – 8,00,000 |
Average Annual Salary | INR 2,00,000-11,00,000 | INR 2,00,000-10,00,000 |
Top Colleges | Devi Ahilya Vishwavidyalaya, Guru Jambheshwar University of Science and Technology, RNB Global University, Prestige Institute of Management and Research, etc. | Bharathiar University, Alliance University, GNA University, Indian Academy of Management Studies, Bangalore Institute of Management Studies, etc. |
Top Recruiters | Educational Institutes, Tourism Industry, Business Consultancies, MNCs, Public Works, Industrial Houses, etc. | Publishing Companies, TV, Films, Journalism, Educational Institutes, etc. |
Job Roles | Marketing Executive, Account Manager, Corporate Manager, Business Development Manager, etc. | Communication Manager, Communication Executive, Marketing Manager, Assistant Manager, etc. |
Read More: MBA in Communication Management
(4).
Top Colleges
Choosing
the college is the first and foremost step that needs to be done. The college
that you enroll yourself in will be of great importance when it comes to the
quality of education and future placement options.
Listed below are some of the top colleges in India offering MBA in Advertising Management courses:
Name of College | Average Annual Salary(INR) | Location |
Prestige Institute of Management and Research – PIMR | INR 1,28,000 | Madhya Pradesh |
Symbiosis Institute of Media and Communication | INR 12,44,000 | Pune |
All India Institute of Management Studies | INR 60,000 | Chennai |
Apeejay Institute of Mass Communication | INR 90,00 | New Delhi |
SIBM | INR 10,00,000 | Bangalore |
RNB Global University | INR 1,70,000 | Rajasthan |
KSOM | INR 13,00,000 | Bhubaneswar |
Jagran Institute of Management and Mass Communication | INR 1,20,000 | Noida |
JBIMS | INR 10,00,000 | Mumbai |
Indian Institute of Mass Communication | INR 1,45,000 | New Delhi |
XISS | INR 1,00,000 | Ranchi |
Devi Ahilya Vishwavidyalaya | INR 70,000 | Madhya Pradesh |
Mudra Institute of Communication (MICA) | INR 80,000 | Ahmedabad |
Guru Jambheshwar University of Science and Technology | INR 1,20,000 | Haryana |
Xavier Institute of Communication | INR 2,10,000 | Mumbai |
RTMNU | INR 1,20,000 | Nagpur |
Rai Technology University | INR 4,15,000 | Bangalore |
College of Events and Media COEM | INR 80,000 | Pune |
Top
MBA Marketing Government & Private Colleges
Several leading government colleges around the country provide excellent MBA Advertising programs. The top MBA Advertising government & private colleges in India are shown in the table below:
Type of College | Name of College |
Government | Gujarat University |
IIM Udaipur | |
Private Colleges | |
IIM Ahmedabad | |
IIM Bangalore | |
IGNOU | |
Private | Xavier Institute of Management |
NMIMS | |
IMT Ghaziabad | |
MICA, Ahmedabad | |
IMI, New Delhi |
(5).
Job & Placements
Different
activity profiles are presented to people with a degree in marketing and
marketing path subjects. Various prestigious production organizations in India
and distant places recruit human beings from this troubled background.
Job
Profiles
Upon successful completion of the MBA Advertising Management course, the postgraduates may have diverse career and job opportunities in their respective fields. Some of the major MBA Advertising Management job profiles along with detailed job descriptions are tabulated below:
Job Profile | Job Description |
Data/ Statistics analyst | A statistics analyst translates statistics facts for enhancing a business, decision-making, projects, and lots more. |
Corporate Manager | Their responsibility is to process, administrate and plan for managing various resources to meet the company’s objectives and goals. |
Marketing Manager | A person who manages the marketing of products for a firm is a marketing manager. They can either be responsible for one or multiple products. Marketing managers have to be creative, and outgoing and should come up with innovative strategies for marketing the products. |
Business Development Manager | They deal with making an optimal business plan, identifying the new business to invest in, looking for new Partnerships and new markets to step into, new thoughts to enhance their present markets, and lots of others. They strictly recognition at the commercial enterprise element of the company. |
Advertising director | Oversees different projects and campaigns launched by the organization in all aspects. Their duties vary from performing administrative tasks, contract negotiations, and maintaining relationships among their team members. |
Production designer | They are responsible for creating and managing visual concepts of a film or theatre production. |
Media planner | Media planners identify various strategies and new prevailing trends related to media and marketing. They plan and make strategies that will help the company to achieve its goals and aims related to advertising by coordinating with teams and managing them. |
Account Manager | The main responsibility is to maintain the accounts and budget of any business organization. |
Project Manager | Project managers are responsible for planning, directing, and organizing specific projects for a company and ensuring that the projects are planned and completed in time, and keeping track of the spending budgets too. |
Public Relations Officer | A public relations officer is responsible for maintaining relationships with the clients, understanding what the clients want, and conveying them to the development team. They are the communication medium between the clients and the development team. |
Systems Manager | They have to initiate different planning, monitor them, and have to ensure that the plans are followed according to the described procedure. |
Corporate Manager | They often perform business tasks, and strategic planning, and use the company’s resources optimally. |
Marketing Executive | They have to develop effective strategies for promoting any product or service. |
Advertising Manager | The advertising manager is solely responsible for advertising and publicizing the product. For them to do this, they have to have a good understanding of the market, know which advertising strategies will be highly effective, and need to make intelligent choices while choosing strategies. |
Digital marketer | They optimize the structure of websites and content with the help of SEO and SEM, which is the basic work of a digital marketer. |
Top
Recruiters
Top recruiters for the graduates of MBA in Advertising are as given below:
Mullen Lowe Lintas Group | Mudra Communications Pvt Ltd | Contract Advertising India Ltd |
Nike | Pepsico | Deloitte |
Ogilvy and Mather Ltd | R K Swamy/ BBDO Advertising Ltd | Amazon |
P&G | Morgan Stanley | Chaitra Leo Burnett Pvt Ltd |
GroupM | Rediffusion Dy & R Pvt Ltd | Dentsu Aegis |
Hindustan Thompson Associates (HTA) | TLG India Pvt Ltd (Leo Burnett) | Ernst and Young |
IBM | Unilever | FCB-Ulka Advertising Ltd |
Grey India | JWT-IndiaTriverse Advertising | |
Infosys | Leo Burnett | JP Morgan |
Johnson & Johnson | McCann Erikson India Ltd. | McKinsey |
Employment
Areas
Some of the areas where the candidates may apply for a job are listed below:
Tourism Industry | Educational Institutes | Brand & Marketing |
Business Consultancies | Industrial Houses | Public Works |
Personal Business | Multinational Companies |
Average
Salary
The average annual salary of MBA graduates ranges around Rs. 3,00,000-5,00,000. However, the salary is determined by the performance of that candidate. If he/she has an excellent academic record along with good inter-personnel and communication skills, the salary can reach up to Rs. 1,00,000 per month. It all depends on the performance of the candidate.
