BBA (Branding & Advertising)
(1). About BBA (Branding & Advertising) Course
The aids BBA (Branding & Advertising) students in developing their knowledge and skills in starting, expanding, and managing businesses. In this program, the fundamental courses in entrepreneurship, business innovation, critical thinking, money management, advertising, plans, and economics are merged. A well-rounded introduction to the arts and the social sciences is provided to students who have an interest in entrepreneurship. This curriculum, which is focused on start-up businesses and interpersonal pursuits, integrates fundamental courses on making decisions, money management, marketing, strategy, and marketing with business innovation, creative thinking, critical thinking, and entrepreneurship. As part of the practical component of the qualification, students take part in cross-disciplinary groups that address issues relating to brands and commercials in the real world.
A specialized curriculum that combines business training with an in-depth knowledge of branding, sales, and advertising principles is the Bachelor of Business Administration, or BBA, program having a focus on branding and advertising. This curriculum aims to educate students for employment in the dynamic and cutthroat area of marketing, where successful brands depend on solid brand identities and persuasive marketing strategies.
Course Highlights: - BBA (Branding & Advertising)
| Particular | Value |
| Course Name | BBA (Branding & Advertising) |
| Course Level | Undergraduate |
| Course Duration | 3 years |
| Eligibility Criteria | 10+2 passed from the recognized board. |
| Entrance Exams | Entrance exams like IPMAT, DU JAT, NEET, JEE, SAT, etc |
| Admission process | Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
| Examination Type | Semester based |
| Age | No age limit |
| Average Annual Fees | INR 1,00,000-6,00,000 |
| Average Annual Salary | INR 3,00,000-10,00,000 |
| Top recruiters | Infosys, Deloitte, Cognizant, Wipro, TCS, Bain & Company, Facebook etc. |
| Job Profiles | Brand Manager, Advertising Account Executive, Marketing Coordinator, Media Planner, Creative Director, Account Manager, Social Media Manager, Copywriter, Market Research Analyst, Public Relations Specialist |
Why study BBA (Branding & Advertising)?
Following are a few justifications for taking BBA (Branding & Advertising) courses:
(ii). This three-year postgraduate degree program offers a comprehensive understanding and awareness of the many components of the advertising profession, as well as hands-on experience with marketable advertising tactics.
(iii) Students who have a BBA in advertising management have the option of continuing their education abroad. After completing this course, successful recent graduates become eligible to pursue opportunities for high-paying work.
(iv). They can choose from a wide range of professions, such as advertising executive, account manager, business supervisor, business development supervisor, trials manager, communications official, systems manager, etc.
(2). BBA (Branding & Advertising) Admission Process
You can apply to the BBA (Branding & Advertising) course either online or in person. Admission to the BBA (Branding & Advertising) can also be started by visiting the college's admissions office.
Types of BBA (Branding & Advertising) Courses
(1). Distance: BBA (Branding & Advertising) in India is designed for those who are unable to attend regular sessions; One of the most popular alternatives is BBA (Branding & Advertising)
(2). Full-Time: The BBA (Branding & Advertising) last for 3 years and has the advantage of allowing students to accelerate the learning process and significantly improve their skills.
BBA (Branding & Advertising) Eligibility Criteria
The eligibility criteria for a BBA (Branding & Advertising) are simply as follows:
