3 Years
Under Graduate
Management
Full Time
The BBA in Mass Media degree is designed for media lovers who desire to work in journalism, public relations, advertising, television, newspapers, and radio. While studying various media management options, students are exposed to topics in business administration.
Students that take the course leave with a thorough awareness of the world's media. The training covers media literacy development techniques, opinions from business experts, and practical learning. The chosen curriculum is intended to generate professionals for the media and entertainment industries in India.
In this course, BBA in Mass Media students have access to an integrative core of theory, history, technology production, and practical experience in digital media thanks to the framework of the curriculum. Following recognized journalistic standards, students will be able to write for a range of mass media, including news reports, press releases, and advertising copy.
Students will be able to plan, design, and create one or more media works for a target audience using effective media aesthetics ideas and methods. They are taught how to critique, analyze, and synthesize prevalent viewpoints, as well as how to carefully study important materials. Learning to use conceptual tools in a professional setting and to collaborate and be productive as a team.
| Particular | Value |
| Course Name | BBA in Mass Media |
| Course Level | Undergraduate |
| Course Duration | 3 years |
| Eligibility Criteria | 10+2 passed from the recognized board. |
| Entrance Exams | Entrance exams like IPMAT, DU JAT, NEET, JEE, SAT, etc |
| Admission process | Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
| Examination Type | Semester based |
| Age | No age limit |
| Average Annual Fees | INR 1,00,000-6,00,000 |
| Average Annual Salary | INR 3,00,000-10,00,000 |
| Top recruiters | Disney India, NDTV, Web chutney, DDB Mudra Group, Genesis BCW, Hindustan Times, Yash Raj Films, Ipsos India, Mahindra Group, Tata Group |
| Job Profiles | Media Planner, Content Writer, Advertising Account Executive, TV/Radio Producer, Social Media Manager, Public Relations Manager, Editor, Production Assistant, Event Coordinator, Market Research Analyst, Corporate Communications Specialist |
(i). With a solid foundation in business administration, students have a decent amount of practical and theoretical expertise in all forms of communication.
(ii). Exposure to knowledgeable industry professionals who can train you to understand news writing, including its various structures, the value of editorial, how to arrange and convey information, and the software used in print journalism.
(iii). Students will learn about direction, production and cinematography skills in addition to training as writers and directors, allowing them to pursue jobs in the entertainment business, broadcasting, journalism, art, advertising, and arts administration.
(iv). Students can use marketing and communications principles to identify, evaluate, and respond to clients' advertising and marketing communications objectives.
You can apply to the BBA in Mass Media course either online or in person. Admission to the BBA in Mass Media can also be started by visiting the college's admissions office.
The eligibility criteria for a BBA in Mass Media are simply as follows:
1. The candidate must have passed 10+2 from the recognized board.
2. The student must achieve at least 50% of the points from 10+2.
Admission to the BBA in Mass Media is based on both the entrance exam and the achievements made. Below is the recruitment process for this:
(i). Filling out the application form: Visit the websites of the interested universities/institutes and fill out the application form, but first read the instructions on how to fill out the form correctly.
(ii). Required Documents: A form is required to fill in various documents such as Aadhaar Card, Pan Card, Photo, Time Card, etc.Double check before final submission: Before final submission of the application form, make sure there are no errors in it.
(iii). Make Payment: After completing the registration form, you will need to make an online payment.
(iv). Print Receipt: After payment, the applicant must print the last page of the receipt for future reference. Students have the option of being admitted directly to the course by completing the recruitment brochure and completing the offline recruitment form.
Students also have the opportunity to go directly to the university and fill out an admission booklet. Students can also pay tuition fees offline.
