2 Years
Post Graduate
Management
Full Time
The MBA in Communications Management syllabus is designed to provide students with a comprehensive understanding of communication theories, strategic communication planning, and effective communication practices in various contexts. Core courses typically cover areas such as communication strategy, public relations, corporate communication, and crisis communication management. Students delve into topics such as media relations, digital communication, branding, and stakeholder engagement. Advanced modules may explore subjects like intercultural communication, reputation management, investor relations, and persuasive communication techniques. The curriculum often integrates practical projects, case studies, and simulations to offer students hands-on experience and real-world insights into managing communication effectively in organizations. Elective courses may include specialized topics like social media management, internal communication, event management, and communication research methods, allowing students to tailor their education to their career aspirations within the diverse field of communications management. Throughout the program, emphasis is placed on developing students' strategic thinking, interpersonal skills, and leadership abilities to prepare them for managerial roles in communication departments, public relations agencies, corporate communication firms, and media organizations.
The MBA in Communications Management offers a semester-wise syllabus tailored to develop strategic communication skills for diverse industries. Semester 1 typically covers foundational subjects such as communication theory, media studies, and public relations principles. In Semester 2, students delve into advanced topics like corporate communication strategies, crisis management, and digital media management. Semester 3 focuses on specialized areas such as advertising management, brand communication, and cross-cultural communication. Semester 4 includes courses on strategic communication planning, communication ethics, and stakeholder engagement, culminating in a capstone project or internship to apply communication strategies in real-world contexts.
| Course Title | Description |
|---|---|
| Principles of Management | Introduction to management principles and functions. |
| Strategic Communications | Concepts and strategies for effective communication planning and management. |
| Business Communication | Communication skills development in a business context. |
| Media Management | Principles and practices of managing media organizations and operations. |
| Brand Management | Strategies for building and managing brands in the communications industry. |
| Public Relations | Techniques and tools for managing public relations campaigns and activities. |
| Digital Media Strategies | Strategies for utilizing digital media platforms for effective communication. |
| Advertising Management | Principles and practices of advertising management and campaign development. |
| Course Title | Description |
|---|---|
| Strategic Communications | Strategies for planning and implementing effective communication plans |
| Corporate Branding and Identity | Principles and practices for building and managing corporate brands |
| Public Relations Management | Techniques for managing relationships with stakeholders and the public |
| Crisis Communication | Strategies for managing communication during crisis situations |
| Digital Media Management | Management of digital media channels and online presence |
| Business Communication | Effective communication strategies within the context of business |
| Advertising Management | Principles and practices of advertising management |
| Social Media Marketing | Strategies for leveraging social media platforms for marketing purposes |
| Event Management | Planning and execution of corporate events and promotional activities |
| Cross-Cultural Communication | Understanding and navigating communication across different cultures |
| Course Title | Description |
|---|---|
| Strategic Communication | Covers strategic communication planning, message development, audience analysis, stakeholder engagement, and communication campaign management. |
| Corporate Branding and Reputation Management | Focuses on building and managing corporate brands, brand identity development, brand positioning, reputation management, and crisis communication. |
| Integrated Marketing Communications | Examines the coordination of various communication channels such as advertising, public relations, digital marketing, and social media to deliver consistent messaging. |
| Media Management | Introduces media management concepts, including media planning, media buying, media relations, content creation, and media monitoring in a corporate context. |
| Crisis Communication and Management | Covers strategies for managing communication during crises, crisis preparedness, crisis response planning, crisis communication tactics, and reputation recovery. |
| Cross-Cultural Communication | Explores communication across different cultural contexts, including cultural dimensions, intercultural communication barriers, and strategies for effective cross-cultural communication. |
| Course Title | Description |
|---|---|
| Strategic Communication | Study of strategic communication planning, message development, and stakeholder engagement in organizational contexts. |
| Crisis Communication | Exploration of crisis communication strategies, risk assessment, and crisis response planning for organizations. |
| Corporate Reputation Management | Understanding of corporate reputation management theories and practices, including reputation monitoring and repair strategies. |
| Digital Media Management | Examination of digital media platforms, content creation, and social media management strategies for organizations. |
| Brand Management | Study of brand development strategies, brand identity management, and brand positioning in the marketplace. |
| Public Relations | Overview of public relations theories and practices, including media relations, event management, and community engagement. |
| Section | Topics Covered |
|---|---|