1. The candidate must have passed 10+2 from the recognized board.
2. The student must achieve at least 50% of the points from 10+2.
BBA (Branding & Advertising) Accepted Entrance Exam
Below is the list of some of the entrance exams for the BBA (Branding & Advertising):
| SET | NMIMS NPAT |
| IPMAT | NEET |
| CUET | IPM Aptitude Test |
Skills required for a BBA (Branding & Advertising)
A BBA (Branding & Advertising) is a program designed to enhance your skills and knowledge in the areas of advertising. Here are some common skills and competencies that are typically beneficial for pursuing aBBA (Branding & Advertising):
| Communication Skills | Writing Skills |
| Observation skills | Communication skills |
| Analytical and Critical thinking skills | Time management |
| Planning and Good Management | Team Work |
| Problem-solving | Decision-making skills |
| Leadership skills | Media Knowledge |
Fee Structure for a BBA (Branding & Advertising)
The FEE for some of the top BBA (Branding & Advertising) colleges are listed below:
| Name of College | Average Annual Fee(INR) |
| Narsee Monjee Institute of Management Studies, School of Branding and Advertising, Mumbai | 10.69 lakhs |
| Indian School of Business (ISB), Hyderabad | 25 lakhs |
| SP Jain Institute of Management and Research (SPJIMR), Mumbai and Bangalore | 16 lakhs |
| Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai | 12 lakhs |
| Xavier School of Management (XLRI), Jamshedpur | 15 lakhs |
| Faculty of Management Studies, University of Delhi (FMS), Delhi | 8 lakhs |
| Christ University, Bangalore | 6 lakhs |
| Symbiosis Institute of Business Management (SIMB), Pune | 6 lakhs |
| IIM Ahmedabad, Ahmedabad | 24 lakhs |
| IIM Bangalore, Bangalore | 23 lakhs |
BBA (Branding & Advertising) Selection Criteria
The selection process for this course is students must complete 10+2 with 50% from the recognized board and also they have to clear the entrance test. Some colleges conduct interviews for this course. After this process, students who have been selected will get an email from the respective university.
(3). Course Comparison
BBA (Branding & Advertising) v/s BBA in Media Management
| Parameter | BBA (Branding & Advertising) | BBA in Mass Media |
| Course Name | BBA (Branding & Advertising) | BBA in Mass Media |
| Course Overview | The aids BBA (Branding & Advertising) students in developing their knowledge and skills in starting, expanding, and managing businesses. In this program, the fundamental courses in entrepreneurship, business innovation, critical thinking, money management, advertising, plans, and economics are merged. | The BBA in Mass Media degree is designed for media lovers who desire to work in journalism, public relations, advertising, television, newspapers, and radio. While studying various media management options, students are exposed to topics in business administration. |
| Duration | 3 years | 3 years |
| Eligibility | Candidates should be 10+2 with 50%. | Candidates should be 10+2 with 50%. |
| Entrance Exams | IPMAT, DU JAT, NEET, JEE, SAT, etc | IPMAT, DU JAT, NEET, JEE, SAT, etc |
| Average Annual Fees | INR 1,00,000-6,00,000 | INR 50,000-2,00,000 |
(4). Top BBA (Branding & Advertising) Colleges
| Name of College | Location |
| Narsee Monjee Institute of Management Studies, School of Branding and Advertising | Mumbai |
| Indian School of Business (ISB) | Hyderabad |
| SP Jain Institute of Management and Research (SPJIMR) | Mumbai and Bangalore |
| Jamnalal Bajaj Institute of Management Studies (JBIMS) | Mumbai |
| Xavier School of Management (XLRI) | Jamshedpur |
| Faculty of Management Studies, University of Delhi (FMS) | Delhi |
| Christ University | Bangalore |
| Symbiosis Institute of Business Management (SIMB) | Pune |
| IIM Ahmedabad | Ahmedabad |
| IIM Bangalore | Bangalore |
(5). BBA (Branding & Advertising) Job & Placements
BBA (Branding & Advertising)Job Profiles
| Job Profile | Job Description |
| Brand Manager | A brand manager differentiates a specific brand from the competing products on the market by creating its identity. Additionally, the brand manager would be responsible for increasing sales of a particular product. He must have the ability to research market trends and select an advertising and marketing plan to increase the sale of the items. |
| Research Manager or Analyst | The research manager or analyst compiling data, performs data analysis, and looks into market trends. They provide data on consumer preferences and market trends, and the company uses that data to inform its market strategy decisions. |
| Account Manager or Executive (Advertising) | Account Manager or Executive (Advertising): Successful marketing is necessary to promote a product in the marketplace. The Account Manager acts as the brand manager's point of contact with the advertising agency. He selects the advertising budget and instructs the creative agency on the necessity for the business to build a brand in the marketplace |