Below is the list of some of the entrance exams for the BBA in Mass Media:
| SET | NMIMS NPAT |
| IPMAT | NEET |
| CUET | IPM Aptitude Test |
A BBA in Mass Media is a program designed to enhance your skills and knowledge in the areas of Media Management. Here are some common skills and competencies that are typically beneficial for pursuing a BBA in Mass Media:
| Communication Skills | Writing Skills |
| Observation skills | Communication skills |
| Analytical and Critical thinking skills | Time management |
| Planning and Good Management | Team Work |
| Problem-solving | Decision-making skills |
| Leadership skills | Media Knowledge |
The FEE for some of the top BBA in Mass Media colleges are listed below:
| Name of College | Average Annual Fee(INR) |
| Indian Institute of Mass Communication, New Delhi | INR 1,70,000 |
| ISBM College of Commerce, Pune | INR 20,000 |
| All India Institute of Technology & Management, Chennai | INR 1,30,000 |
| Chandigarh University, Chandigarh | INR 96,000 |
| St Joseph Institute of Management, Bangalore | INR 1,32,300 |
| Film Television Institute of India, Pune | INR 77,800 |
| Ajeenkya D Y Patil University,Pune | INR 2,00,000 |
| JSS Academy of Higher Education & Research, Mysore | INR 64,800 |
| IMS University, Ghaziabad | INR 1,35,000 |
| Amity School of Communication, Noida | INR 50,000 |
| Institute of Management Studies, Noida | INR 1,17,500 |
The selection process for this course is students must complete 10+2 with 50% from the recognized board and also they have to clear the entrance test. Some colleges conduct interviews for this course. After this process, students who have been selected will get an email from the respective university.
| Parameter | BBA in Mass Media | BBA in Media Management |
| Course Name | BBA in Mass Media | BBA in Media Management |
| Course Overview | The BBA in Mass Media degree is designed for media lovers who desire to work in journalism, public relations, advertising, television, newspapers, and radio. While studying various media management options, students are exposed to topics in business administration. | BBA in Media Management focuses on the strategic and managerial facets of the media industries, including media creation, marketing, and management of the entertainment industry. integrates business and media knowledge. |
| Duration | 3 year | 3 years |
| Eligibility | Candidates should be 10+2 with 50%. | Candidates should be 10+2 with 50%. |
| Entrance Exams | IPMAT, DU JAT, NEET, JEE, SAT, etc | IPMAT, DU JAT, NEET, JEE, SAT, etc |
| Average Annual Fees | INR 50,000-2,00,000 | INR 60,000-25,00,000 |
| Top Colleges | Symbiosis Centre for Media & Communication (SCMC), Manipal Institute of Communication, Amity School of Communication | St. Xavier's College, Mumbai, Amity School of Communication, Xavier School of Communications (XCOMM), Mumbai |
The BBA in Mass Media can be earned at many leading colleges and universities across the country. Some of the best colleges that offer this course are listed below along with some other details:
| Name of College | Location |
| Indian Institute of Mass Communication | New Delhi |
| ISBM College of Commerce | Pune |
| All India Institute of Technology & Management | Chennai |
| Chandigarh University | Chandigarh |
| St. Joseph Institute of Management | Bangalore |
| Film Television Institute of India | Pune |
| Ajeenkya D Y Patil University | Pune |
| JSS Academy of Higher Education & Research | Mysore |
| IMS University | Ghaziabad |
| Amity School of Communication | Noida |
| Institute of Management Studies | Noida |
Individuals with a BBA in Mass Media acquire knowledge and abilities in media development, community engagement, and rural business management. Some relevant job profiles include the following:
| Job Profile | Job Description |
| News Reporter | A news reporter's duties include gathering and writing news, reporting live on the air, conducting interviews, and more. In India, a news reporter makes an average pay of Rs. 2 lakhs per year. |
| Editor | An editor's duties include organizing, preparing, and rewriting information before it is published. The primary task is to review the copy of the content that will be uploaded. In addition to this, their duties also include recommending stories, adhering to media rules, and determining publication standards. An editor in India makes an average pay of Rs. 4 lakhs per year. |
| Correspondent | A correspondent's responsibilities include locating fresh information, conducting interviews, and much more. Write tales for publishing after doing research and obtaining information. In India, a correspondent makes an average pay of Rs. 3.80 lakhs per year. |
| Freelance writers | Freelance writers are those that work remotely or without being an employee of a news organization or publishing house to produce content for them. They take on and finish specific tasks. In India, proofreaders typically earn between Rs. 2 Lakh and Rs. 2.40 Lakh per year. |
| Scriptwriter | A scriptwriter's job involves writing tales, much like that of a content writer, but they specialize in writing scripts for movies, TV shows, and other media. In India, a content writer may expect to make between Rs. 6 Lakh and Rs. 7 Lakhs per year. |
| Director | Graduates who are skilled in film, television, creative writing, and other fields can work as directors. A director's primary responsibility is to direct the performers and other team members. In India, a director makes an average pay of Rs. 13.50 lakhs per year. |
Listed here some of the top recruiters who hire for BBA in Mass Media are listed below:
| Times Group | Zee Entertainment |
| Star India | Viacom18 |
| Sony Pictures Networks | Network18 |
| Hindustan Times | NDTV |
| Bennett Coleman & Co. | ABP News Network |
| India Today Group | The Hindu |
| Balaji Telefilms | Sun TV Network |
Below are job profiles with approximate salaries:
| Job Role | Average Annual Fee(INR) |
| Content Writer | INR 50,000 - 2,00,000 |
| Social Media Manager | INR 60,000 - 2,50,000 |
| Public Relations Specialist | INR 50,000 - 2,50,000 |
| Advertising Executive | INR 60,000 - 2,50,000 |
| Media Planner | INR 60,000 - 2,50,000 |
| Video Editor | INR 50,000 - 2,00,000 |
The media is a booming industry, thus there are many different employment prospects for people. Graduates can find a variety of jobs because the industry is regarded as a pillar of society. Candidates may include writers of content, editors, and a variety of other professions. Graduates with a degree in mass media have a variety of career options.