Job Role | Average Annual Salary(INR) |
Media Planner | Rs. 4,50,000-7,50,000 |
Advertising Director | Rs. 5,00,000-8,00,000 |
Project Manager | Rs. 5,00,000-7,00,000 |
Analyst | Rs. 4,00,000-7,00,000 |
Digital Marketer | Rs. 4,00,000-6,00,000 |
Graphic Designer | Rs. 4,00,000-7,00,000 |
(6).
Career/Scope
The
scope after MBA in Advertising is immense and endless. Advertising is an
important part of product development and many MNCs need talented and
unique-thinking candidates for their advertising team. With the uprising of new
mediums of broadcast including TV Series and the boom in digital media has
created a boom in the ad industry.
The
growth of the retail industry in India is on an exponential rise, with
e-commerce a major driving force. This has not only multi-folded the revenue of
the logistics and delivery sector but also has also resulted in a bounce in the ad budgets of such companies.
Advertising
is the primary source of information for customers about the products and
services offered by a particular firm, so companies are very particular when it
comes to choosing candidates for the advertising department.
The Indian advertising
industry is projected as the second largest in Asia, just behind China.
Career
options after MBA Advertising
The
scope of an MBA in Advertising is proliferating and flourishing in the
cutting-edge international monetary market. To attain out to each client
globally and with complete efficiency, groups are seeking out people who've
finished their MBA in Marketing. An advertising head or a person who supervises
and oversees distinct advertising sports is something that each corporation
requires - advertising sports along with promotions, advertisements, sales,
media, entertainment, and lots of different sports. MBA Advertising in India is
highly popular and promotes good career growth.
Scope
of Advertising in India and Abroad
The
examination of marketing and marketing has a huge scope in advertising fields
of labor in India in addition to abroad. If an individual has skills in
designing, market strategy in advertising, and high pitch knowledge in
advertising, they can work in lots of precise and re-recognized groups in
India in addition to overseas with inside the branch of advertising and marketing. Today, with the upward push in opposition amongst groups and
industries, and in which groups are searching ahead to create the most
important income and pitching their products to a different audience, the need
for individuals with knowledge in advertising and marketing is largely in need
and demand.
With
many product groups rising nearly every year, there's a call for the marketing
and marketing discipline of labor to introduce and advertise their products to
potential customers, thereby increasing the demand for employees in the
advertising field. Individuals with abilities and understanding in
communication, method management, and making plans and designing of marketing and
marketing advertising and marketing are pretty in call for overseas too.
Scope
for Higher Education
After
completing an MBA, the aspirant can pursue various specialization courses to
strengthen their CV and increase his corporate world credibility. Some of the
renowned courses are listed below:
(i). CRMA
(ii). CPIM
(iii). Second MBA from an international business school
(iv). CFA
(v). FRM
(vi). CISA
Skills
that make you the Best Manager in Advertising
The
advertising sector has had its share of ups and downs in recent times. But it's
far developing with every passing day. The people operating in this sector, or
folks who desire to paint in this sector, are anticipated to have a few ability
sets.
Individuals increase those competencies over time. Different process roles include different skills, which might be vital for the aspirants to create at the same time as analyzing or operating in this sector. Some of the critical abilities are indexed below:
Conversationalist | Strategic thinking | Negotiating skills |
Great storyteller | Communication skills | Time management |
People skills | Leadership Skills | Analytical thinking |
Work ethic | Entrepreneurial skills | Great writer |
(7).
FAQs
(1). What is MBA Advertising
Management?
(2). What is the duration of this
course study?
(3). What are the eligibility criteria
for this course?
(4). What is the average course fee
for an MBA Advertising Management course?
(5). Can I pursue MBA in Advertising
Management with my job?
(6). What is the admission procedure
for this course?
(7). Which are the most popular
entrance exams conducted for admission to this course?
(8). What are the popular
specializations related to MBA in Advertising Management?
(9). Which are the top-most MBA
Advertising Management colleges in India?
(10). What are the different styles of
advertising?
(11). What are the employment
opportunities after this course?
(12).
What is the average starting salary for the postgraduates of this
course?
(13). Can I pursue MBA in Advertising after
BCA?
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