| Business Development Manager | This individual is in charge of the financial and market expansion of a company. He develops long-term organizational goals, nurtures significant client connections, negotiates business deals, and maintains a close eye on market developments. |
| Marketing Analytics | Marketing analytics assembles data from all active marketing channels to produce the marketing evaluation. This helps the company develop its next marketing strategy. |
| Brand Manager | A brand manager differentiates a specific brand from the competing products on the market by creating its identity. Additionally, the brand manager would be responsible for increasing sales of a particular product. He must have the ability to research market trends and select an advertising and marketing plan to increase the sale of the items. |
Top BBA (Branding & Advertising) Recruiters
Listed here some of the top recruiters who hire for BBA (Branding & Advertising) are listed below:
| Infosys | JP Morgan, Wipro |
| ICIC Bank | TCS |
| Deloitte | Information Technology |
| Cognizant | Microsoft |
| Accenture | EY |
| Thomas Cook | AT Kearney |
BBA (Branding & Advertising) Average Salary
Below are job profiles with approximate salaries :
| Job Role | Average Annual Fee(INR) |
| Brand Manager | INR 750000 |
| Research Manager or Analyst | INR 800000 |
| Account Manager | INR 900000 |
| Business Development Manager | INR 600000 |
| Marketing Analytics | INR 550000 |
(6). BBA (Branding & Advertising) Career/Scope
The BBA (Branding & Advertising) is one of the most popular specializations for undergraduate study. The program trains you in soft as well as technical abilities over three years on average. The connections you make while in college for business are thought to last throughout your life and will prove essential to your success in the workplace. The possibility of career advancement, the opportunity for increased pay, knowledge growth, including a path toward skill development are just a few benefits of a BBA (Branding & Advertising).
Career options after BBA (Branding & Advertising)
(i). Brand Manager.
(ii). Account Executive for Advertising
(iii). Marketing Coordinator.
(iv). Media Planner.
(v). Creative Director.
(vi). Account Manager.
(vii). Social Media Manager.
(viii). Market &Research Analyst.
(ix). Public& Relations Specialist.
BBA (Branding & Advertising) Scope for Higher Education
BBA (Branding & Advertising) is vast, which gives candidates a chance to pursue higher studies after obtaining the degree. The following are some of the best higher education programs Certification Courses, MBA, and PG.
Skills that make you the Best in BBA (Branding & Advertising)
To excel as a BBA (Branding & Advertising) graduate, many skills are required that will help to increase the individual learning curve and boost a practical approach that must be inculcated in the continuous learning environment.
(i). Communication skills.
(ii). Interpersonal skills.
(iii). Leadership skills.
(iv). Problem-Solving skills.
(v). Analytical skills.
(vi). Listening skills.
(7). BBA (Branding & Advertising) FAQs
(1). What is a BBA (Branding & Advertising)?
Ans. The aids BBA (Branding & Advertising) students in developing their knowledge and skills in starting, expanding, and managing businesses. In this program, the fundamental courses in entrepreneurship, business innovation, critical thinking, money management, advertising, plans, and economics are merged.
(2). What is the average fee structure for a BBA (Branding & Advertising)?
Ans. The average fees charged by colleges or universities in India lie anywhere between INR 1,00,000-6,00,000.
(3). What is the expected salary for a BBA (Branding & Advertising)?
Ans. The expected salary for a BBA (Branding & Advertising) is around INR 3,00,000-9,00,000.
(4). What qualifications must one meet to be admitted to a BBA (Branding & Advertising)?
Ans. The eligibility standard for a BBA (Branding & Advertising)is that applicants have to finish a 10+2 in an applicable discipline.
(5). What is the admission process for a BBA (Branding & Advertising)?
Ans. The admission process for a BBA (Branding & Advertising)is both merit-based and entrance based.
(6). What is the duration of a BBA (Branding & Advertising)?
Ans. BBA (Branding & Advertising)is a three-year full-time course segregated into six equal semesters of 6 months.
(7). What are the top entrance BBA (Branding & Advertising) exams?
Ans. CUET, IPMAT, SET, NMIMS NPAT, NEET and IPM Aptitude Tests are some of the top entrance exams for BBA (Branding & Advertising).
(8). What are some of the most popular job profiles for BBA (Branding & Advertising)?