Job openings for candidates include those for media managers, media strategists, media planners, consultants, media analysts, event managers, etc. within the media sector. After graduating, candidates can submit applications for a variety of jobs in news and media enterprises, movie studios, websites, MNCs, radio stations, educational institutions, digital marketing businesses, etc.
(i). News Reporter.
(ii). Editor.
(iii). Correspondent.
(iv). Freelance writers.
(v). Scriptwriter.
(vi). Director.
(vii). Social Media Manager.
(viii). Public Relations Specialist.
(ix). Advertising Executive.
BBA in Mass Media is vast, which gives candidates a chance to pursue higher studies after obtaining the degree. The following are some of the best higher education programs Certification Courses, MBA, and PG in Mass Media.
To excel as a BBA in Mass Media graduate, many skills are required that will help to increase the individual learning curve and boost a practical approach that must be inculcated in the continuous learning environment.
(i). Communication skills.
(ii). Interpersonal skills.
(iii). Leadership skills.
(iv). Problem-Solving skills.
(v). Analytical skills.
(vi). Listening skills.
(1). What is a BBA in Mass Media?
Ans. The BBA in Mass Media degree is designed for media lovers who desire to work in journalism, public relations, advertising, television, newspapers, and radio. While studying various media management options, students are exposed to topics in business administration.
(2). What is the average fee structure for a BBA in Mass Media?
Ans. The average fees charged by colleges or universities in India lie anywhere between INR 1,00,000-6,00,000.
(3). What is the expected salary for a BBA in Mass Media?
Ans. The expected salary for a BBA in Mass Media is around INR 3,00,000-9,00,000.
(4). What qualifications must one meet to be admitted to a BBA in mass media?
Ans. The eligibility standard for BBA in Mass Media is that applicants have to finish a 10+2 in an applicable discipline.
(5). What is the admission process for a BBA in Mass Media?
Ans. The admission process for a BBA in Mass Media is both merit-based and entrance based.
(6). What is the duration of a BBA in Mass Media?
Ans. BBA in Mass Media is a three-year full-time course segregated into six equal semesters of 6 months.
(7). What are the top entrance BBA in Mass Media exams?
Ans. CUET, IPMAT, SET, NMIMS NPAT, NEET and IPM Aptitude Tests are some of the top entrance exams for BBA in Mass Media.
(8). What are some of the best colleges for this course program?
Ans. The best Colleges for this program are the Indian Institute of Mass Communication, ISBM College of Commerce, All India Institute of Technology & Management, and St. Joseph Institute of Management.
(9). What are some of the most popular job profiles for BBA in Mass Media?
Ans. Media Planner, Content Writers, Advertising Account Executives, TV/Radio Producers, Social Media Managers, Public Relations Managers, Editors, Production Assistants, Event Coordinators, Market Research Analysts, and Corporate Communications Specialists are some of the most popular job profiles for BBA in Mass Media.
(10). Who are the top recruiters of BBA in Mass Media?
Ans. Content Writers, Social Media Managers, Public Relations specialists, Advertising Executives, Media Planners, and Video Editors are some of the top recruiters of BBA in Mass Media.
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