BBA (Branding & Advertising)

  • course years 3 Years
  • type of course Under Graduate
  • course stream Management
  • course type Full Time

(1). About BBA (Branding & Advertising) Course

The aids BBA (Branding & Advertising) students in developing their knowledge and skills in starting, expanding, and managing businesses. In this program, the fundamental courses in entrepreneurship, business innovation, critical thinking, money management, advertising, plans, and economics are merged. A well-rounded introduction to the arts and the social sciences is provided to students who have an interest in entrepreneurship. This curriculum, which is focused on start-up businesses and interpersonal pursuits, integrates fundamental courses on making decisions, money management, marketing, strategy, and marketing with business innovation, creative thinking, critical thinking, and entrepreneurship. As part of the practical component of the qualification, students take part in cross-disciplinary groups that address issues relating to brands and commercials in the real world.

A specialized curriculum that combines business training with an in-depth knowledge of branding, sales, and advertising principles is the Bachelor of Business Administration, or BBA, program having a focus on branding and advertising. This curriculum aims to educate students for employment in the dynamic and cutthroat area of marketing, where successful brands depend on solid brand identities and persuasive marketing strategies.

Course Highlights: - BBA (Branding & Advertising)

Check out the table below for all the crucial information regarding (Branding & Advertising):
Particular Value
Course Name BBA (Branding & Advertising)
Course Level Undergraduate
Course Duration 3 years
Eligibility Criteria 10+2 passed from the recognized board.
Entrance Exams Entrance exams like IPMAT, DU JAT, NEET, JEE, SAT, etc
Admission process Entrance Exam + Group Discussion + Personal Interview (GD-PI)
Examination Type Semester based
Age No age limit
Average Annual Fees INR 1,00,000-6,00,000
Average Annual Salary INR 3,00,000-10,00,000
Top recruiters Infosys, Deloitte, Cognizant, Wipro, TCS, Bain & Company, Facebook etc.
Job Profiles Brand Manager, Advertising Account Executive, Marketing Coordinator, Media Planner, Creative Director, Account Manager, Social Media Manager, Copywriter, Market Research Analyst, Public Relations Specialist

Why study BBA (Branding & Advertising)?

Following are a few justifications for taking BBA (Branding & Advertising) courses:

(i). In the current marketing landscape, advertising leadership is a job in high demand.

(ii). This three-year postgraduate degree program offers a comprehensive understanding and awareness of the many components of the advertising profession, as well as hands-on experience with marketable advertising tactics.

(iii) Students who have a BBA in advertising management have the option of continuing their education abroad. After completing this course, successful recent graduates become eligible to pursue opportunities for high-paying work.

(iv). They can choose from a wide range of professions, such as advertising executive, account manager, business supervisor, business development supervisor, trials manager, communications official, systems manager, etc.

(v). They can be found in the tourism industry, brand and marketing, manufacturing facilities, public works, multinational corporations, business consultancies, colleges and universities, etc.

(2). BBA (Branding & Advertising) Admission Process

You can apply to the BBA (Branding & Advertising) course either online or in person. Admission to the BBA (Branding & Advertising) can also be started by visiting the college's admissions office.

Types of BBA (Branding & Advertising) Courses

The BBA (Branding & Advertising) offers full-time, part-time, and distance learning alternatives for candidate follow-up. The following are listed below

(1). Distance: BBA (Branding & Advertising) in India is designed for those who are unable to attend regular sessions; One of the most popular alternatives is BBA (Branding & Advertising)

(2). Full-Time: The BBA (Branding & Advertising) last for 3 years and has the advantage of allowing students to accelerate the learning process and significantly improve their skills.

(3). Part-time: The BBA (Branding & Advertising) program is designed for professionals who are currently employed and cannot take time off for full-time study. A part-time BBA (Branding & Advertising) course is a great advantage.