Ans. Brand Manager, Advertising Account Executive, Marketing Coordinator, Media Planner, Creative Director, Account Manager, Social Media Manager, Copywriter, Market Research Analyst, and Public Relations Specialist are some of the most popular job profiles for BBA (Branding & Advertising).
(9). Who are the top recruiters of BBA (Branding & Advertising)?
Ans. Infosys, Deloitte, Cognizant, Wipro, TCS, Bain & Company, Facebook etc. are some of the top recruiters of BBA (Branding & Advertising).
Course
BBA (Branding & Advertising)
Eligibility
10+2 in Related Stream From Recognized Board
Duration
3 Years
Type of Course
Under Graduate
BBA (Branding & Advertising)
(1). About BBA (Branding & Advertising) Course
The aids BBA (Branding & Advertising) students in developing their knowledge and skills in starting, expanding, and managing businesses. In this program, the fundamental courses in entrepreneurship, business innovation, critical thinking, money management, advertising, plans, and economics are merged. A well-rounded introduction to the arts and the social sciences is provided to students who have an interest in entrepreneurship. This curriculum, which is focused on start-up businesses and interpersonal pursuits, integrates fundamental courses on making decisions, money management, marketing, strategy, and marketing with business innovation, creative thinking, critical thinking, and entrepreneurship. As part of the practical component of the qualification, students take part in cross-disciplinary groups that address issues relating to brands and commercials in the real world.
A specialized curriculum that combines business training with an in-depth knowledge of branding, sales, and advertising principles is the Bachelor of Business Administration, or BBA, program having a focus on branding and advertising. This curriculum aims to educate students for employment in the dynamic and cutthroat area of marketing, where successful brands depend on solid brand identities and persuasive marketing strategies.
Course Highlights: - BBA (Branding & Advertising)
| Particular | Value |
| Course Name | BBA (Branding & Advertising) |
| Course Level | Undergraduate |
| Course Duration | 3 years |
| Eligibility Criteria | 10+2 passed from the recognized board. |
| Entrance Exams | Entrance exams like IPMAT, DU JAT, NEET, JEE, SAT, etc |
| Admission process | Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
| Examination Type | Semester based |
| Age | No age limit |
| Average Annual Fees | INR 1,00,000-6,00,000 |
| Average Annual Salary | INR 3,00,000-10,00,000 |
| Top recruiters | Infosys, Deloitte, Cognizant, Wipro, TCS, Bain & Company, Facebook etc. |
| Job Profiles | Brand Manager, Advertising Account Executive, Marketing Coordinator, Media Planner, Creative Director, Account Manager, Social Media Manager, Copywriter, Market Research Analyst, Public Relations Specialist |
Why study BBA (Branding & Advertising)?
Following are a few justifications for taking BBA (Branding & Advertising) courses:
(ii). This three-year postgraduate degree program offers a comprehensive understanding and awareness of the many components of the advertising profession, as well as hands-on experience with marketable advertising tactics.
(iii) Students who have a BBA in advertising management have the option of continuing their education abroad. After completing this course, successful recent graduates become eligible to pursue opportunities for high-paying work.
(iv). They can choose from a wide range of professions, such as advertising executive, account manager, business supervisor, business development supervisor, trials manager, communications official, systems manager, etc.
(2). BBA (Branding & Advertising) Admission Process
You can apply to the BBA (Branding & Advertising) course either online or in person. Admission to the BBA (Branding & Advertising) can also be started by visiting the college's admissions office.
Types of BBA (Branding & Advertising) Courses
(1). Distance: BBA (Branding & Advertising) in India is designed for those who are unable to attend regular sessions; One of the most popular alternatives is BBA (Branding & Advertising)
(2). Full-Time: The BBA (Branding & Advertising) last for 3 years and has the advantage of allowing students to accelerate the learning process and significantly improve their skills.
