MBA
in Communication Management is a postgraduate management degree that takes two
years to complete and has four semesters. A practical approach is combined with
in-depth learning. The study's components of public relations, effective
communication strategies, existing and new communication technologies, the
value of communication management, etc. are deeply interwoven in the
communications management curriculum.
MBA
communications management focuses on the modern world and entails the
methodical design, implementation, monitoring, and adjustment of the channels
of communication both inside and outside of an organization. Students who
complete this course will have a conceptual understanding of communication
tools and approaches, analytical and creative communication, the
socio-psychological environment of business and communications, etc. MBA in
Communication Management course falls under the umbrella of an MBA Course.
Communication
management is all about coming up with a systemic plan and executing it while
monitoring the channels, content, and feedback derived from it. Communication
is a creative process and managing communication processes and structures not
only requires the ability to think methodically but also innovatively and
creatively. The basic concept of the course is to provide an individual with
the knowledge of communication the process, equipment, and techniques for
facilitating, analyzing, and understanding the socio-psychological aspect of
business communication.
The highlights of the MBA in Communications Management course are listed below. All the necessary information regarding the course is included in the following table:
Particular | Value |
Degree Name | Master of Business Administration in Communications Management |
Degree Level | Post Graduate |
Degree Duration | 2 years |
Examination Type | Semester based |
Age | No age limit |
Eligibility Criteria | Bachelor’s degree with 50% marks and valid scores in any MBA exams at the national level. |
Admission Process | Merit and Entrance Based |
Entrance Exam | CAT, XAT, SNAP, GMAT, CMAT |
Average Course Fee | INR 30,000–8,00,000 (approx) |
Average Salary | INR 2,00,000-10,00,000 PA |
Job Profiles | Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more. |
Top Recruiters | Publishing companies, films, TVs, journalism, educational institutions, Times Now, Zee Media, Eros Ltd, Red Chillies Entertainment Ltd, etc. |
There
are several reasons why students in recent times have an interest in this
particular field. Some advantages of the course have been listed below:
The
MBA Communications Management Admission process is either through
national-level MBA entrance exams like CAT, XAT, CMAT, MAT, and SNAP or through
institute-level admission tests. The MBA
Communication Management Admission process 2022 is open in most of the
institutes like Nirma University, and Apeejay while
Jamia Milia, IIMC Admission process will open shortly. MICA, TISS, and
SIMC have closed their admission process with the conduct of respective
entrance tests viz. CAT-MICAH, TISSNET, SNAP. The MBA Communication Management
Eligibility is similar to other MBA programs. The MBA Communications Management
Business Admission process is based on the following criteria:
Types
of MBA in Communication Management Courses
Full-time
and part-time options are available for course applicants. The several MBA in
Communication Management course types are detailed below:
(1).
Full-Time
The
MBA in Communication Management program is two years and full-time. In this
area, practical skill trumps academic understanding. The advantage of a
full-time course is that students can gain much more exposure, experience, and
knowledge through close contact with other students and teachers. MBA in
Communication Management is a four-semester full-time program.
(2).
Part-Time
Students
who are unable to attend regular classes should enroll in the part-time MBA in
Communication Management course. The program lasts for two years. The advantage
of taking a part-time course is that students can also do it while working,
going to school, etc. Some institutions offer part-time or distance learning
MBA in Communication Management programs.
(3).
Distance
The
distance MBA in Communication Management program for 2 years is provided in
colleges/institutions because some colleges are able to offer distance
education to all students. Therefore, distance MBA education is an excellent
alternative if you lack the time or the money to pursue an MBA full-time.
Admission
Process
Maximum
colleges offer the MBA course in communication management on the basis of the
performance in a relevant entrance exam which may be followed by a round of
personal interviews. Generally, the admission procedure for the MBA course
involves three steps which are as follows:
To be accepted into the MBA in Communication Management program, applicants must pass the admissions tests. The institution responsible for administering the entrance examination may choose to set the required cutoff marks. Those who pass the MBA in Communication Management entrance exam will be able to participate in the final selection process. The following are some of the most well-liked MBA in Communication Management admission tests:
CAT | TANCET | XAT | CMAT |
GMAT | MHT CET | SNAP | ITM NEST |
BUMAT | DSAT | SET | DUJAT |
GGSIPU CET | CUCET | NPAT | SUAT |
UGAT-AIMA | AUMAT |
Required
Skills
The basic skill sets required for pursuing a degree in the field of communication management are as follows:
Impartiality | Will power | Thinking ability |
Expression skill | Confidence | Understanding |
Truthfulness | Objectivity | Inquisitiveness |
Accuracy | Dedication and hard work |
The MBA in Communication Management fee is not fixed and depends on many factors. Some of the factors which affect the MBA in Communication Management fees include location, faculty, demand, infrastructure, and the facilities available to the students. The average MBA in Communication Management course fee in India is around INR 3 - 20 LPA.