BBA (Branding & Advertising) Eligibility Criteria

The eligibility criteria for a BBA (Branding & Advertising) are simply as follows:

1. The candidate must have passed 10+2 from the recognized board.

2. The student must achieve at least 50% of the points from 10+2.

BBA (Branding & Advertising) Accepted Entrance Exam

Below is the list of some of the entrance exams for the BBA (Branding & Advertising):

SET NMIMS NPAT
IPMAT NEET
CUET IPM Aptitude Test

Skills required for a BBA (Branding & Advertising)

A BBA (Branding & Advertising) is a program designed to enhance your skills and knowledge in the areas of advertising. Here are some common skills and competencies that are typically beneficial for pursuing aBBA (Branding & Advertising):

Communication Skills Writing Skills
Observation skills Communication skills
Analytical and Critical thinking skills Time management
Planning and Good Management Team Work
Problem-solving Decision-making skills
Leadership skills Media Knowledge

Fee Structure for a BBA (Branding & Advertising)

The FEE for some of the top BBA (Branding & Advertising) colleges are listed below:

Name of College Average Annual Fee(INR)
Narsee Monjee Institute of Management Studies, School of Branding and Advertising, Mumbai 10.69 lakhs
Indian School of Business (ISB), Hyderabad 25 lakhs
SP Jain Institute of Management and Research (SPJIMR), Mumbai and Bangalore 16 lakhs
Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai 12 lakhs
Xavier School of Management (XLRI), Jamshedpur 15 lakhs
Faculty of Management Studies, University of Delhi (FMS), Delhi 8 lakhs
Christ University, Bangalore 6 lakhs
Symbiosis Institute of Business Management (SIMB), Pune 6 lakhs
IIM Ahmedabad, Ahmedabad 24 lakhs
IIM Bangalore, Bangalore 23 lakhs

BBA (Branding & Advertising) Selection Criteria

The selection process for this course is students must complete 10+2 with 50% from the recognized board and also they have to clear the entrance test. Some colleges conduct interviews for this course. After this process, students who have been selected will get an email from the respective university.

(3). Course Comparison

BBA (Branding & Advertising) v/s BBA in Media Management

Parameter BBA (Branding & Advertising) BBA in Mass Media
Course Name BBA (Branding & Advertising) BBA in Mass Media
Course Overview

The aids BBA (Branding & Advertising) students in developing their knowledge and skills in starting, expanding, and managing businesses. In this program, the fundamental courses in entrepreneurship, business innovation, critical thinking, money management, advertising, plans, and economics are merged.

The BBA in Mass Media degree is designed for media lovers who desire to work in journalism, public relations, advertising, television, newspapers, and radio. While studying various media management options, students are exposed to topics in business administration.
Duration 3 years 3 years
Eligibility Candidates should be 10+2 with 50%. Candidates should be 10+2 with 50%.
Entrance Exams IPMAT, DU JAT, NEET, JEE, SAT, etc IPMAT, DU JAT, NEET, JEE, SAT, etc
Average Annual Fees INR 1,00,000-6,00,000 INR 50,000-2,00,000

(4). Top BBA (Branding & Advertising) Colleges

Name of College Location
Narsee Monjee Institute of Management Studies, School of Branding and Advertising  Mumbai
Indian School of Business (ISB) Hyderabad
SP Jain Institute of Management and Research (SPJIMR) Mumbai and Bangalore
Jamnalal Bajaj Institute of Management Studies (JBIMS) Mumbai
Xavier School of Management (XLRI) Jamshedpur
Faculty of Management Studies, University of Delhi (FMS) Delhi
Christ University Bangalore
Symbiosis Institute of Business Management (SIMB) Pune
IIM Ahmedabad Ahmedabad
IIM Bangalore Bangalore

(5). BBA (Branding & Advertising) Job & Placements

After completing a BA (Branding & Advertising), professionals can get numerous opportunities in the public and private sectors. Here are some of them listed below:

BBA (Branding & Advertising)Job Profiles

Job Profile Job Description
Brand Manager A brand manager differentiates a specific brand from the competing products on the market by creating its identity. Additionally, the brand manager would be responsible for increasing sales of a particular product. He must have the ability to research market trends and select an advertising and marketing plan to increase the sale of the items.
Research Manager or Analyst The research manager or analyst compiling data, performs data analysis, and looks into market trends. They provide data on consumer preferences and market trends, and the company uses that data to inform its market strategy decisions.
Account Manager or Executive (Advertising) Account Manager or Executive (Advertising): Successful marketing is necessary to promote a product in the marketplace. The Account Manager acts as the brand manager's point of contact with the advertising agency. He selects the advertising budget and instructs the creative agency on the necessity for the business to build a brand in the marketplace
Business Development Manager This individual is in charge of the financial and market expansion of a company. He develops long-term organizational goals, nurtures significant client connections, negotiates business deals, and maintains a close eye on market developments.
Marketing Analytics Marketing analytics assembles data from all active marketing channels to produce the marketing evaluation. This helps the company develop its next marketing strategy.
Brand Manager A brand manager differentiates a specific brand from the competing products on the market by creating its identity. Additionally, the brand manager would be responsible for increasing sales of a particular product. He must have the ability to research market trends and select an advertising and marketing plan to increase the sale of the items.