BBA (Branding & Advertising) Eligibility Criteria
The eligibility criteria for a BBA (Branding & Advertising) are simply as follows:
1. The candidate must have passed 10+2 from the recognized board.
2. The student must achieve at least 50% of the points from 10+2.
BBA (Branding & Advertising) Accepted Entrance Exam
Below is the list of some of the entrance exams for the BBA (Branding & Advertising):
| SET | NMIMS NPAT |
| IPMAT | NEET |
| CUET | IPM Aptitude Test |
Skills required for a BBA (Branding & Advertising)
A BBA (Branding & Advertising) is a program designed to enhance your skills and knowledge in the areas of advertising. Here are some common skills and competencies that are typically beneficial for pursuing aBBA (Branding & Advertising):
| Communication Skills | Writing Skills |
| Observation skills | Communication skills |
| Analytical and Critical thinking skills | Time management |
| Planning and Good Management | Team Work |
| Problem-solving | Decision-making skills |
| Leadership skills | Media Knowledge |
Fee Structure for a BBA (Branding & Advertising)
The FEE for some of the top BBA (Branding & Advertising) colleges are listed below:
| Name of College | Average Annual Fee(INR) |
| Narsee Monjee Institute of Management Studies, School of Branding and Advertising, Mumbai | 10.69 lakhs |
| Indian School of Business (ISB), Hyderabad | 25 lakhs |
| SP Jain Institute of Management and Research (SPJIMR), Mumbai and Bangalore | 16 lakhs |
| Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai | 12 lakhs |
| Xavier School of Management (XLRI), Jamshedpur | 15 lakhs |
| Faculty of Management Studies, University of Delhi (FMS), Delhi | 8 lakhs |
| Christ University, Bangalore | 6 lakhs |
| Symbiosis Institute of Business Management (SIMB), Pune | 6 lakhs |
| IIM Ahmedabad, Ahmedabad | 24 lakhs |
| IIM Bangalore, Bangalore | 23 lakhs |
BBA (Branding & Advertising) Selection Criteria
The selection process for this course is students must complete 10+2 with 50% from the recognized board and also they have to clear the entrance test. Some colleges conduct interviews for this course. After this process, students who have been selected will get an email from the respective university.
(3). Course Comparison
BBA (Branding & Advertising) v/s BBA in Media Management
| Parameter | BBA (Branding & Advertising) | BBA in Mass Media |
| Course Name | BBA (Branding & Advertising) | BBA in Mass Media |
| Course Overview | The aids BBA (Branding & Advertising) students in developing their knowledge and skills in starting, expanding, and managing businesses. In this program, the fundamental courses in entrepreneurship, business innovation, critical thinking, money management, advertising, plans, and economics are merged. | The BBA in Mass Media degree is designed for media lovers who desire to work in journalism, public relations, advertising, television, newspapers, and radio. While studying various media management options, students are exposed to topics in business administration. |
| Duration | 3 years | 3 years |
| Eligibility | Candidates should be 10+2 with 50%. | Candidates should be 10+2 with 50%. |
| Entrance Exams | IPMAT, DU JAT, NEET, JEE, SAT, etc | IPMAT, DU JAT, NEET, JEE, SAT, etc |
| Average Annual Fees | INR 1,00,000-6,00,000 | INR 50,000-2,00,000 |
(4). Top BBA (Branding & Advertising) Colleges
| Name of College | Location |
| Narsee Monjee Institute of Management Studies, School of Branding and Advertising | Mumbai |
| Indian School of Business (ISB) | Hyderabad |
| SP Jain Institute of Management and Research (SPJIMR) | Mumbai and Bangalore |
| Jamnalal Bajaj Institute of Management Studies (JBIMS) | Mumbai |
| Xavier School of Management (XLRI) | Jamshedpur |
| Faculty of Management Studies, University of Delhi (FMS) | Delhi |
| Christ University | Bangalore |
| Symbiosis Institute of Business Management (SIMB) | Pune |
| IIM Ahmedabad | Ahmedabad |
| IIM Bangalore | Bangalore |
(5). BBA (Branding & Advertising) Job & Placements
BBA (Branding & Advertising)Job Profiles
| Job Profile | Job Description |
| Brand Manager | A brand manager differentiates a specific brand from the competing products on the market by creating its identity. Additionally, the brand manager would be responsible for increasing sales of a particular product. He must have the ability to research market trends and select an advertising and marketing plan to increase the sale of the items. |