Name of College | Fee Structure(in INR) per annum |
SIU, Pune | Rs. 8,00,000-9,00,000 |
SSMC, Bangalore | Rs. 1,00,000 |
Alliance University | Rs. 3,00,0000 |
Bharathiar University | Rs. 1,00,000-1,50,000 |
SIMC, Pune | Rs. 3,50,000 |
Selection
Process
Based
on their academic performance in graduating with at least a 50 percent overall
grade point average and holding a degree in any field from an accredited
institution, candidates are chosen by qualifying CAT and CMAT selection
process. Students must take the entrance test to be considered for selection
based on admission. Following that, applicants are eligible for the next round
of admission. Depending on the college, the following admissions processes
change.
Course Comparison
MBA
Communications Management v/s MBA Operations Management
A course comparison has been given below for two different fields available in MBA programs. These are often the most chosen courses so a comparison will help the students decide their area of interest wisely.
Comparison Parameters | MBA in Communications Management | MBA in Operations Management |
Course Overview | MBA Communications Management is a postgraduate degree of 2 years that comprises 4 semesters in all. Communications management is a rapidly growing field in today's world and includes systematic planning, implementation, monitoring, and revision of the channels of communication within an organization and other organizations too. | MBA Operations Management is a master’s program of 2 years that deals with the management of operations of a particular organization. The basic focus of the subject is concerned with the planning, organizing, and supervising of the aspects of production and management. |
Average Course Fee | INR 30,000 – 8,00,000 (approx.) | INR 4,00,000-17,00,000 (approx.) |
Job Profiles | Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more. | Area Operations Manager, Plant Manager, Process Manager, Operations Manager, General Operations Manager, etc. |
Top Recruiters | Publishing companies, films, TV, journalism, educational institutions, etc. | JP Morgan Chase, Accenture, Adecco, L&T, Novartis, and much more. |
Average Salary | INR 2,00,000-10,00,000 (approx.) | INR 3,00,000-12,00,000 (approx.) |
The above comparison has been done among two different subjects available in the field of MBA. These are the most desired and chosen courses among students in recent times. This comparison will allow the students to make a wise choice as to which subject would benefit them and meet their requirements.
Read More: MBA in Operations Management
Top Colleges
The top institutes and their fee structure for communication management courses are as follows:
Name of College | Annual Fees(in INR) |
SIMC, Bangalore | Rs.1, 10, 000 |
CEPT University, Ahmedabad | Rs.3, 71, 800 |
Coimbatore Institute of Management and Technology, Coimbatore | Rs.1, 20, 000 |
Alliance University, Bangalore | Rs.3, 05, 000 |
DBU Global, Gurgaon | Rs.51, 300 |
SIMC, Pune | Rs.35, 000 |
Indian Academy of Management Studies, Bangalore | Rs.2, 20, 000 |
Synergy Institute of Technology, Damon | Rs.54, 700 |
ABBS, Bangalore | Rs.7, 03, 000 |
Bangalore Institute of Management Studies, Bangalore | Rs.3, 25, 000 |
SIU, Pune | Rs.8, 90, 000 |
Bharathiar University, Coimbatore | Rs.1, 20, 000 |
Top City-wise
MBA in Communication Management Colleges in India
India hosts some of the best MBA in communication management universities. Candidates have a variety of choices when it comes to the best communication management training, depending on their preferences.
Delhi | Mumbai | Pune |
Galgotias University | Padmashree Dr. D.Y. Patil Vidyapeeth | PES Modern College of Engineering |
IGNOU | Chhatrapati Shivaji Maharaj University | SIIB |
Delhi University | Nagindas Khandwala College | MIT College of Management |
Amity University | Viva College | Pune University |
Jamia Millia | Amity University | SIMMC |
Bangalore | Chennai | Jaipur |
RV Institute of Management | ISSM | UEI Global |
Alliance School of Business | SIMS | Jayoti Vidyapeeth Women's University |
Christ University | Anna University | Jaipur National University |
CMS Business School | Great Lakes | Manipal University |
KSM | Hindustan University | NIMS University |
Top
MBA in Communication Management Government & Private Colleges
There are several top Government & Private Colleges offering quality MBA in Communication Management programs across the country. Check the table below for the top MBA in Communication Management in government & private colleges in India:
Type of College | Name of College |
Government | Shanti Business School, Ahmedabad |
SP Jain School Of Global Management, Mumbai | |
MES College Marampally | |
SIU Pune | |
Nirma University, Ahmedabad | |
Private | SSMC, Bangalore |
Bharathiar University, Coimbatore | |
Alliance University, Bangalore | |
SIU, Pune | |
SIMC, Pune |
MBA
Communication Management is an emerging developing field that increases the
demand for professionals in this field.
The average initial salary of these professionals ranges between INR 2,00,000-10,00,000.
