MBA Communications Management Syllabus
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2 Years
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Post Graduate
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Management
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Full Time
2 Years
Post Graduate
Management
Full Time
Dive into the detailed syllabus of the MBA program in Communications Management. From media relations to crisis communication, explore the subjects that will enhance your expertise in managing communication and media.
The MBA in Communications Management program focuses on developing effective communication and strategic management skills. Core courses encompass communication theory, strategic communication planning, and crisis communication. Specialized subjects include public relations, digital media management, and corporate branding. Students often engage in real-world communication projects, PR campaigns, and media relations exercises. The curriculum prepares graduates for careers in communication management, public relations, corporate communications, and media management.
A theoretical study and an internal study technique are both provided to the students of the MBA in Communication Management. The skills necessary for communication management can be acquired by the students. There is a predefined format for the MBA in Communication Management program. Here are the general topics that will be covered in the course:
| Semester | Subjects |
| Semester I | Management Perspective in Media and Communication Businesses |
| Media and Communication Industry Overview | |
| Business Statistics and Managerial Economics | |
| Advanced Business Communication | |
| Research Methodology and Integrated Disaster Management | |
| Communication Theories and Culture | |
| Digital Marketing and Marketing Management | |
| Project-I | |
| Semester II | Integrated Marketing Communication Planning |
| Social Responsibility Project | |
| Sales Management and Marketing Research | |
| Consumer Behavior and Insights | |
| Introduction to Syndicated Database and Analysis with Workshop | |
| Digital Ecosystem | |
| Brand Equity Management and Content Creation Marketing | |
| Specializations: | |
| Semester III | (i). Brand Communication (ii). Media Management |
| Service Process Management for Agency Businesses | |
| Rural Marketing, Sports, and Entertainment Marketing | |
| Digital Communication Solutions | |
| Semester IV | Project-II |
| Specializations: (i). Marketing and Media Analytics (ii). Public Relations | |
| Retail Marketing Communications | |
| Brand Valuation and Return on Marketing Investments (ROMI) | |
| Corporate Citizenship and Social Entrepreneurship | |
| Business Model for Digital Future | |
| Project-III | |
| Dissertation | |
| Specializations: (i). Media Management (ii). Marketing and Media Analytics |
What
are the Best Books to refer to for MBA Communications Management?
Books are the most important part of a course and the choice of books is much more important than that. A list of the most popularly referred books has been given below for the reference of the MBA Communication Management students:
| Name of the Author | Name of the Book |
| Pettett, Lesikar | Business Communication |
| P.S. Tripathi | Communication Management - A Global Perspective |
| Kaul, Asha | Effective Business Communication |
| Pal, Rajendra, and Korlahalli | Essentials of Business Communication |
| Sinha P. | Business Communications |
These
are only a few books that are mostly chosen by the students and scholars as
well. The students may refer to many such books that are related to the field
of Biotechnology. Reading these books will provide them with in-depth knowledge
of the subject which they could use more in their future career.
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