BBA (Branding & Advertising) Program Syllabus & Subjects

Dive into marketing, advertising, and brand management, gaining skills for successful ad campaigns and marketing roles.

Syllabus of BBA in Capital Market

The syllabus for the Bachelor of Business Administration (BBA) in Capital Market program focuses on financial markets and investment strategies. Students often study financial instruments, investment analysis, and portfolio management. The curriculum typically includes courses on capital market regulations, financial derivatives, and risk management. Students also explore topics related to international finance and financial modeling. Additionally, ethical considerations and sustainability practices in capital markets may be integrated into the syllabus. Practical experiences such as investment analysis projects and market simulations are typically part of the program to help students gain hands-on experience in capital market operations. Graduates are well-prepared for careers in investment analysis, portfolio management, and financial planning within the capital market industry.

BBA (Branding & Advertising) Syllabus & Subjects

The BBA (Branding & Advertising) program is divided into semesters. The BBA (Branding & Advertising) studies topics are listed below:

Semesters	Subjects
Semester I	Principles of Marketing
	Introduction to Advertising
	Business Communication
	Fundamentals of Branding
	Principles of Management
	Financial Accounting
Semester II	Consumer Behavior
	Advertising Design and Concepts
	Digital Marketing
	Brand Management
	Business Ethics and CSR
	Microeconomics
Semester III	Advertising Research and Analytics
	Integrated Marketing Communications
	Marketing Strategy
	Media Planning and Buying
	Organizational Behavior
Semester IV	Copywriting and Creative Development
	Public Relations
	E-commerce and Social Media Marketing
	Brand Identity and Visual Communication
	Human Resource Management
Semester V	International Marketing
	Advertising Campaign Management
	Strategic Branding
	Marketing Analytics
	Entrepreneurship and Innovation
	Elective 1
Semester VI	Retail Marketing
	Creative Strategy and Planning
	Branding Ethics and Sustainability
	Digital Advertising Strategies
	Elective 2
	Final Project

BBA (Branding & Advertising) Projects

Projects are an essential component of any BBA (Branding & Advertising) program. The program focuses on group or individual projects that allow instructors to gauge how well their pupils are performing and comprehending in the field of advertising and branding.

The most typical projects for a BBA (Branding & Advertising)include the following:

(i). A thorough brand analysis of the Delhi telecommunications industry's consumer behaviour in relation to Aircel was conducted.

(ii). Analysis of Coca-Cola's Brand Positioning Implementing CRM in a Business Analysing the Business's Client Acquisition Plan.

(iii). Knowledge of Attitudes Of Consumers Towards Recycled Packaging Research on product packaging and its effects on consumers.

(iv). Customer feedback from internet purchasing studies.

(v). Consumer Perceptions of Recycled Packaging and Awareness.

(vi). Case Study on the Indian Consumer Electronics Sector.

(vii). Marketing Plan for Dabur Vatika Hair Oil and Dabur Chyawanprash Samsung Consumer Behaviour.

BBA (Branding & Advertising) Reference Books

BBA (Branding & Advertising) books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Santosh Sahu	Advertising and Branding: Concepts and Practices
Manisha Singhai	Branding: Cases and Concepts
N. Kumar	Advertising Management
Shaleen Kumar Singh	Branding: The Indian Context
Rajeev Batra	Advertising: Principles and Practice
Kavita Sharma	Integrated Marketing Communication: A Consumer-Driven Approach