| Research Manager or Analyst | The research manager or analyst compiling data, performs data analysis, and looks into market trends. They provide data on consumer preferences and market trends, and the company uses that data to inform its market strategy decisions. |
| Account Manager or Executive (Advertising) | Account Manager or Executive (Advertising): Successful marketing is necessary to promote a product in the marketplace. The Account Manager acts as the brand manager's point of contact with the advertising agency. He selects the advertising budget and instructs the creative agency on the necessity for the business to build a brand in the marketplace |
| Business Development Manager | This individual is in charge of the financial and market expansion of a company. He develops long-term organizational goals, nurtures significant client connections, negotiates business deals, and maintains a close eye on market developments. |
| Marketing Analytics | Marketing analytics assembles data from all active marketing channels to produce the marketing evaluation. This helps the company develop its next marketing strategy. |
| Brand Manager | A brand manager differentiates a specific brand from the competing products on the market by creating its identity. Additionally, the brand manager would be responsible for increasing sales of a particular product. He must have the ability to research market trends and select an advertising and marketing plan to increase the sale of the items. |
Top BBA (Branding & Advertising) Recruiters
Listed here some of the top recruiters who hire for BBA (Branding & Advertising) are listed below:
| Infosys | JP Morgan, Wipro |
| ICIC Bank | TCS |
| Deloitte | Information Technology |
| Cognizant | Microsoft |
| Accenture | EY |
| Thomas Cook | AT Kearney |
BBA (Branding & Advertising) Average Salary
Below are job profiles with approximate salaries :
| Job Role | Average Annual Fee(INR) |
| Brand Manager | INR 750000 |
| Research Manager or Analyst | INR 800000 |
| Account Manager | INR 900000 |
| Business Development Manager | INR 600000 |
| Marketing Analytics | INR 550000 |
(6). BBA (Branding & Advertising) Career/Scope
The BBA (Branding & Advertising) is one of the most popular specializations for undergraduate study. The program trains you in soft as well as technical abilities over three years on average. The connections you make while in college for business are thought to last throughout your life and will prove essential to your success in the workplace. The possibility of career advancement, the opportunity for increased pay, knowledge growth, including a path toward skill development are just a few benefits of a BBA (Branding & Advertising).
Career options after BBA (Branding & Advertising)
(i). Brand Manager.
(ii). Account Executive for Advertising
(iii). Marketing Coordinator.
(iv). Media Planner.
(v). Creative Director.
(vi). Account Manager.
(vii). Social Media Manager.
(viii). Market &Research Analyst.
(ix). Public& Relations Specialist.
BBA (Branding & Advertising) Scope for Higher Education
BBA (Branding & Advertising) is vast, which gives candidates a chance to pursue higher studies after obtaining the degree. The following are some of the best higher education programs Certification Courses, MBA, and PG.
Skills that make you the Best in BBA (Branding & Advertising)
To excel as a BBA (Branding & Advertising) graduate, many skills are required that will help to increase the individual learning curve and boost a practical approach that must be inculcated in the continuous learning environment.
(i). Communication skills.
(ii). Interpersonal skills.
(iii). Leadership skills.
(iv). Problem-Solving skills.
(v). Analytical skills.
(vi). Listening skills.
(7). BBA (Branding & Advertising) FAQs
(1). What is a BBA (Branding & Advertising)?
Ans. The aids BBA (Branding & Advertising) students in developing their knowledge and skills in starting, expanding, and managing businesses. In this program, the fundamental courses in entrepreneurship, business innovation, critical thinking, money management, advertising, plans, and economics are merged.
(2). What is the average fee structure for a BBA (Branding & Advertising)?
Ans. The average fees charged by colleges or universities in India lie anywhere between INR 1,00,000-6,00,000.
(3). What is the expected salary for a BBA (Branding & Advertising)?
Ans. The expected salary for a BBA (Branding & Advertising) is around INR 3,00,000-9,00,000.
(4). What qualifications must one meet to be admitted to a BBA (Branding & Advertising)?
Ans. The eligibility standard for a BBA (Branding & Advertising)is that applicants have to finish a 10+2 in an applicable discipline.