Top BBA (Branding & Advertising) Recruiters

Listed here some of the top recruiters who hire for BBA (Branding & Advertising) are listed below:

Infosys JP Morgan, Wipro
ICIC Bank TCS
Deloitte Information Technology
Cognizant Microsoft
Accenture EY
Thomas Cook AT Kearney

BBA (Branding & Advertising) Average Salary

Below are job profiles with approximate salaries :

Job Role Average Annual Fee(INR)
Brand Manager INR 750000
Research Manager or Analyst INR 800000
Account Manager INR 900000
Business Development Manager INR 600000
Marketing Analytics INR 550000

(6). BBA (Branding & Advertising) Career/Scope

The BBA (Branding & Advertising) is one of the most popular specializations for undergraduate study. The program trains you in soft as well as technical abilities over three years on average. The connections you make while in college for business are thought to last throughout your life and will prove essential to your success in the workplace. The possibility of career advancement, the opportunity for increased pay, knowledge growth, including a path toward skill development are just a few benefits of a BBA (Branding & Advertising).

Career options after BBA (Branding & Advertising)

(i). Brand Manager.

(ii). Account Executive for Advertising

(iii). Marketing Coordinator.

(iv). Media Planner.

(v). Creative Director.

(vi). Account Manager.

(vii). Social Media Manager.

(viii). Market &Research Analyst.

(ix). Public& Relations Specialist.

BBA (Branding & Advertising) Scope for Higher Education

BBA (Branding & Advertising) is vast, which gives candidates a chance to pursue higher studies after obtaining the degree. The following are some of the best higher education programs Certification Courses, MBA, and PG.

Skills that make you the Best in BBA (Branding & Advertising)

To excel as a BBA (Branding & Advertising) graduate, many skills are required that will help to increase the individual learning curve and boost a practical approach that must be inculcated in the continuous learning environment.

(i). Communication skills.

(ii). Interpersonal skills.

(iii). Leadership skills.

(iv). Problem-Solving skills.

(v). Analytical skills.

(vi). Listening skills.

(7). BBA (Branding & Advertising) FAQs

(1). What is a BBA (Branding & Advertising)?

Ans. The aids BBA (Branding & Advertising) students in developing their knowledge and skills in starting, expanding, and managing businesses. In this program, the fundamental courses in entrepreneurship, business innovation, critical thinking, money management, advertising, plans, and economics are merged.

(2). What is the average fee structure for a BBA (Branding & Advertising)?

Ans. The average fees charged by colleges or universities in India lie anywhere between INR 1,00,000-6,00,000.

(3). What is the expected salary for a BBA (Branding & Advertising)?

Ans. The expected salary for a BBA (Branding & Advertising) is around INR 3,00,000-9,00,000.

(4). What qualifications must one meet to be admitted to a BBA (Branding & Advertising)?

Ans. The eligibility standard for a BBA (Branding & Advertising)is that applicants have to finish a 10+2 in an applicable discipline.

(5). What is the admission process for a BBA (Branding & Advertising)?

Ans. The admission process for a BBA (Branding & Advertising)is both merit-based and entrance based.

(6). What is the duration of a BBA (Branding & Advertising)?

Ans. BBA (Branding & Advertising)is a three-year full-time course segregated into six equal semesters of 6 months.

(7). What are the top entrance BBA (Branding & Advertising) exams?

Ans. CUET, IPMAT, SET, NMIMS NPAT, NEET and IPM Aptitude Tests are some of the top entrance exams for BBA (Branding & Advertising).

(8). What are some of the most popular job profiles for BBA (Branding & Advertising)?

Ans. Brand Manager, Advertising Account Executive, Marketing Coordinator, Media Planner, Creative Director, Account Manager, Social Media Manager, Copywriter, Market Research Analyst, and Public Relations Specialist are some of the most popular job profiles for BBA (Branding & Advertising).

(9). Who are the top recruiters of BBA (Branding & Advertising)?

Ans. Infosys, Deloitte, Cognizant, Wipro, TCS, Bain & Company, Facebook etc. are some of the top recruiters of BBA (Branding & Advertising).

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