| Quantitative Aptitude | Arithmetic (Percentages, Profit & Loss, Ratios), Algebra, Geometry, Data Interpretation |
| Logical Reasoning | Logical Puzzles, Seating Arrangements, Syllogisms, Blood Relations, Data Sufficiency |
| Verbal Ability | Reading Comprehension, Grammar, Vocabulary, Sentence Correction, Para Jumbles, Synonyms, Antonyms |
| Business and General Awareness | Current Affairs, Media Industry Overview, Communication Trends, Advertising, Public Relations |
| Communications Management Concepts | Communication Strategies, Media Planning, Crisis Communication, Corporate Communications |
| Book Title | Author(s) | Description |
|---|---|---|
| "Strategic Communication: An Introduction" | Jesper Falkheimer, Mats Heide | Provides an overview of strategic communication theories, models, and frameworks for effective organizational communication. |
| "Integrated Marketing Communication: Creative Strategy from Idea to Implementation" | Robyn Blakeman | Covers integrated marketing communication strategies, creative campaigns, and implementation tactics across various media channels. |
| "The Handbook of Strategic Public Relations and Integrated Marketing Communications" | Clarke L. Caywood | Offers insights into strategic public relations and integrated marketing communication approaches for building brand reputation and engaging stakeholders. |
| "Public Relations: Strategies and Tactics" | Dennis L. Wilcox, Glen T. Cameron | Introduces public relations principles, strategies, and tactics for managing communication effectively in various contexts. |
| "Digital Marketing: Strategy, Implementation, and Practice" | Dave Chaffey, Fiona Ellis-Chadwick | Explores digital marketing strategies, tools, and techniques for building brand awareness, engaging audiences, and driving conversions. |
| "Corporate Communication: A Guide to Theory and Practice" | Joep P. Cornelissen, Martha L. Maznevski | Examines corporate communication theories and practices, including internal communication, crisis communication, and stakeholder engagement. |
| "Communication Research Methods" | Gerianne Merrigan, Carole L. Huston | Provides a comprehensive overview of research methods and techniques used in communication studies, including qualitative and quantitative approaches. |
| "Crisis Communication: Theory and Practice" | Alan Jay Zaremba | Discusses crisis communication strategies, response planning, and reputation management for organizations facing crisis situations. |
| "Global Communication: Theories, Stakeholders, and Trends" | Thomas L. McPhail | Explores global communication theories, trends, and challenges in the context of globalization and technological advancements. |
| "Media Planning: A Practical Guide" | Jim Surmanek, Jack Z. Sissors | Offers practical guidance on media planning strategies, budgeting, scheduling, and evaluation for effective advertising campaigns. |
Q. What is the primary focus of the MBA in Communications Management syllabus?
Ans. The primary focus of the syllabus is to provide students with a comprehensive understanding of communication strategies, media management, and public relations to prepare them for leadership roles in various communication-related industries.
Q. What core subjects are typically covered in the syllabus?
Ans. Core subjects often include Communication Theory and Research, Strategic Communication Planning, Media Management, Corporate Communication, Crisis Communication, and Integrated Marketing Communication.
Q. Are there any specialized courses offered within the program?
Ans. Yes, specialized courses may include Digital Communication Strategies, Social Media Management, Brand Communication, Reputation Management, Political Communication, and Internal Communication.
Q. How does the syllabus address the practical aspects of communications management?
Ans. The syllabus incorporates case studies, simulations, and real-world projects to provide students with hands-on experience in developing and implementing communication campaigns. Students may also engage in internships or consulting projects with communication agencies or organizations.
Q. Does the syllabus cover emerging trends and technologies in communications management?
Ans. Yes, the syllabus is often updated to reflect emerging trends such as Digital Marketing, Content Creation and Curation, Data-driven Communication Strategies, Influencer Marketing, and Artificial Intelligence in Communication.
Q. Are there opportunities for students to engage with industry professionals and communication experts?
Ans. Yes, students may have access to guest lectures, industry panels, workshops, and networking events where they can interact with communication professionals, media practitioners, and industry leaders to gain insights into the communication industry.
Q. Are elective courses available to tailor the curriculum to specific interests?
Ans. Yes, elective courses may include topics such as Crisis Communication Management, Health Communication, Environmental Communication, Entertainment Media Management, and Global Communication Strategies.
Q. How does the syllabus prepare students for the challenges of managing communication campaigns?
Ans. The syllabus includes modules on Communication Strategy Development, Audience Analysis and Segmentation, Media Planning and Buying, Message Design and Delivery, and Communication Evaluation and Measurement to equip students with the skills needed to create effective communication campaigns.
Q. Are there opportunities for students to explore global communication issues?
Ans. Yes, the syllabus may include courses on International Communication, Intercultural Communication, Global Media Systems, and Communication Ethics to provide students with an understanding of communication dynamics in different cultural and global contexts.
Q. Can students expect hands-on experience with communication management tools and software?
Ans. Yes, students may have access to communication management software, social media analytics tools, content management systems, and media monitoring platforms to develop skills in areas such as communication planning, content creation, media buying, and analytics.
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