(5). What is the admission process for a BBA (Branding & Advertising)?
Ans. The admission process for a BBA (Branding & Advertising)is both merit-based and entrance based.
(6). What is the duration of a BBA (Branding & Advertising)?
Ans. BBA (Branding & Advertising)is a three-year full-time course segregated into six equal semesters of 6 months.
(7). What are the top entrance BBA (Branding & Advertising) exams?
Ans. CUET, IPMAT, SET, NMIMS NPAT, NEET and IPM Aptitude Tests are some of the top entrance exams for BBA (Branding & Advertising).
(8). What are some of the most popular job profiles for BBA (Branding & Advertising)?
Ans. Brand Manager, Advertising Account Executive, Marketing Coordinator, Media Planner, Creative Director, Account Manager, Social Media Manager, Copywriter, Market Research Analyst, and Public Relations Specialist are some of the most popular job profiles for BBA (Branding & Advertising).
(9). Who are the top recruiters of BBA (Branding & Advertising)?
Ans. Infosys, Deloitte, Cognizant, Wipro, TCS, Bain & Company, Facebook etc. are some of the top recruiters of BBA (Branding & Advertising).
Course
BBA (Branding & Advertising)
Eligibility
10+2 in Related Stream From Recognized Board
Duration
3 Years
Type of Course
Under Graduate
BBA (Branding & Advertising) Syllabus & Subjects
The BBA (Branding & Advertising) program is divided into semesters. The BBA (Branding & Advertising) studies topics are listed below:
| Semesters | Subjects |
| Semester I | Principles of Marketing |
| Introduction to Advertising | |
| Business Communication | |
| Fundamentals of Branding | |
| Principles of Management | |
| Financial Accounting | |
| Semester II | Consumer Behavior |
| Advertising Design and Concepts | |
| Digital Marketing | |
| Brand Management | |
| Business Ethics and CSR | |
| Microeconomics | |
| Semester III | Advertising Research and Analytics |
| Integrated Marketing Communications | |
| Marketing Strategy | |
| Media Planning and Buying | |
| Organizational Behavior | |
| Semester IV | Copywriting and Creative Development |
| Public Relations | |
| E-commerce and Social Media Marketing | |
| Brand Identity and Visual Communication | |
| Human Resource Management | |
| Semester V | International Marketing |
| Advertising Campaign Management | |
| Strategic Branding | |
| Marketing Analytics | |
| Entrepreneurship and Innovation | |
| Elective 1 | |
| Semester VI | Retail Marketing |
| Creative Strategy and Planning | |
| Branding Ethics and Sustainability | |
| Digital Advertising Strategies | |
| Elective 2 | |
| Final Project |
BBA (Branding & Advertising) Projects
Projects are an essential component of any BBA (Branding & Advertising) program. The program focuses on group or individual projects that allow instructors to gauge how well their pupils are performing and comprehending in the field of advertising and branding.
The most typical projects for a BBA (Branding & Advertising)include the following:
(i). A thorough brand analysis of the Delhi telecommunications industry's consumer behaviour in relation to Aircel was conducted.
(ii). Analysis of Coca-Cola's Brand Positioning Implementing CRM in a Business Analysing the Business's Client Acquisition Plan.
(iii). Knowledge of Attitudes Of Consumers Towards Recycled Packaging Research on product packaging and its effects on consumers.
(iv). Customer feedback from internet purchasing studies.
(v). Consumer Perceptions of Recycled Packaging and Awareness.
(vi). Case Study on the Indian Consumer Electronics Sector.
(vii). Marketing Plan for Dabur Vatika Hair Oil and Dabur Chyawanprash Samsung Consumer Behaviour.
BBA (Branding & Advertising) Reference Books
BBA (Branding & Advertising) books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Santosh Sahu | Advertising and Branding: Concepts and Practices |
| Manisha Singhai | Branding: Cases and Concepts |
| N. Kumar | Advertising Management |
| Shaleen Kumar Singh | Branding: The Indian Context |
| Rajeev Batra | Advertising: Principles and Practice |
| Kavita Sharma | Integrated Marketing Communication: A Consumer-Driven Approach |
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