3 Years
Under Graduate
Management
Full Time
Dive into marketing, advertising, and brand management, gaining skills for successful ad campaigns and marketing roles.
The syllabus for the Bachelor of Business Administration (BBA) in Capital Market program focuses on financial markets and investment strategies. Students often study financial instruments, investment analysis, and portfolio management. The curriculum typically includes courses on capital market regulations, financial derivatives, and risk management. Students also explore topics related to international finance and financial modeling. Additionally, ethical considerations and sustainability practices in capital markets may be integrated into the syllabus. Practical experiences such as investment analysis projects and market simulations are typically part of the program to help students gain hands-on experience in capital market operations. Graduates are well-prepared for careers in investment analysis, portfolio management, and financial planning within the capital market industry.
BBA (Branding & Advertising) Syllabus & Subjects
The BBA (Branding & Advertising) program is divided into semesters. The BBA (Branding & Advertising) studies topics are listed below:
| Semesters | Subjects |
| Semester I | Principles of Marketing |
| Introduction to Advertising | |
| Business Communication | |
| Fundamentals of Branding | |
| Principles of Management | |
| Financial Accounting | |
| Semester II | Consumer Behavior |
| Advertising Design and Concepts | |
| Digital Marketing | |
| Brand Management | |
| Business Ethics and CSR | |
| Microeconomics | |
| Semester III | Advertising Research and Analytics |
| Integrated Marketing Communications | |
| Marketing Strategy | |
| Media Planning and Buying | |
| Organizational Behavior | |
| Semester IV | Copywriting and Creative Development |
| Public Relations | |
| E-commerce and Social Media Marketing | |
| Brand Identity and Visual Communication | |
| Human Resource Management | |
| Semester V | International Marketing |
| Advertising Campaign Management | |
| Strategic Branding | |
| Marketing Analytics | |
| Entrepreneurship and Innovation | |
| Elective 1 | |
| Semester VI | Retail Marketing |
| Creative Strategy and Planning | |
| Branding Ethics and Sustainability | |
| Digital Advertising Strategies | |
| Elective 2 | |
| Final Project |
Projects are an essential component of any BBA (Branding & Advertising) program. The program focuses on group or individual projects that allow instructors to gauge how well their pupils are performing and comprehending in the field of advertising and branding.
The most typical projects for a BBA (Branding & Advertising)include the following:
(i). A thorough brand analysis of the Delhi telecommunications industry's consumer behaviour in relation to Aircel was conducted.
(ii). Analysis of Coca-Cola's Brand Positioning Implementing CRM in a Business Analysing the Business's Client Acquisition Plan.
(iii). Knowledge of Attitudes Of Consumers Towards Recycled Packaging Research on product packaging and its effects on consumers.
(iv). Customer feedback from internet purchasing studies.
(v). Consumer Perceptions of Recycled Packaging and Awareness.
(vi). Case Study on the Indian Consumer Electronics Sector.
(vii). Marketing Plan for Dabur Vatika Hair Oil and Dabur Chyawanprash Samsung Consumer Behaviour.
BBA (Branding & Advertising) books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Santosh Sahu | Advertising and Branding: Concepts and Practices |
| Manisha Singhai | Branding: Cases and Concepts |
| N. Kumar | Advertising Management |
| Shaleen Kumar Singh | Branding: The Indian Context |
| Rajeev Batra | Advertising: Principles and Practice |
| Kavita Sharma | Integrated Marketing Communication: A Consumer-Driven Approach |
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