Job Profile | Average Salary | Job Description |
Marketing Manager | INR 6,00,000 (approx.) | The work of Marketing Managers includes supervising and directing the workflow of marketing and advertising public relations specialists by providing them with job tasks. They even work towards allocating the company resources so as to maximize collaboration, efficiency, and creativity in the organization. |
Assistant Manager | INR 5.00.000 (approx.) | Their area of work involves helping the store and corporate management in ensuring that retail outlet functions take place in an active manner. Their work mainly includes personnel planning, organizing employees, optimizing, improving customer service, etc. |
Communication Manager | INR 6,00,000 (approx.) | They are given the work of ensuring that the employees are alert and aware of the changes and projects within the company or the organization. Their work also involves disseminating executive messages, preparing presentations and internal memos, etc. |
Communication Executive | INR 6,00,000 (approx.) | Their area of work involves drafting and sending press releases which comprise important updates about their clients that must be printed and broadcasted in media outlets. They even indulge in handling incoming requests for information from media outlets. |
Lecturer | INR 3,00,000 (approx.) | The work of Business Lecturers involves teaching specified courses and also participating in the governance of the department in which they have been hired. They can even work towards encouraging and advising the students along with which they can participate and play an active role in faculty and administration meetings. |
Some other
Job Profiles are as under:
(i).
TV Correspondent
They
cover newsworthy stories that are essential to regular society. For example,
journalists verify and write about subjects, such as household and remote
issues, governmental issues, crime, or medical issues.
(ii).
Fashion Photographer
They
take snaps of models which are used for various sites, magazines, and print
promotions. They also conduct photo shoots that highlight the attire, frill,
and clothes carried by the models.
(iii).
Photojournalist
The
role of a photojournalist is to be a visual storyteller. Generally, they
recount a story by capturing, altering, and exhibiting pictures in a way that
no other media can. Sometimes they act as independent photographers and offer
their works to various organizations throughout the world.
(iv).
Radio jockeys
They
utilize automated sound hardware to connect distinctive sorts of music. They
perform on open and private radio stations also. Occasionally they interact
with live audiences.
Some renowned recruiters in the field of communication management are:
TATA Consultancy | Warner Brothers | Guardian Group |
IBM | News Corporation of Rupert Murdoch | HCL |
CNBC | Amazon | Disney Entertainment |
HT Media | Infosys | |
Lenovo | Adobe | AIR |
BBC | HP | ICICI |
ABC |
Communication
management is one of the most widely studied courses in the country. It is very
much popular in recent days because of the growth acceleration in the media industry.
The career path of communication management course is so much lucrative that
parents are very much eager to put their children in this course. Apart from
that this branch of study is also interesting and unique.
Employment
Areas
Some
employment areas are given below:
MBA Salary
in Communication Management Graduate
Depending
on the specialization that candidates choose, the pay for MBA in Communication
Management graduates varies. In addition to experience, geography, and the
industry they work in, MBA in Communication Management salaries in India may
also be influenced by several other variables.
Graduates
can increase their MBA in Communication Management salary as they obtain more
work experience. Starting salaries for MBA in Communication Management
positions often range from INR 3 to 30 LPA.
Career/Scope
MBA
Communication Management graduates play a very crucial role in the
organization. They often work as a communication manager as these
communications managers correspond with employees and external stakeholders to
keep them abreast of the company's various developments.
Communication
Management Careers
Some
of the top jobs available in the market after completion of an MBA in
communication management are that of a communication manager, assistant
manager, marketing manager, communication executive, lecturer, etc. Freshmen
who only complete the BBA in Communications Management are eligible to apply
for the position of Columnist, TV Correspondent, Correspondent, Fashion
Photographer, Content/Marketing Writer, Floor manager, director, production
employee, photojournalist, radio fan (RJ), public relations officer,
screenwriter, sound engineer, broadcast executive, journalist, video jockey
(VJ), etc.
Career
Options after MBA in Communication Management Graduation
For MBA in Communication Management students, there are many positions available in both the public and private sectors. The job roles will change depending on the specialization one has chosen. Numerous job possibilities with competitive pay packages are available for MBA in Communication Management graduates in the following job profiles:
Communication Manager | Marketing Manager |
Lecturer | Communication Executive |
Assistant Manager |
Scope
of Communication Management
In
India
The
scope after completing the course in communication management is simply
outstanding. Several companies crave for hiring candidates from the
above-mentioned diasporas. Students are placed in numerous renowned companies
not only in India but also abroad. BBA degree holders generally opt for MBA in
communication management to enhance their careers. There are also numerous jobs
after completion of the BBA course. The freshers can explore opportunities in
media- newspapers, magazines, radio stations, news websites, content marketing
agencies, advertising agencies, etc.
In
Abroad
Some
of the topmost companies abroad which hire candidates with a communication
management background are CNBC, Guardian Group, BBC, ABC, etc. Basically, every
organization today requires ace communication professionals for a number of
purposes- corporate communication and public relations, marketing and
promotion, social media management, and so on. They either do it all in-house
or outsource communication to renowned agencies. This steady demand keeps
widening the scope for communication management professionals and is expected
to do so in the future as well.
Scope
for Higher Education
Aspirants
can pursue higher studies after obtaining MBA in Communication Management
scope. Some of the top courses for higher studies in the field of Communication
Management are as follows:
Skills
that make You the Best MBA in Communication Management Graduate
These abilities are necessary for professionals who operate on projects that involve a lot of labor and provide a range of challenges. Some of the abilities that MBA in Communication Management students should have:
Quantitative Aptitude | Communication skills |
Interpersonal Skills | Attentive |
Initiative |
FAQs